10 Marketing Trends for 2016 From Giles Peddy, Group Managing Director UK, LEWIS // The Big Picture is a bi-annual must attend event for senior B2B marketers and corporate communication professionals to gain insight, understanding and strategic advice from leading industry practitioners. The November event focussed on what we can expect from digital marketing in 2016, and involved speakers from Google, Purestone and LEWIS. For more information visit the event page: thebigpicture2016.purestone.co.uk

1. The Big Picture
25 November 2015

2. 10
marketing
trends for 2016

3. Marketing analytics
3
1
Real-time and extend marketing
into new areas of business

4. 4
Relevance2
Content is king, but direct
relevance is the ace

5. 5
Hyper personalisation3
Websites are becoming increasingly personalised and
so must other forms of PR, social, marketing and
content.
We need to become much more tailor-made.
Looking at 10-15 messages for a customer segment.

6. 6
Video4
Everyone is a journalist.
Everyone is a videographer.

7. 7
Social advertising5
Paid leads organic

8. 8
Marketing leads digital
transformation
6
From sales and customer support to finance and
HR, organisations will pivot from marketing

9. 9
App generation7
Increasing use of B2B apps for targeted
campaigns or events

10. 10
8 Moment
Marketing
Brands need to capture micro-moments to
capture customer interest in the now

11. 11
Publishing the long form9
Increasing use of platforms like Medium and
LinkedIn Pulse to share longer form content

12. 12
Virtual Reality10
Q1 2016 will see Oculus Rift released.
A big media event.
Opportunity for marketing.

13. 13
10 trends for marketing in 2016
#trends
Marketing analytics
Relevance
Personalisation
Video
Marketing leads digital transformation
App generation
Moment marketing
Publishing the long form
Virtual reality
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2
3
4
5
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7
8
9
10
Social advertising