Technology Trends Changing Consumer Behavior - Presentation at Zappos
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Presentation given at the Zappos HQ on trends changing consumer behavior in email, mobile, social and digital marketing. The future of marketing is very much dependent on the personalization of content and integration of data.
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Technology Trends Changing Consumer Behavior - Presentation at Zappos
- 1. @kyleplacy
- 2. @kyleplacy What do I do? I am a marketer. I’ve written 3 books. Director, Global Content Salesforce Marketing Cloud
- 4. @kyleplacy Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
- 8. @kyleplacy
- 9. @kyleplacy
- 11. @kyleplacy@kyleplacy Mobile Penetration Rate (Total Population) 21.1 30.3 28.8 18.3 33 33.4 30.2 33.7 30.2 31 35.9 22.2 45.1 38.2 28.8 43.4 54.3 50.7 42.7 50.9 43.5 48 33.5 59 45.5 39.8 52 67.5 63 54 62.2 56.4 0 10 20 30 40 50 60 70 80 2011 2012 2013
- 13. @kyleplacy
- 14. @kyleplacy
- 15. @kyleplacy Mobility is about creating seamless experiences.
- 19. @kyleplacy Mobility is about helping not selling.
- 24. @kyleplacy Mobility is about transforming the experience.
- 25. @kyleplacy 83% of US consumers research products while in-store on their phone. Our Mobile Planet by Google
- 26. @kyleplacy
- 29. @kyleplacy@kyleplacy@kyleplacy What happens when 5 billion* additional people join the Internet? *this number is completely made up but means A LOT of people
- 32. @kyleplacy Most people think our main competitors are Yahoo! and Bing. It’s actually Amazon. Eric Schmidt, Chairman, Google
- 33. @kyleplacy
- 37. @kyleplacy There is one thing they all have in common… They own the audience.
- 38. @kyleplacy
- 40. @kyleplacy
- 41. @kyleplacy
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- 45. @kyleplacy
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- 47. @kyleplacy
- 48. @kyleplacy
- 49. @kyleplacy Increase in revenue when utilizing personalized content
- 50. @kyleplacy It’s about moving from push to personalized. @kyleplacy
- 52. @kyleplacy An economic model where creation, ownership and access are shared between people and corporations. Crowd Companies
- 55. @kyleplacy
- 56. @kyleplacy
- 59. @kyleplacy For every 1 percent increase in the number of Airbnb bookings, there is a .05 percent decrease in hotel revenue. Study by Boston University 2013
- 64. @kyleplacy We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer
- 65. @kyleplacy How do we make one department’s outputs another department’s inputs?
- 66. @kyleplacy Percent of Marketers Rating Cross-Functional Relationships as Absolutely Critical/Very Important 86% Head of Sales CEO Head of Product COO CFO 78% 70% 67% 56% 37% CIO
- 67. @kyleplacy You are not marketers.
- 68. @kyleplacy You are not technology experts.
- 70. @kyleplacy You are experience makers and managers.
- 71. @kyleplacy It starts with data and ends with the experience. It is the only thing that makes you relevant.
Notas del editor
- Last mile project – how do you innovate around the delivery point.
- Last mile project – how do you innovate around the delivery point.
- Last mile project – how do you innovate around the delivery point.
- Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
- Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars. Uber enables P2P transportation –largest investor is Google $258m
- Apps can pass a destination address to the Uber app, display pickup times, provide fare estimates, access trip history and more.
- Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.