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By: Karina Antunez, Kyle Sullivan, and
Bruce Whiteside
*Jeffrey Katzenberg has served
     as CEO and member of the
     Board of Directors of
     DreamWorks Animation since
     October 2004.
    *Having co-founded
     DreamWorks Studio in Oct.
     1994 he was a principal
     member until 2004.

*
*―Being respectful of people, *―I would say the single
   I think, is the single most                                            most important quality is
   important quality in                                                   somebody who believes in
   leadership — earning the                                               themselves. What I mean by
                                                                          that is, if you don’t have a
   respect of people who work                                             very strong sense of who
   with you, for you, your                                                you are and what you have
   customers, your investors.                                             to offer and a strong
   That really to me is what                                              conviction about that, then
   defines successful                                                     you cannot expect
   leadership — earning that                                              somebody else to have that
   respect.‖                                                              for you. You first must have
                                                                          it for yourself.‖ - Jeffrey
- Jeffrey Katzenberg                                                      Katzenberg
                                 *
Source: Bryant, A. (2009, November 7). For Jeffrey Katzenberg, a Boost From a Boot Out the Door - NYTimes.com. The New York Times.
Retrieved April 4, 2013, from http://www.nytimes.com/2009/11/08/business/08corner.html?pagewanted=all&_r=0
*―By definition if there’s leadership, it means there are
 followers, and you’re only as good as the followers. I believe
 the quality of the followers is in direct correlation to the
 respect you hold them in. It’s not how much they respect you
 that is most important. It’s actually how much you respect
 them. It’s everything.‖ – Jeffrey Katzenberg
*―If you don’t make failure acceptable, you can’t have
 original and unique. And so in a world today that
 punishes, brutally punishes, any of us for failure, it’s the
 single most important quality that I think we work so hard
 to provide for our 2,000 employees, the understanding that
 they are expected to take risks.‖ – Jeffrey Katzenberg
                                                *
Source: Bryant, A. (2009, November 7). For Jeffrey Katzenberg, a Boost From a Boot Out the Door - NYTimes.com. The New York Times.
Retrieved April 4, 2013, from http://www.nytimes.com/2009/11/08/business/08corner.html?pagewanted=all&_r=0
* DreamWorks Animation Form 10-K shows revenues for 2012 of
 $749,842 in thosands.




                             *
*
*“We are committed to fostering a
 culture that embraces
 innovation, creativity, collaboration,
 and a solid dose of fun”
             –DreamWorks Animation
*“In this friendly, open and collaboative
     environment, people of globally diverse
     talent and backgrounds push creative
     boundaries and enjoy an easy
     camaraderie”
             -DreamWorks Animation



*
-Dreamworks is rated "Green" by Risk
Metrics for effective ESG management.
      -Risk Metrics(2012)

         *
*Donated $250,000.00 to Inner-City Arts
 *Provides instruction in digital media, film-
   making and graphic design to Los Angeles area
   students.

*Celebrating the launch of McDonald's "Bee Movie"
 Happy Meal promotion, McDonald's, DreamWorks
 Animation SKG(TM) and Conservation
 International have joined together to encourage
 kids to have fun, learn, get outside and take
 action to "Bee Good to the Planet."

  *
*On the board of:
  * The Motion Picture and Television
   Fund
  *The Museum of Moving Image
  *Cedars-Sinai Medical Center
*Fundraising efforts on behalf of AIDS
 Project Los Angeles have helped to
 provide its clients with medical and
 social services


     *
*
* DreamWorks Animation is a believer in every
     employee’s creativity


    * “DreamWorks values creative input from every
     employee – even its accountants and lawyers –
     that it actively solicits ideas and receives
     hundreds of creative thoughts from all
     workers” –Dan Satterthwaite(USA
     Today,2012), head of human resources




*
*“That's why the company has begun digging deep in
 the recruitment process, looking people with a
 passion for what they do who also are able to
 communicate their ideas to others outside their field
 of expertise. Whether the candidate is applying for
 high-tech job or a position in human resources,
 DreamWorks needs them to translate their knowledge
 into a language that others can grasp”
               - Dan Satterthwaite(USA Today,2012),
           Head of human resources


*
*
* Anita Bruzzese, Gannett(2012). USA Today
  * http://usatoday30.usatoday.com/money/jobcenter/workplace/bruzz
    ese/story/2012-07-22/dreamworks-values-innovation-in-all-
    workers/56376470/1
* DreamWorks Animation
  * http://www.dreamworksanimation.com/

* McDonald's Corporation (2007)
  * http://www.csrwire.com/press_releases/25200--Bee-Good-to-the-
    Planet-


* Blogspot “Social Responsibility”
  * http://socialresponsibleinvest.blogspot.com/2012/02/least-
    transparent-companies-2011.html

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Pysch team project_week3

  • 1. By: Karina Antunez, Kyle Sullivan, and Bruce Whiteside
  • 2. *Jeffrey Katzenberg has served as CEO and member of the Board of Directors of DreamWorks Animation since October 2004. *Having co-founded DreamWorks Studio in Oct. 1994 he was a principal member until 2004. *
  • 3. *―Being respectful of people, *―I would say the single I think, is the single most most important quality is important quality in somebody who believes in leadership — earning the themselves. What I mean by that is, if you don’t have a respect of people who work very strong sense of who with you, for you, your you are and what you have customers, your investors. to offer and a strong That really to me is what conviction about that, then defines successful you cannot expect leadership — earning that somebody else to have that respect.‖ for you. You first must have it for yourself.‖ - Jeffrey - Jeffrey Katzenberg Katzenberg * Source: Bryant, A. (2009, November 7). For Jeffrey Katzenberg, a Boost From a Boot Out the Door - NYTimes.com. The New York Times. Retrieved April 4, 2013, from http://www.nytimes.com/2009/11/08/business/08corner.html?pagewanted=all&_r=0
  • 4. *―By definition if there’s leadership, it means there are followers, and you’re only as good as the followers. I believe the quality of the followers is in direct correlation to the respect you hold them in. It’s not how much they respect you that is most important. It’s actually how much you respect them. It’s everything.‖ – Jeffrey Katzenberg *―If you don’t make failure acceptable, you can’t have original and unique. And so in a world today that punishes, brutally punishes, any of us for failure, it’s the single most important quality that I think we work so hard to provide for our 2,000 employees, the understanding that they are expected to take risks.‖ – Jeffrey Katzenberg * Source: Bryant, A. (2009, November 7). For Jeffrey Katzenberg, a Boost From a Boot Out the Door - NYTimes.com. The New York Times. Retrieved April 4, 2013, from http://www.nytimes.com/2009/11/08/business/08corner.html?pagewanted=all&_r=0
  • 5. * DreamWorks Animation Form 10-K shows revenues for 2012 of $749,842 in thosands. *
  • 6. *
  • 7. *“We are committed to fostering a culture that embraces innovation, creativity, collaboration, and a solid dose of fun” –DreamWorks Animation
  • 8. *“In this friendly, open and collaboative environment, people of globally diverse talent and backgrounds push creative boundaries and enjoy an easy camaraderie” -DreamWorks Animation *
  • 9. -Dreamworks is rated "Green" by Risk Metrics for effective ESG management. -Risk Metrics(2012) *
  • 10. *Donated $250,000.00 to Inner-City Arts *Provides instruction in digital media, film- making and graphic design to Los Angeles area students. *Celebrating the launch of McDonald's "Bee Movie" Happy Meal promotion, McDonald's, DreamWorks Animation SKG(TM) and Conservation International have joined together to encourage kids to have fun, learn, get outside and take action to "Bee Good to the Planet." *
  • 11. *On the board of: * The Motion Picture and Television Fund *The Museum of Moving Image *Cedars-Sinai Medical Center *Fundraising efforts on behalf of AIDS Project Los Angeles have helped to provide its clients with medical and social services *
  • 12. *
  • 13. * DreamWorks Animation is a believer in every employee’s creativity * “DreamWorks values creative input from every employee – even its accountants and lawyers – that it actively solicits ideas and receives hundreds of creative thoughts from all workers” –Dan Satterthwaite(USA Today,2012), head of human resources *
  • 14. *“That's why the company has begun digging deep in the recruitment process, looking people with a passion for what they do who also are able to communicate their ideas to others outside their field of expertise. Whether the candidate is applying for high-tech job or a position in human resources, DreamWorks needs them to translate their knowledge into a language that others can grasp” - Dan Satterthwaite(USA Today,2012), Head of human resources *
  • 15. * * Anita Bruzzese, Gannett(2012). USA Today * http://usatoday30.usatoday.com/money/jobcenter/workplace/bruzz ese/story/2012-07-22/dreamworks-values-innovation-in-all- workers/56376470/1 * DreamWorks Animation * http://www.dreamworksanimation.com/ * McDonald's Corporation (2007) * http://www.csrwire.com/press_releases/25200--Bee-Good-to-the- Planet- * Blogspot “Social Responsibility” * http://socialresponsibleinvest.blogspot.com/2012/02/least- transparent-companies-2011.html