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How to Get Consumers
Addicted to Your Content


presented by: Tara-Nicholle Nelson
SxSw 2012
To get into Core Mix of sites:

               Reach  Trial  Stick




How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
1. Don’t publish information – fuel aspirations.




How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
2. Market your manifesto.




How to Get Consumers
Addicted to Your Content
The Personal Manifesto
                                      of Tara-Nicholle Nelson


                                           1. I am not a diva.
                           [But I do possess diva tendencies.]

                                       2. I don’t drink alcohol.
                                   I like to chew my calories.

                                           3. I only kiss dogs.
How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
3. Double-down on content experiences.




How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
How to Get Consumers
Addicted to Your Content
What it will take. . .
  • Clarity
  • Creators
  • Commitment




How to Get Consumers
Addicted to Your Content
Let’s connect:

  FB/LI/Tw: @taranicholle
  SutherlandGold.com
  Rethink7.com




How to Get Consumers
Addicted to Your Content

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How to get consumers addicted to your content

  • 1. How to Get Consumers Addicted to Your Content presented by: Tara-Nicholle Nelson SxSw 2012
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. To get into Core Mix of sites: Reach  Trial  Stick How to Get Consumers Addicted to Your Content
  • 7. How to Get Consumers Addicted to Your Content
  • 8. 1. Don’t publish information – fuel aspirations. How to Get Consumers Addicted to Your Content
  • 9. How to Get Consumers Addicted to Your Content
  • 10. How to Get Consumers Addicted to Your Content
  • 11. How to Get Consumers Addicted to Your Content
  • 12. How to Get Consumers Addicted to Your Content
  • 13. 2. Market your manifesto. How to Get Consumers Addicted to Your Content
  • 14. The Personal Manifesto of Tara-Nicholle Nelson 1. I am not a diva. [But I do possess diva tendencies.] 2. I don’t drink alcohol. I like to chew my calories. 3. I only kiss dogs. How to Get Consumers Addicted to Your Content
  • 15. How to Get Consumers Addicted to Your Content
  • 16. How to Get Consumers Addicted to Your Content
  • 17. How to Get Consumers Addicted to Your Content
  • 18. How to Get Consumers Addicted to Your Content
  • 19. How to Get Consumers Addicted to Your Content
  • 20. 3. Double-down on content experiences. How to Get Consumers Addicted to Your Content
  • 21. How to Get Consumers Addicted to Your Content
  • 22. How to Get Consumers Addicted to Your Content
  • 23. How to Get Consumers Addicted to Your Content
  • 24. How to Get Consumers Addicted to Your Content
  • 25. How to Get Consumers Addicted to Your Content
  • 26. What it will take. . . • Clarity • Creators • Commitment How to Get Consumers Addicted to Your Content
  • 27. Let’s connect: FB/LI/Tw: @taranicholle SutherlandGold.com Rethink7.com How to Get Consumers Addicted to Your Content

Editor's Notes

  1. Addiction defined
  2. Title
  3. Track spending, income, net work, account balances, spending over time, track progress toward goals
  4. what traffic you have ,  who is sending it to you , and  where it is going . chartbeat enables you to react to events as they happen: promote or improve a rising story to maximize time on site, participate in discussions about your site on the web, raise prices in response to demand.