How small companies can use globalisation to out-compete international giants by Jim Plamondon as part of a LAMP residential in Perth in 2006

1. Hyper-Competitive
How small companies can use
globalisation to out-compete
international giants
Executive Dean’s Lecture Series
Curtin University
23-Mar-2006

2. Who Is This Guy?
Jim Plamondon
• Marketer, Silicon Valley Microsoft
– Established new technologies as dominant industry
standards (“Technical Evangelist”)
– Retired to Australia in March of 2000
• Started researching a thesis/book:
– How Microsoft practiced technical evangelism
– Why it worked – the theory behind the practice
• Founded Thumtronics Ltd in 2003
– Put the thesis/book on hold
– No point educating my competition!