Which Social Media Channel is Right for Your Business
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This document discusses which social media channels are best for different types of businesses. It notes that Facebook is good for service-based businesses like salons or restaurants to interact with mostly female audiences, while LinkedIn, YouTube, and Facebook work well for technical or expensive products aimed at possibly male audiences. Customer service is important across channels, with Facebook and Twitter being top locations for customer queries and complaints. The key is understanding target audiences and using social media to efficiently drive people to a business's main website and blog.
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Which Social Media Channel is Right for Your Business
- 1. Which Social Media Channel is Right for Your Business? Michelle Fontaine ~ 508-769-9137 ~ Michelle@fbsmarty.com www.fbsmarty.com www.facebook.com/fbsmarty
- 2. Business & Volunteer Path Social Media Entrepreneur! Webmaster MBA, Assumption College Marketing Mgr. Proud Moment – 2012 Tourism Award from Corporate the Commonwealth of Massachusetts – Presented by Jeannie Hebert, President Admin Blackstone Valley Chamber of Commerce Secretary • CWE Advisory Board Member • BVCC Director • Co-Chair, Tourism, BVCC
- 3. Parent Path Blessed in many ways!
- 4. Overall On-Line Marketing Strategy Be Found SEO Social Google Optimize Directories Facebook Google+ LinkedIn Pinterest Twitter YouTube Instagram
- 5. Google is SEARCH (95%) • Google is the ‘momma’ search engine • Google indexes all our properties on the Internet • 24/7 Google ‘bots’ score the Internet and bring back fresh content to the ‘momma’ • ‘Momma’ sorts it all out (indexes it) • When someone types in a search, she finds the best results and puts it in priority order • She uses over 400 different algorithms to do this
- 6. Your mission, should you choose to accept it, is to be #1 on Google!
- 8. Social Media is Marketing • Social Media is here to stay and changes how businesses must communicate • Bottom line for business: • Be quickly findable on the web • Be transparent, giving and personal • Be efficient and accountable • Finding the right channels to focus on is our topic today
- 9. Social & Search are Part of Marketing
- 10. What are Internet Properties • Websites – we traditionally only thought about this one • YouTube – owned by Google • Facebook – all business pages are public • Instagram – owned by Facebook • Twitter • Pinterest – very appealing, visual, addicting • Google+ - hangouts are main reason to use • Directories • Blogs – self-hosted • LinkedIn – virtual resume
- 11. Understanding Keywords • Know, and use, the right keywords on all your properties • Free keyword tool: www.adwords.google.com/select/keywordtoolext ernal
- 13. No matter what channel… the truth of the matter is… • Use marketing strategies to accomplish specific goals. • Know what you want to accomplish • Create a plan • Measure
- 14. Example of a Marketing Strategy • Strategy = to increase demonstrations of our product by 100% in 30 days. • Historically, it is known that for every 100 visits to the demo page they give 10 demos • Goal is 20 demos (100% increase) in 30 days = 200 hits • Historically, it is calculated that each demo cost $____ • Tactics to accomplish our goal • Offering a free _____ for people to download on the demo page in exchange for their lead info • Promote this on FB page with a custom app and regular postings • Promote this on Twitter page through automated tie with Facebook and additional manual posts • Create video about the fantastic free offer and post on YouTube • Post that video from YouTube on Pinterest • Run a FB ad campaign with a $___ budget
- 15. Was it Successful? • 200 hits to demo page? • 20 demos? • What was the cost of the campaign? • How did that cost compare to traditional cost per demo? • Was the Return on the Investment (ROI) good?
- 16. No Matter Where You Focus… You should still do this…
- 18. Google Maps/Places • Claim and fill out your Google Place Page (free) and then you can gather reviews! • Reviews are an advantage for service businesses like hairdressers, salons, restaurants
- 19. Fresh Content is Key • Blogging is the #1 way to get found • Frequent fresh web pages (content management systems or webmaster talents) • Knowing, and using, the right keywords on all your properties is important
- 20. The Big Picture starts with Blogging! FACEBOOK 3 posts a day Twitter – 140 characters fast streaming BLOG – Your Digital Asset ENewsletter – The In Box YOUTUBE or Facebook Video
- 21. How do Channels Work With Websites? • Your website is the center of it all • IF your website contains a blog, then it acts like a magnet to Google • All your Social Media Channels are opportunities to drive people TO your blog (to your website) • Inbound links help SEO
- 22. Where do your target audiences hang out?
- 28. Social Media in Business Stats • 65% of the world’s top companies have an active Twitter profile • 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads • The average time spent by marketers on social media is 1-5hrs per week for those just getting started and 6+ hours per week for those with 3+ years of experience • The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%) • 80% of US social network users prefer to connect with brands through Facebook
- 29. B2B - LinkedIn • LinkedIn is 4X better for B2B lead generation than Facebook and Twitter • LinkedIn is also a must for your personal virtual resume
- 30. Customer Service • Facebook is the ‘face to face’ • Twitter is the real-time environment
- 31. Customer Service and Social Media Stats • Social media users are willing to pay a 21% premium for brands that deliver great service through social media • 17% have used social media in past year to obtain a service response • Social media users who receive great service tell an average of 42 people (compared to just 9 for social absentees) • 83% of social media users have not completed an intended purchase because of poor customer service and will inform 53 people (compared to 49% and 17 people for those not active on social)
- 32. Make Money by... Efficiently running your Customer Service • Facebook is the place people go to find out more about you. • It’s where people ask their questions! • Aim for quick responses ~ people love that! • Twitter users expect even more instant responses
- 33. Customer Service • Pages can now be messaged • Gripes can be sent to admins privately
- 35. Service Companies • For Service Companies who reach out to consumers (mostly female): • Salons • Retail Stores • Restaurants • Bars • Facebook, Pinterest, YouTube and Twitter
- 36. Technical, expensive, toys • Technical or Expensive Products for Consumers • Perhaps a male target audience? • YouTube, LinkedIn, Facebook, Google+
- 37. Female target market? • Pinterest!
- 38. Thank you! • Teacher, Speaker, Manager • No student left behind ;) • Many teaching options such as: • 6 week virtual courses • 1 to 1’s • On-demand training • Corporate training • Learning Opportunities can be found at https://www.facebook.com/FBSmarty
- 39. Follow me… • LIKE me on Facebook.com/fbsmarty • Twitter.com/fbsmarty • Google+ Social Media by Michelle • Sign up for our weekly free tip enewsletter • Get this presentation too! • Just Google me ;) • Michelle Fontaine • FBSmarty • Social Media by Michelle