Project & Portfolio 1: Personal Branding
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KyleWerly1Seguir
2 de May de 2022•0 recomendaciones•117 vistas
Project & Portfolio 1: Personal Branding
2 de May de 2022•0 recomendaciones•117 vistas
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The purpose of this project was to help put your personal brand into focus and improve it. The Canvas concept is easy to use and serves as a practical visual framework that helps you understand why you are unique and how to let your future employer, customers, or clients know it. I learned a lot about myself, what my goals are and what I need to do right now to start achieving those goals for a better future. I did have to leave a few sections blank but will come back to my presentation at another time.
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Project & Portfolio 1: Personal Branding
- 1. PERSONAL BRAND EXPLORATION Kyle Werly Project & Portfolio I: Week 1 April 10, 2022
- 2. 27 year old Kyle Werly has a diverse background. He’s had a full-time job since the age of 15, obtained his certificate in digital administration and marketing, working on his bachelor’s for digital marketing at FSU, and improving his digital skills for graphic design, marketing, and web development. His values revolve around his family, his mental health, and traveling. His immense love for traveling pushes him to gain the knowledge and skills needed to live a more financially free life. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: • Marketing Manager • Media Resource & Workflow Tech • Marketing Research Analyst BRAND ARCHETYPE - producing content that makes others feel accepted, welcome, encouraged. Wish to discover an individual’s true desires, purpose, or taste. Filled with resourcefulness, open- mindedness, adventure, and kindness. DIGITAL MARKETING for DISNEY
- 4. Recruiters & Hiring Managers at The Walt Disney Company TARGET AUDIENCE Sara Spike Outreach Plan: • Prepare a script e-mail to send. • Initial contact with Sara Spike via LinkedIn or E-mail. • Send a follow-up message 1-2 weeks after sending initial message. Recruiter at The Walt Disney Company Ben Mongkolvipakul Outreach Plan: • Prepare a script e-mail to send. • Initial contact with Ben Mongkolvipakul via LinkedIn or E-mail. • Send a follow-up message 1-2 weeks after sending initial message. PROFILE PICTURE Marketing & Commercial Strategy at The Walt Disney Company Melissa Maggio Outreach Plan: • Prepare a script e-mail to send. • Initial contact with Melissa Maggio via LinkedIn or E- mail. • Send a follow-up message 1-2 weeks after sending initial message. Sr. Manager, Merchandise Projects & Integration at The Walt Disney Company
- 5. GOALS Short Term: (Immediately After Graduation, 2024) • Land an internship OR entry-level job with Disney or an interested company. ‣ Begin making connections with professionals and recruiters at Disney and other interested companies on LinkedIn. Connect with 20 by December 2022. Mid Term: (2032) • Increase my LinkedIn connections and Instagram follows ‣ Receive professional development, training, mentorship, recommendations, and grow followings for a better career network community. Long Term: (2042) • Work remotely and be financially free. ‣ Work as a freelancer or be a part of an online opportunity. Goal is to travel 150+ days a year, as well as have a salary that allows me to feel financially stable.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Data Analysis SOFT HARD Novice / Adept / Expert Search Engine Optimization Novice / Adept / Expert Communication Novice / Adept / Expert Attention to Detail Novice / Adept / Expert Adobe Suite SOFT HARD Novice / Adept / Expert HTML/CSS Novice / Adept / Expert Public Speaking Novice / Adept / Expert Information Retrieval Software Novice / Adept / Expert
- 7. I help both consumers and brands grow together by making sure the brand has a well-established online presence and business model capable for the consumer to find and choose them over others. PROMISE
- 8. CREDENTIALS Work Experience: • Inventory Coordinator at Meijer (5 years), • Grocery Clerk at Oryana natural Foods Co-Op (1+ years) Education: • Certification of Achievement in Digital Administration and Marketing, Northwestern Michigan College (2020) • Digital Marketing B.S., Full Sail University (2024) Volunteer: • Traverse City State Theatre volunteer (2010-2013) Picture Relevant to Your Industry Goes Here
- 9. COMPETITION FIRST LAST NAME Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements YOUR NAME Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
- 10. COMPETITION FIRST LAST NAME Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here YOUR NAME HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
- 11. BRAND POSITION For Recruiters and Hiring Managers who want a teammate that can change the game, I provide real-life experiences and self taught knowledge because I believe knowledge is power and working hard means making my audience and community happy.
- 12. NETWORKING & MARKETING Industry Events & Organizations • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION Digital Marketing • Primary Content: what type of content will you create and publish online? Think about the different types of content that would coincide with your brand archetype and temperament. • Primary Tools: Which social networks or online tools will you use to promote your content? How often? What format? • Website: How will you use your digital portfolio site moving forward to help you build your brand awareness online? Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • What type of mentor will you seek as you embark on your career path? What experience and/or lifestyle should they have? DATE TO EST. PARTNERSHIP Formal Education • Include degree program here and/or other professional certification programs you intend to complete w/ dates. Technical Skills • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR Soft Skills • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR
- 14. Kyle Werly You know how in today’s world, everyone is connected, online, and always searching for the next big brand to support? Well, what I do is make it easy for potential customers to find your business online. I can help build/rebuild your brand’s website, optimize it for SEO and modern looks, and focus on user-friendly features that will make your consumers want to visit your site more and more, thus gaining more of an interest in your brand.
- 15. REFERENCES Occupation keyword search. O*NET OnLine. (n.d.). Retrieved April 10, 2022, from https://www.onetonline.org/find/result?s=digit al%2Bmarketing Sara spike - disney recruiter - the Walt ... - linkedin.com. LinkedIn. (n.d.). Retrieved April 10, 2022, from https://www.linkedin.com/in/sara-spike- 399bb56 Melissa Maggio - linkedin.com. LinkedIn. (n.d.). Retrieved April 10, 2022, from https://www.linkedin.com/in/melissa-maggio- 9998151a7 Ben Mongkolvipakul - LinkedIn. LinkedIn. (n.d.). Retrieved April 10, 2022, from https://www.linkedin.com/in/ben- mongkolvipaku
Notas del editor
- Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.