Social and mobile media has changed the way we do business FOREVER….. The rules of marketing have now changed and if you want to succeed in business, YOU must change too!! In this slide presentation you'll earn how to leverage the power of SoMoLo (social, mobile and location based marketing) to build a personal link with your customers. Forget old advertising tactics that don’t work in this new 'socially savvy' online world. We’ll teach you how to adopt the new rules of marketing and start a profitable relationship with your customers and those who influence them!

1. Hitting the Sweet Spot
Social, Mobile and Location Based Marketing

3. The ‘New’ Media
Marketing Equation

4. What is Social Media
Marketing?

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• Microphone Wealth Creation Master-Class
• 101 ways to use a microphone

14. Facebook is King of the Kids!

15. The R.O.B.O. Concept

16. Excellent Example of Using Online Traffic to
Drive People Offline

20. Customers are
Now Your
Marketers….
Empower
Them!

26. What is Mobile Media
Marketing?
5 BILLION mobile phones
4 TIMES as many mobile phone users
as internet users
33% of phones use high speed data
services
Every 60 seconds, 13,000 apps are
downloaded around the world

27. Zero Moment Of Truth

28. Some Staggering Stats
• 79% of people use smart phone to help with
shopping
• 95% look for local information
• 88% of people use local information to take
action within one day
• 71% of people search because they saw an ad
• 48% of people use smart phones to get
coupons
• $216 billion = total amount of retail sales in
Australia for 2011
• 4.9% of total retail sales were made online
& of that, 75% were from domestic online
retailers

29. The SMART Way of Incorporating
the ZMOT into Your Business

30. 7 Benefits of the
Smart Saver App
1. Reach an audience of 18-35 year old
2. 12 months of unlimited deals or promotions
3. Get the attention of online shoppers
4. Access to your deals, anywhere, anytime
5. Your offers can go viral through sharing on
Facebook and Twitter
6. Exposure of your deal through the fastest growing
advertising medium
7. Only $1 per day

31. What is Location Based
Marketing?
Also known as geo-targeting
Research tells us that consumers generally
shop within 15km from where they live
If you’re not on page 1 of Google,
you’re not on Google & in the
consumers mind, you don’t exist!

32. Location, location, location!

33. The best way to increase foot traffic into your
store is to influence them whilst they’re
walking!

34. The Fastest Way of Getting on
Page One of Google!

38. The 10 Key Takeaways
1. Accept that it is happening whether you like it or not
2. Join it with traditional marketing, not instead of
3. Don’t write cheques with social media, mobile marketing and
location based marketing that your business can’t cash
4. Openness and transparency – Wiki leaks
5. Have a publisher mindset, not a marketing mindset
6. Don’t ask what (that’s a tactic) ask why (business strategy)
7. You are who Google says you are
8. Content plus community creates your currency – think Instagram
9. Your consumers want you, right here, right now – remember
the ZMOT
10.Claim your online real estate NOW or face becoming a swagman (a
jack-of-all- trades and a master of none)

39. The Web Celeb
The Web Celeb TV
www.thewebceleb.tv