من لقاء التجارة الإلكترونية في اسطنبول والذي ركز على أساسيات التجارة الإلكترونية التحديات والفرص , والذي تم عقده برعاية من شركة لفنت لملابس التستر العصرية www.lavnt.com

1. ‫ﺑﻨﺎء‬ ‫أﺳﺎﺳﯿﺎت‬
‫إﻟﮑﺘﺮوﻧﻲ‬ ‫ﻣﺘﺠﺮ‬

2. ‫اﻟﻔﻬﺮس‬
•‫إﻟﮑﺘﺮوﻧﻲ‬ ‫ﻣﺘﺠﺮ‬ ‫ﺑﻨﺎء‬ ‫أﺳﺎﺳﯿﺎت‬
•‫اﻟﺄﻧﺘﺮﻧﺖ‬ ‫ﻋﻠﯽ‬ ‫اﻟﻌﻤﻞ‬ ‫ﻧﻤﺎذج‬
•‫أﻟﮑﺘﺮوﻧﻲ‬ ‫ﻣﺘﺠﺮ‬ ‫ﺗﺄﺳﯿﺲ‬ ‫ﻣﺘﻄﻠﺒﺎت‬
•‫اﻟﺈﻟﮑﺘﺮوﻧﯿﺔ‬ ‫اﻟﻤﻨﺼﺎت‬ ‫أﻧﻮاع‬
•‫اﻟﻤﻨﺘﺠﺎت‬ ‫ﻣﺼﺎدر‬
•‫اﻟﺈﻟﮑﺘﺮوﻧﯿﺔ‬ ‫اﻟﺪﻓﻊ‬ ‫ﺑﻮاﺑﺎت‬
•‫اﻟﺈﻟﮑﺘﺮوﻧﻲ‬ ‫واﻟﺘﺮوﯾﺞ‬ ‫اﻟﺘﺴﻮﯾﻖ‬
•‫اﻟﺸﺤﻦ‬ ‫ﺷﺮﮐﺎت‬
•(‫ﺣﺎﻟﺎت‬ ‫)دراﺳﺔ‬ ‫ﻋﻤﻠﻲ‬ ‫ﺗﺪرﯾﺐ‬
•‫ﺣﺴﺎب‬ ‫ﻋﻤﻠﻲ‬ ‫وﺗﺪرﯾﺐ‬ ‫دراﺳﺔ‬
‫واﻟﺈﯾﺮادات‬ ‫اﻟﺘﮑﺎﻟﯿﻒ‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

3. ‫اﻟﺘﺠﺎرة‬ ‫إﺣﺼﺎﺋﯿﺎت‬
‫اﻟﺎﻟﮑﺘﺮوﻧﯿﺔ‬
2018
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

4. ‫إﺣﺼﺎﺋﯿﺎت‬
‫اﻟﺘﺠﺎرة‬
‫اﻟﺎﻟﮑﺘﺮوﻧﯿﺔ‬
• largest segment is Electronics & Media US
$2,806m
• Average Revenue Per User (ARPU) US$158
• Fashion segment US $1,659m
LINK
2019
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

5. ‫اﻟﻌﻤﻞ‬ ‫ﻧﻤﺎذج‬
Business Model

6. .1‫ﺑﺎﻟﻌﻤﻮﻟﺔ‬ ‫اﻟﺒﯿﻊ‬
‫ﻧﻤﺎذج‬ ‫أﺷﻬﺮ‬
‫اﻟﻌﻤﻞ‬
Aff iliate
.٢‫اﻹﻋﻼﻧﺎت‬
Advertising
.٣‫اﻟﺸﺤﻦ‬ ‫ﺗﺤﻮﯾﻞ‬ ‫اﺳﻘﺎط‬
Dropshipping
.٤‫اﻟﺒﻀﺎﺋﻊ‬
Merchant
.٥‫اﻹﺷﺘﺮاﮐﺎت‬
Subscription
.٦‫اﻟﺒﯿﻊ‬ ‫ﺳﻮق‬
Marketplace
.٧‫اﳌﻨﺘﺠﺔ‬ ‫اﻷﺳﺮ‬
Productive
families
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

7. ‫اﻟﺸﺮﯾﺤﺔ‬
‫اﻟﻤﺴﺘﻬﺪﻓﺔ‬
CONSUMER
TO
CONSUMER
‫ﮐﻼ‬ ‫ﯾﮑﻮن‬ ‫اﻟﺘﻲ‬ ‫اﻷﻋﻤﺎل‬ ‫هﻲ‬
‫ﻣﺴﺘﻬﻠﮑﯿﻦ‬ ‫هﻢ‬ ‫اﳌﮑﻮﻧﯿﻦ‬
C2C
BUSINESS TO
CONSUMER
‫ﻣﻦ‬ ‫ﻣﻮﺟﻪ‬ ‫ﺗﮑﻮن‬ ‫اﻟﺘﻲ‬ ‫هﻲ‬
‫اﳌﺴﺘﻬﻠﻚ‬ ‫إﻟﯽ‬ ‫اﻟﺸﺮﮐﺎت‬
‫ﻣﺒﺎﺷﺔ‬
B2C
BUSINESS TO
BUSINESS
‫ﺑﯿﻦ‬ ‫ﺗﻨﺸﺄ‬ ‫اﻟﺘﻲ‬ ‫اﻷﻋﻤﺎل‬ ‫هﻲ‬
‫أﺧﺮى‬ ‫وﺷﺮﮐﺔ‬ ‫ﺷﺮﮐﺔ‬
B2B
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

8. ‫اﻟﺒﻀﺎﺋﻊ‬ ‫أﻧﻮاع‬
:‫ﻓﯿﺰﯾﺎﺋﯿﺔ‬
‫اﻟﻮرﻗﯿﺔ‬ ‫ﮐﺎﻟﮑﺘﺐ‬
ProductsServices
‫ﻣــﻨﺘﺠﺎت‬‫ﺧـﺪﻣـﺎت‬
:‫رﻗﻤﯿﺔ‬
‫اﻟﺼﻮﺗﯿﺔ‬ ‫ﮐﺎﻟﮑﺘﺐ‬
:‫ﻓﯿﺰﯾﺎﺋﯿﺔ‬
‫ﮐﺎﻟﺘﻨﻈﯿﻒ‬
:‫رﻗﻤﯿﺔ‬
‫اﻟﺮﻗﻤﻲ‬ ‫ﮐﺎﻟﺘﺪرﯾﺐ‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

9. LAVNT.COMAMAZON.COM
MERCHANT
‫ﻣﻨﺘﺠﺎت‬
BUSINESS TO
CONSUMER
‫ﻣﻦ‬ ‫ﻣﻮﺟﻪ‬ ‫ﺗﮑﻮن‬ ‫اﻟﺘﻲ‬ ‫هﻲ‬
‫اﳌﺴﺘﻬﻠﻚ‬ ‫إﻟﯽ‬ ‫اﻟﺸﺮﮐﺎت‬
‫ﻣﺒﺎﺷﺔ‬
B2C
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

10. BUSINESS TO
BUSINESS
‫ﺑﯿﻦ‬ ‫ﺗﻨﺸﺄ‬ ‫اﻟﺘﻲ‬ ‫اﻷﻋﻤﺎل‬ ‫هﻲ‬
‫أﺧﺮى‬ ‫وﺷﺮﮐﺔ‬ ‫ﺷﺮﮐﺔ‬
B2B
DAWERLY.COMALIBABA.COM
MERCHANT
‫ﻣﻨﺘﺠﺎت‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

11. CONSUMER
TO
CONSUMER
‫ﮐﻼ‬ ‫ﯾﮑﻮن‬ ‫اﻟﺘﻲ‬ ‫اﻷﻋﻤﺎل‬ ‫هﻲ‬
‫ﻣﺴﺘﻬﻠﮑﯿﻦ‬ ‫هﻢ‬ ‫اﳌﮑﻮﻧﯿﻦ‬
C2C
SAHIBINDEN.COMEBAY.COM
MERCHANT
‫ﻣﻨﺘﺠﺎت‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

12. ‫ﻋﻤﻞ‬ ‫ﻧﻤﻮذج‬ ‫ﻣﻦ‬ ‫أﮐﺜﺮ‬ ‫دﻣﺞ‬
‫ﻣﺪوﻧﺔ‬ ‫ﻟﺪﯾﻪ‬ ‫ﻣﺼﻮر‬
C2C
‫أﻣﺎزون‬ ‫ﻣﻦ‬ ‫ﮐﺎﻣﯿﺮات‬ ‫ﺑﺎﻟﻌﻤﻮﻟﺔ‬ ‫ﯾﺒﯿﻊ‬
‫ﺟﻮﺟﻞ‬ ‫ﻣﻦ‬ ‫إﻋﻼﻧﺎت‬ ‫ﯾﻀﻊ‬
‫ﯾﻮدﻣﻲ‬ { ‫دورات‬ ‫ﯾﻘﺪم‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

13. :‫ﻣﺜﺎل‬
‫اﻟﻌﻤﻞ؟‬ ‫ﻧﻤﻮذج‬ ‫ﻣﺎهﻮ‬
Merchant ‫اﻟﺒﻀﺎﺋﻊ‬ ‫ﺑﯿﻊ‬
‫اﳌﺴﺘﻬﺪﻓﺔ؟‬ ‫اﻟﺸﺮﯾﺤﺔ‬ ‫هﻲ‬ ‫ﻣﻦ‬
(B2C) ‫ﻣﺴﺘﻬﻠﻚ‬ ‫إﻟﯽ‬ ‫أﻋﻤﺎل‬
‫أﺑﯿﻊ؟‬ ‫ﻣﺎذا‬
‫/ﻓﯿﺰﯾﺎﺋﯿﺔ‬ ‫ﻣﻨﺘﺠﺎت‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

14. ‫اﻟﻌﻤﯿﻞ‬ ‫ﺗﻮﺻﯿﻒ‬
Persona

15. ‫ﻋﻤﯿﻠﻚ؟‬ ‫هﻮ‬ ‫ﻣﻦ‬
‫ﺻﻔﻪ‬
‫ﻋﻠﯿﺎء‬
‫ﺳﻨﺔ‬ ٣٢
‫ﺳﯿﺎﺣﺔ‬ ‫ﺷﺮﮐﺔ‬ B ‫ﻣﻮﻇﻔﺔ‬
‫ﻓﺮﻧﺴﺎ‬ B ‫ﺗﻌﯿﺶ‬
‫ﻣﻐﺮﺑﯿﺔ‬ ‫أﺻﻮل‬ ‫ﻣﻦ‬ ‫ﻣﺴﻠﻤﺔ‬
‫ﻣﺘﺰوﺟﺔ‬
‫واﻧﺠﻠﯿﺰي‬ ‫ﻋﺮﺑﻲ‬ ‫ﺗﺘﺤﺪث‬
‫وﻓﺮﻧﺴﻲ‬
38 ‫اﻟﺒﺪن‬ ‫ﻣﻘﺎس‬
10 ‫أﯾﻔﻮن‬ ‫ﺟﻬﺎز‬ ‫ﺗﻤﻠﻚ‬
‫اﻟﺨﺎﺻﺔ‬ ‫ﺳﯿﺎرﺗﻬﺎ‬ ‫ﺗﻘﻮد‬
‫اﻟﺒﻮب‬ ‫أﻏﺎﻧﻲ‬ ‫ﺗﺴﺘﻬﻮﯾﻬﺎ‬
‫ﺳﺘﺎرﺑﮑﺲ‬ ‫ﻣﻦ‬ ‫ﻗﻬﻮﺗﻬﺎ‬
‫ﺑﺎﻟﻌﻤﻞ‬ ‫زﻣﯿﻼﺗﻬﺎ‬ ‫هﻢ‬ ‫ﺻﺪﯾﻘﺎﺗﻬﺎ‬
‫اﻟﻌﺼﺎﻓﯿﺮ‬ ‫ﺗﺮﺑﻲ‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

16. :‫ﻣﺜﺎل‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

19. ‫ﻣﺘﺠﺮ‬ ‫ﺗﺄﺳﯿﺲ‬ ‫ﻣﺘﻄﻠﺒﺎت‬
‫اﻟﮑﺘﺮوﻧﻲ‬
Establishment
requirements

20. ‫اﻟﺘﺠﺎرة‬
‫اﻟﺈﻟﮑﺘﺮوﻧﯿﺔ‬
‫اﻟﻘﺎﻧﻮﻧﻲ‬ ‫اﻟﻮﺿﻊ‬‫اﳌﻨﺘﺠﺎت‬ ‫اﺧﺘﯿﺎر‬
‫اﻟﻌﻤﻞ‬ ‫ﻧﻈﺎم‬
‫اﻟﺘﻮﻇﯿﻒ‬
‫اﳌﻨﺘﺠﺎت‬ ‫ﻋﺮض‬
‫اﻟﺘﺴﻌﯿﺮ‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

21. ‫اﻟﺘﺠﺎرة‬
‫اﻟﺈﻟﮑﺘﺮوﻧﯿﺔ‬
‫اﻹﻟﮑﺘﻮﻧﯿﺔ‬ ‫اﳌﻨﺼﺔ‬‫واﻟﺘﺮوﯾﺞ‬ ‫اﻟﺘﺴﻮﯾﻖ‬
‫اﻟﺘﺨﺰﯾﻦ‬
‫واﻟﺸﺤﻦ‬ ‫اﻟﺘﻐﻠﯿﻒ‬
‫اﻟﺪﻓﻊ‬ ‫ﺑﻮاﺑﺎت‬
‫اﻟﺰﺑﺎﺋﻦ‬ ‫ﺧﺪﻣﺔ‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

22. ‫اﻟﺈﻟﮑﺘﺮوﻧﯿﺔ‬ ‫اﻟﻤﻨﺼﺔ‬
E-Commerce
platforms

23. ‫اﻟﺘﺠﺎرة‬ ‫ﻣﻨﺼﺎت‬
‫اﻟﺈﻟﮑﺘﺮوﻧﯿﺔ‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

24. PLATFORMS LICENCE HOSTING MAITAIANCE
Open Cart Free $5 Developer / 200 - 500 USD
WooCommerace Free $5 Developer / 200 - 500 USD
Magento Free / Paid $40 Developer / 200 - 500 USD
Shopfiy 20 - 200 $ 0 0
ZID 100 - 400 SAR / Monthly 0 0
Salla.s 100 - 300 SAR / Monthly 0 0
‫اﻟﺘﮑﻠﻔﺔ‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

25. .1
‫اﻟﺘﺠﺎرة‬ ‫ﻣﻨﺼﺎت‬
‫اﻟﺈﻟﮑﺘﺮوﻧﯿﺔ‬
ProfileBlogs
‫اﻟـــﺼﻔﺤﺎت‬‫اﻟــﻤﺪوﻧــﺎت‬
.2
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

26. ‫اﻟﻤﻨﺘﺠﺎت‬ ‫ﻣﺼﺎدر‬
Fulfilment

27. .1
‫اﻟﻤﻨﺘﺠﺎت‬ ‫ﻣﺼﺎدر‬
RetailerDropshipping .2 Factories.٣MERVELINGERIE
KARACA
BADELLI
KAYHANTEKSTIL
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

28. ‫اﻟﺪﻓﻊ‬ ‫ﺑﻮاﺑﺎت‬
Payment Gateway

29. ‫اﻟﺪﻓﻊ‬ ‫ﺑﻮاﺑﺎت‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

30. COD Cash on
Delivery
PayPal
Credit Cards
Wire transfer
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

31. ‫واﻟﺘﺮوﯾﺞ‬ ‫اﻟﺘﺴﻮﯾﻖ‬
Digital marketing

32. ‫اﻟﺘﺴﻮﯾﻖ‬ ‫ﻗﻨﻮات‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

33. ‫اﻟﺘﺴﻮﯾﻖ‬ ‫ﻗﻨﻮات‬
.1
Content marketing
Profile
Media buying / Direct /
Target marketing (Ads)
‫ﺑــﺎﻟــﻤﺤﺘﻮى‬ ‫اﻟــﺘﺴﻮﯾــﻖ‬
‫اﻟﻤﺴــﺘﻬﺪﻓــﺔ‬ ‫اﻟــﻤﺒﺎﺷــﺮة‬ ‫اﻟﺄﻋــﻠﺎﻧــﺎت‬
.2
Influencer marketing
‫اﻟــﻤﺸﺎهــﯿﺮ‬ ‫ﻋـﺒﺮ‬ ‫اﻟــﺘﺴﻮﯾــﻖ‬
.3 www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

34. ‫أدوات‬ ‫ﻗﻨﻮات‬
‫اﻟﺘﺴﻮﯾﻖ‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

35. ‫اﻟﻌﻤﯿﻞ‬ ‫رﺣﻠﺔ‬
Customer Journey

36. www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

37. ‫اﻟﺸﺤﻦ‬ ‫ﺷﺮﮐﺎت‬
Carrier

38. ‫اﻟﺸﺤﻦ‬ ‫ﺷﺮﮐﺎت‬
‫ﻣﺤﻠﯿﺔ‬ ‫ﺷﺮﮐﺎت‬.1‫دوﻟﯿﺔ‬ ‫ﺷﺮﮐﺎت‬.2
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

39. ‫اﻟﻘﺎﻧﻮن‬
Legal

40. ‫اﻟﻘﺎﻧﻮن‬
•(TAX, KDV, INCOME, WITHHOLDING) ‫اﻟﻀﺮاﺋﺐ‬
•(CUSTOMS) ‫اﻟﺠﻤﺎرك‬
•(GDPR) ‫اﻟﺨﺼﻮﺻﯿﺔ‬
•(RETURN & EXCHANGE POLICY) ‫اﻹﺟﺮاﺋﺎت‬
•(FRAUD) ‫اﻹﺣﺘﯿﺎل‬
•(TRADEMARK) ‫اﻟﺘﺠﺎرﯾﺔ‬ ‫اﻟﻌﻼﻣﺔ‬
•(EXPORTING AND IMPORTING) ‫اﻹﺳﺘﯿﺮاد‬ ‫و‬ ‫اﻟﺘﺼﺪﯾﺮ‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

41. ‫ﺗﻤﺮﯾﻦ‬
Quiz

42. ‫اﻷﻣﺎن‬‫اﻟﻌﻤﻴﻞ‬‫اﻟﺘﻘﻨﻲ‬ ‫اﻟﻔﺮﻳﻖ‬
‫اﻟﻔﻨﻲ‬ ‫اﻟﺪﻋﻢ‬ ‫اﻟﻌﻤﻼء‬ ‫ﺧﺪﻣﺔ‬ ‫اﻟﺠﻮدة‬

43. ‫اﻟﺘﻐﻠﻴﻒ‬ ‫ﻣﻮﻇﻔﻴﻦ‬ ‫اﻟﺸﺤﻦ‬ ‫ﻣﻮﻇﻔﻴﻦ‬ ‫اﻟﺸﺤﻦ‬ ‫ﺷﺮﻛﺎت‬
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬

44. ‫اﻟﺘﺼﻮﻳﺮ‬‫اﻟﻤﻮﺿﺔ‬‫اﻟﻌﺎرﺿﺎت‬
‫اﻟﺘﻐﻠﻴﻒ‬ ‫اﻟﺘﺨﺰﻳﻦ‬ ‫اﻟﺴﺘﺎﻳﻠﺴﺖ‬ ‫اﻟﻤﻨﺴﻖ‬

45. ‫اﻟﻤﺎﻟﻲ‬ ‫اﻟﻤﺸﺎور‬ ‫اﻟﻤﺤﺎﺳﺐ‬ ‫اﻟﺒﻨﻚ‬ ‫اﻟﻀﺮاﺋﺐ‬ ‫داﺋﺮة‬
‫اﻟﻘﻮاﻧﻴﻦ‬ GDPR ‫اﻟﻄﺎرﺋﺔ‬ ‫اﻟﺘﻐﻴﺮات‬‫اﻟﺴﻴﺎﺳﻴﺔ‬ ‫اﻟﺘﻐﻴﺮات‬

46. 2 ‫ﺗﻤﺮﯾﻦ‬
Quiz 2

47. ‫اﻟﻌﻤﻞ‬ ‫ﺧﻄﺔ‬
Business plan

48. Business Model Canvas
www.lavnt.com ‫ﺷﺮﮐﺔ‬ ‫ﺑﺮﻋﺎﯾﺔ‬