1. PERSONAL BRAND EXPLORATION
Kyler Grant
Project & Portfolio I: Week 1
June 4, 2023

2. Hi I’m Kyler Grant and hail from Utah. It’s all
about snow and being outdoors up in the Rocky
Mountains. After growing up the oldest of a big
family and coaching high school soccer, lots of
natural leadership is engrained in my persona.
Alongside my deep desire to entertain and make
people laugh, I have a vision where I can
commentate and broadcast in the Call of Duty
League and grow a strong fan base/community.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Overwatch Caster
• Fortnite Caster
• Esport Show Producer
Guy Next Door- With my archetype
my focus within my profession
would entail being inclusive,
friendly, and building relationships
with my community.
[Commentator] for [Esports]
Picture Relevant
to Your Industry
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4. Call Of Duty League’s Hiring Employees
TARGET AUDIENCE
Menas Andouzian
Outreach Plan:
• Expand my LinkedIn account.
• LinkedIn will be my primary source.
• Ill follow up with him around graduation.
PROFILE
PICTURE HR Operations Specialist at
Activision Blizzard
Alex O.
Outreach Plan:
• Gain more Esport experience.
• LinkedIn will be my primary source.
• When I have a good portfolio of esport work.
PROFILE
PICTURE Programs Leader, Talent
Attraction - Blizzard
Entertainment
Jesse Meschuk Outreach Plan:
• Gain a foothold in Blizzard.
• LinkedIn will be my primary source.
• Once I have made a start in Blizzard’s company
PROFILE
PICTURE Human Resources &
Compensation Expert

5. GOALS
Short Term: Entry Level Job In Pro COD
• Work on professional casting where I can begin a
community and a professional portfolio in Esports
• I’d like to have this job a year after graduation, and it
would begin with reaching out through Full Sail to esport
contacts and begin preparing my resume for HR reps
and interviews.
Mid Term: Have a prominent role in front of the camera for
a top Esport League.
• Either hosting or commentating an Esport. I’d like to have
a very direct contribution to on camera work.
• About 3-4 years after obtaining my first goal and having
built a following on social media and have a general
appreciation in the community.
Long Term: Social Media Influencer
• Working with an organization or as my own brand I think
going into streaming and video content could be a very
beneficial and fun route after I feel accomplished in
commentating.
• Must have a big enough brand that I can switch from
commentating to more personal content. This could be
any given amount of time but approximately 10-8 year
after obtaining previous goal.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Tools
SOFT
HARD
Novice / Adept / Expert
Working With Youth Novice / Adept / Expert
Leadership Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Esport Casting
SOFT
HARD
Novice / Adept / Expert
Knowledge On League Novice / Adept / Expert
Cohesion/Teamwork Novice / Adept / Expert
Writing Novice / Adept / Expert

7. I help viewers of the Call Of Duty League
enjoy and understand the game they are
watching by providing clear, fun, and in-
depth analysis on in game performances.
PROMISE

8. CREDENTIALS
Work Experience:
• Certified UYSA Soccer Referee
• Ran Wasatch Wasps local sporting
broadcasts.
Education:
• High school Diploma, Wasatch
Highschool
• Dan Patrick’s School of Sportscasting, B.S., Full Sail University (Exp. 2024)
Awards:
• Head Coach of freshmen/sophomore
Skyline soccer team at 18.
• Assistant Coach at Skyline’s JV and
Varsity soccer team. Varsity finished with
a 3rd place and JV went undefeated.
Picture Relevant
to Your Industry
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9. COMPETITION
Landon Sanders
Industry Experience:
• Activison Blizzard OnAir Talent
Education:
• Agape High School Diploma
• Dan Patrick School of Sports Casting
Leadership Experience:
• On air talent at Optic
• On air talent at CDL World Championship 2019
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections? 500+, banner image
customized? no, professionalism of headshot?
Professional, how detailed is the profile? Detailed,
published articles? NA, active on other social media?
Yes, is their LinkedIn URL customized? Yes
• Grade: Superior, 95 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Wasatch Wasps Sportscaster
Education:
• Wasatch High School Diploma
Leadership Experience:
• Coached high school soccer for Skyline
• Led stream productions for Wasatch sports.
Skills and Proficiencies:
• Leadership - Shawn Kennedy
• Commentating – Corey Lange
• Teamwork / selflessness – John Webb
Overall Online Presence:
• How many connections?- 0, banner image
customized?- No, professionalism of headshot?- NA,
how detailed is the profile?- NA, published articles?-
None, active on other social media?- yes, is their
LinkedIn URL customized?- no
• Grade: Poor, Average, or Superior?, 10 out of 100

10. BRAND POSITION
For [competitive Call Of Duty competitions] who
[need a COD esport casting], I provide [IN-
DEPTH ANALYSIS ON CALL OF DUTY WITH
LOADS OF PASSION AND PROFESSIONALISM
] because [I WENT TO FULL SAIL UNIVERSITY
TO STUDY CASTING, HAVE MULTIPLE YEARS
OF CASTING AND HAVE FOLLOWED COD
CLOSELY FOR MOST OF MY LIFE.]
“REDROKE”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• Call of Duty Major 1
‣ TBD next season
Executive Management Level Operation in Sports Broadcasting
‣ June 9th Zoom
• & The Hook
• June 23 Zoom
Digital Marketing
• Primary Content: Livestreams on Twitch to Full Sail Armada
and my own streams as well.
• Primary Tools: I will use Instagram, YouTube and Twitch to
promote my brand with videos, photos and live streams.
• Website: I will use it to gain relationships within Blizzard or
other companies that do Esports.
Picture of You
Goes Here

12. PROFESSIONAL DEVELOPMENT
Mentor
• I’m looking for a mentor who has been in the industry
for a long time and either wants more caster or is
looking at the end of his career soon. 2025 hopefully I’ll
have a good mentor by then.
Formal Education
• Dan Patrick School of Sportscasting August 2024.
Technical Skills
• Do Broadcasting with Armada- Full Sail Armada, 2023-
2024
• Broadcast Rollins College games- Full Sail, 2023-2024
• Watch and study the game and league of Call Of Duty-
Blizzard, 2023-NA
Soft Skills
• Working with students and teachers at school- Full Sail,
2023-2024
• Work with coworkers- Boca restaurant, 2023-2024
• Take writing classes- Full Sail, 2023-2024

13. YOUR NAME
You know [how people want young Esport Commentators?]? Well, what I do
is [Cast Call of Duty]. In fact, [at 20 years old I have already done dozens of
live castings and I am also studying at Full Sail University.].
Picture of You
Goes Here

14. REFERENCES
Sanders, L (2023) Linkedin
Profile: Landon Sanders –
Blizzard On-Air Talent – Website:
https://www.linkedin.com/in/lando
nsanders/
Meschuk, J (2023) Linkedin
Profile: Jesse Meschuk - Human
Resources & Compensation
Expert – Website:
https://www.linkedin.com/in/jesse-
meschuk/
Offer, A (2023) Linkedin Profile:
Alex Offer - Programs Leader,
Talent Attraction - Blizzard
Entertainment – Website:
https://www.linkedin.com/in/alexof
fer/
Andouzia, M (2023) Linkedin
Profile: Menas Andouzia - HR
Operations Specialist at Activision
Blizzard - Website:
https://www.linkedin.com/in/mena
s/
https://one.fullsail.edu/connect/ev
ents