SlideShare una empresa de Scribd logo
1 de 41
UNDERSTAND TODAY. SHAPE TOMORROW.
What is happening, why is it happening and why does it matter
CASE STUDY:
POKÉMON GO
LHBS // CASE STUDY: POKÉMON GO
1
UNDERSTAND TODAY. SHAPE TOMORROW.
INTRODU
CTION.
Welcome to the next edition of our Case Study Series.
This time, we looked closer into the phenomenon of Pokémon Go.
This report seeks to identify the variety of factors that go into
Pokémon Go’s massive success. Understanding the logics
behind this global phenomenon is key to determining whether
or not this success can be replicated, and if so, at what
opportunity cost.
LHBS is an unconventional strategy firm that helps clients to
better understand today and successfully shape tomorrow. LHBS
has extensive experience & expertise in business development,
brand building and customer experience. The firm works across all
major industries for clients from the FT Global 500, German
Mittelstand and fast growing startups.
http://www.lhbs.com
Adam
Badrawi
Consultant
lhbs.com |
ab@lhbs.com
INTRODUCTION
2
Fabiola
Lewandowska
Consultant
lhbs.com |
fl@lhbs.com
LHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW.
The Pokémon Go phenomenon cannot be ignored. The latest
installment of Satoshi Tajiri’s original creation has been
downloaded over 100 million times worldwide, is the fastest
game to reach the 10 million downloads mark, and has added,
despite recent dips, nearly $12 billion to Nintendo’s market value.
The game, which allows players to virtually find and capture wild
Pokémon interspersed throughout the real-world environment,
has firmly proven the potential of augmented reality products.
Indeed, Pokémon Go players, or “trainers”, are spending more
time on the game than Facebook, Snapchat, Twitter or Instagram.
16% of players spend four hours a day playing the game, 64% of
players are women, and a whopping 43% of players have seen
fitness benefits with an average weight loss of 1.45 kgs.
This chapter will explore the reasons behind Pokémon Go’s
seemingly universal draw before touching on its cultural, societal,
and business impacts.
3
POKÉMON
GO.
WHAT IS HAPPENING // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW.
REPORT TITLE // IMPLICATIONS.
UNDERSTAND TODAY. SHAPE TOMORROW.
Pokémon Go sends zero push
notifications
Pokémon Go does not ask to upload your
address book to find or invite friends
Pokémon Go does not have any (virtual)
social mechanics
Pokémon Go has a shop, but it never asks
you to buy anything
Pokémon Go does not have any concept
of game stamina or fatigue
And finally…Pokémon Go is not stable
and crashes constantly
4
THIS
DESPITE…
WHAT IS HAPPENING // POKÉMON GO
Source: Sara Haider on Medium
LHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 5
Nostalgia
Thanks to excellent timing, Pokémon Go is likely riding a wave
of 90s nostalgia consumerism.
Social Fulfilment
Pokémon Go encourages interacting with and befriending
others. Further, its team structure and emphasis on collection
also feeds into preexisting competitive social dynamics.
Augmented Reality and the Perfect Match
The Pokémon franchise has always been about exploring
unknown environments and using mobile devices.
Neurological Rewards
The design of Pokémon Go’s reward delivery system, coined
with AR factors, guarantees an addicting cocktail of
neurochemical payoffs.
THEN WHAT
MAKES IT
POPULAR?
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 6
NOSTALGIA.
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 7Source: IGN
In 1998, the Pokémon franchise exploded in
popularity, resulting in a video game series, a TV
show, a trading card game and more.



The original fanbase are now in their twenties and
thirties and are highly susceptible to
90’s nostalgia consumerism.
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 8Source: CBC, IGN, Eurogamer
Indeed, most Pokémon Go players are in their 20s
and 30s, leading some to claim that the game is
built on a “wobbly foundation of nostalgia”.
Dr. Clay Routledge: “…there is good reason to
suspect that gaming-related nostalgia is made all
the more potent because the experience of gaming
is so immersive”
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 9Source: Gamespot
The developers of Pokémon Go, Niantic Labs, first
developed an extremely similar game known as
Ingress.



The location mapping from Pokémon Go is
partially lifted from Ingress. Ingress, however, has
a user base of less than a million. Perhaps this
disparity shows the importance of nostalgia-
induced brand loyalty.
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 10Source: Tech First Post, Al-Monitor


However, with 35% of players having reported
never previously playing Pokémon games or cards
prior to this app, nostalgia can only explain part of the
greater picture.
Further still, Pokémon Go is seeing popularity in
places where the franchise hadn't previously
branched out, such as Turkey, a country that banned
the TV show in 2000.
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 11Source: Tech First Post
Nostalgia can perhaps explain why many players pick up the
game, but it doesn't explain the user retention rate.
7 out of 10 people who try Pokémon Go return to it the
next day. For other popular mobile games, this number
usually is 3 out of 10.
Pokémon Go players are returning to play the game at
unprecedented levels. There must be more to the story.
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 12
SOCIAL
FULFILLMENT.
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 13Source: IGN
Pokémon Go allows players to meet new people and
actively encourages them to work together to
succeed.
“Lures” can be dropped by players to attract Pokémon
to a certain area. Other players tend to gravitate
towards these areas, as more than one player can
capture the same discovered Pokémon.
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 14Source: CBC
Further, a huge part of Pokémon Go’s appeal is the ability to
participate in the larger cultural movement surrounding it.


The ability to screenshot various Pokémon in humorous
situations or places actively encourages sharing.
Massive communities on Twitter and Reddit have already
formed and developed several memes and in-jokes.


The three teams that players join in-game have resulted in
genuinely competitive rivalries with organized efforts to
capture territories in the form of “gyms”.
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 15Source: Forbes
Pokémon Go also plays into the human need to compare
oneself to one’s peers.
It’s not about “catching them all”.
Professor Russell Belk:
Collecting Pokémon is a form of “Taxonomic” collecting.
This type of desire to collect isn’t driven by a need to
complete a collection.
“You’re not striving for that closure as much as striving for
bigger and better collections,” he says. “That implies some
social comparisons — that your collection is in some
sense better than theirs.”
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 16
AUGMENTED
REALITY AND
THE PERFECT
MATCH.
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 17Source: Vox
The mix of a game and the real world interacting is
known as “augmented reality”.
Augmented reality offers an escape from the dullness
of day to day life.
A simple walk down the street becomes a mission, a
park becomes a battlefield, a stranger becomes an
friend or an enemy, etc.
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 18Source: Phys, Vox
Augmented reality is a perfect match with the Pokémon
franchise.
“Pokémon is uniquely suited to the mechanics available to
an AR game like Pokémon Go, since it’s always literally been
a game about wandering a world and collecting things
found in random locations with pocket -devices.”


“Pokémon Go fulfils a fantasy Pokémon fans have
had since the games first came out: what if Pokémon
were real and inhabited our world?”
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 19
NEUROLOGICAL
REWARDS.
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 20Source: LA Mag
“Pokémon Go is hijacking your brain’s reward systems.
You know, those little neuron groups that make you
experience pleasure and positive reinforcement?”
“Pokémon Go players have quit their jobs, broken into
homes, and fallen off cliffs while trying to catch the elusive
animated creatures on the augmented reality game.”
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 21Source: NCBI
UNPREDICTABLE PAYOFFS
Like gambling, Pokémon Go relies, to a degree, on random
reinforcement conditioning. Users cannot perfectly
predict when and where a Pokémon will appear. Users get a
small dose of happiness each time their phones vibrate.


Study: Dopamine release “seems to reflect the
unpredictability of reward delivery rather than reward
per se”. The motivation to gamble or play video games “is
strongly determined by the inability to predict reward
occurrence”.
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 22Source: Motivations Game, Mobify
COMPULSION LOOPS & ENDORPHINS
Compulsion Loop: “A habitual, designed chain of activities
that will be repeated to gain a neurochemical reward: a
feeling of pleasure and/or a relief from pain”.


In games, the compulsion loop usually relies on a mix of
anticipation, action, and reward.
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 23Source: Motivations Game, Mobify
COMPULSION LOOPS & ENDORPHINS
Pokémon Go’s Compulsion Loop comprises three stages,
each of which enhances the next. Players are driven to
keep improving thanks to hits of endorphins that come with
video game achievements.

1. Collect items needed to catch Pokémon
2. Collect Pokémon
3. Level up Pokémon
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 24
THE AR COCKTAIL
Players aren't just getting neurochemical hits from
randomly appearing, chain linked, video game
achievements.
The augmented reality aspect of Pokémon Go gives users
an additional “double hit of the good stuff”, as both
exercise and social interaction can increase endorphin
levels.
Source: Mobify
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 25Source: LA Mag
THE AR COCKTAIL
AR integration may increase the potential for stimulation
and addiction.
Theory of Embodied Cognition: we process and
understand things not just with our brains, but with our
bodies and environments.
Dr. Barenholtz: I think you’re going to buy [into illusions]…
more deeply now, so that should make the reward that
much more compelling and that much more addictive.”
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW.
IMPLICATIONS.
One Nostalgia is a massively important
but is likely not linked to user retention
Two Social interaction and comparison
fuels competition and a desire to
continue collecting and playing
Three Pokémon’s concept meshes
perfectly with augmented reality, which
keeps the experience relatively seamless
Four The game’s random reinforcement
mechanism is highly addictive, and
augmented reality likely makes the effects
more powerful
26
POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW.
REPORT TITLE // IMPLICATIONS.
UNDERSTAND TODAY. SHAPE TOMORROW.
HOW ARE
PEOPLE
RIDING THE
WAVE?
One Small businesses are using Pokéstops to
draw customers to their locations
Two Larger franchises are clamoring for
sponsorships
Three Many businesses are offering incentives
that improve the gaming experience
Four Many parties are trying to use Pokémon
Go-themed content on social media
Five Several third-parties are producing
products that augment the gaming experience
Six Companies are organizing trips and events
using Pokémon Go
27
SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 28
Small Businesses Use
Pokéstops like “Lures”
and “Gyms”
Drawing new customer bases to locations
Explore Sign
“Lure modules”, which can be purchased and dropped
at specific places on GPS maps, and “gyms”, which are
permanent locations where trainers can do battle,
attract hordes of Pokémon and players trying to both
catch and battle Pokémon. 



For the cost of $1.19/hr, L’inizio Pizza Bar in New
York City has increased business by 75% thanks to
the placement of day-long lures on their property.



Some food trucks have also reported seeing a 7,000%
increase in business when they’ve placed lures on
their location or operated near a Pokémon gym. 

SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 29
Pokéstop Sponsorships
Sponsored-locations business model for games
Explore Sign
Franchises are clamoring for a streamlined method to
take advantage of Pokéstops. 



Niantic recently struck a deal with McDonald’s Japan,
making all 3,000 Japanese locations into “gyms”. The
market responded well, rewarding the Japanese arm
with a 23% jump in its share price, the biggest daily
gain since 2001.
Niantic is already talking with several other
companies interested in similar sponsorships.
SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 30
Incentive Offers
Extra services offered by major companies
Explore Sign
Companies are trying to offer things that Pokémon
Go players “need”.
Russia’s largest bank, Sberbank, has begun offering
free injury insurance to Pokémon Go players. All
players have to do is provide their nickname and
mobile phone number.



Telecommunications giant T-Mobile is offering
unlimited data for the Pokémon Go app, as well as a
competition for a free Pokémon “hunting” trip
anywhere in the world.

SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 31
Social Media Content
Pokémon Go-themed content on social media
Explore Sign
Brands have attempted to leverage the popularity of
the game within the social media space.
Research indicates that in terms of volume, tech,
retail, travel and restaurant brands have been
pushing out the most content on social media, but
the ones garnering the most engagements are sports
teams.



Political and social movements have also attempted
to capitalize on the game’s popularity. American
presidential candidate Donald Trump released a
parody video of a player “capturing” his political
opponent. Syrian artists have juxtaposed images of
suffering war victims with sad-looking Pokémon.

SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 32
Third Party Products
Thematic products enhancing the experience
Explore Sign, Explore Sign
Companies are scrambling to make products that
augment the Pokémon Go experience. 



Tech brand TRNDlabs were quick to spot the
popularity of the game, and created miniature drones
that players could use to access Pokémon in difficult
places. 



London-based design studio RamzanVong has
created a portable USB charger inside a Pokéball that
allows users to extend their playtime.
Designers at agency R/GA Portland have launched a
project that crowdsources Pokémon shoe designs
using NikeID.
Restaurant review aggregator Yelp has added a filter
to its mobile app to show which restaurants have
Pokéstops nearby.
SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 33
Co-opting Adventure
Pokémon events
Explore Sign
Big brands and small businesses are planning journeys
and branded treasure hunts in order to excite players
and maximize the “relevant and cool” image.
For example, Comic-Con recently held a Pokémon Go
bar crawl, while the Chargers NFL Football team
recently held a Pokémon Go meet-up at their home
stadium.
In Denver, Colorado, a simple Pokémon Go bar crawl
Facebook event among friends grew into a several
thousand person event, which eventually led to the
formation of The Very Best Crawl company.
Marriott Hotels is sponsoring one lucky winner with a
paid trip around the world so that he may collect the
rarest Pokémon.
SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 34
NYC’s Pokémons
Captured in a Music
Video
Re-purposing the Pokémon “craze” into something
interesting and new
Explore Sign
Okay Kaya is one of the New Yorkers trying to get the
Poké-population off the streets and captured the
creatures in her video for "Keep on Pushin" song.
"So goes the narrative for the “Keep On Pushin'” video
—we follow Kaya across New York’s crosswalks and
under its bridges as she sings alongside all manner of
beasts."
SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 35
IMPLICATION // POKÉMON GO
IMPLICATIONS

What some of the companies and businesses are currently
doing is successfully integrating themselves within the social
movement of the Pokémon game.
How might you cleverly re-imagine the fundamental concept
of the game to make a new kind of social and shareable content
that your audience would be interested in?
How might you use it to advertise your brand in a non-cliché
way?
LHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 36
IMPLICATION // POKÉMON GO
IMPLICATION

Pokémon Go has mastered the way by which players are
induced to return to the game and continually engage with it.
How might you make sure you keep your content narrative
challenging and rewarding?
How might you make experience with your content emotional
and memorable?
LHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 37
IMPLICATION // POKÉMON GO
IMPLICATION

By its nature, Pokémon Go allows players to design and define
the way they use the game according to what they want and
need at the time.
No matter how immersed and on which level the player is,
there is always a way to succeed and attain satisfaction with
the outcomes of the game.
How might you make sure your audience can make their own
story out of the content you give them, and also at their own
pace?
LHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW. 38
IMPLICATION // POKÉMON GO
IMPLICATION

Pokémon Go has proved that the concept of augmented (or
even mixed) reality is a powerful tool when used together with
solid design and interesting reward systems.
The AR experience Pokémon is providing to their players is just
a start of how we can seamlessly “embed” digital into real-
world environments. How might you take this on further?
LHBS // CASE STUDY: POKÉMON GO
LHBS Put the Title of the Report here
HUB.
UNDERSTAND TODAY. SHAPE TOMORROW. 39
The LHBS Inspiration-Hub systematically tracks changes in
culture, markets and technology.
It is a digital platform that brings customized insights and
inspiration to the heart of your organisation.
http://www.inspiration-hub.com
ABOUT
INSPIRA
TION-HUB.
LHBS // CASE STUDY: POKÉMON GO
UNDERSTAND TODAY. SHAPE TOMORROW.
Discover Define Develop Deliver
We are an unconventional strategy firm that helps clients to
better understand today and successfully shape tomorrow. LHBS
has extensive experience & expertise in business development,
brand building and customer experience. The firm works across all
major industries for clients from the FT Global 500, German
Mittelstand and fast growing startups.
http://www.lhbs.com
ABOUT
UNDERSTAND TODAY. SHAPE TOMORROW. 40
ABOUT
LHBS.
LHBS // CASE STUDY: POKÉMON GO
IMPRINT
UNDERSTAND TODAY. SHAPE TOMORROW.
Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der 

LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unauthorisierte Nutzung, 

die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
LHBS Consulting Berlin GmbH
Köpenicker Straße 154 
10997 Berlin Germany  
www.lhbs.com
THANK YOU
41
LHBS // CASE STUDY: POKÉMON GO

Más contenido relacionado

La actualidad más candente

Pitching an Energy Beverage
Pitching an Energy BeveragePitching an Energy Beverage
Pitching an Energy BeverageChappy_02
 
Crescent Pure Case Study Solution
Crescent Pure Case Study SolutionCrescent Pure Case Study Solution
Crescent Pure Case Study SolutionSHUVAYAN BISWAS
 
Case Study Analysis: Cineplex Entertainment: The Loyalty Program
Case Study Analysis: Cineplex Entertainment: The Loyalty ProgramCase Study Analysis: Cineplex Entertainment: The Loyalty Program
Case Study Analysis: Cineplex Entertainment: The Loyalty ProgramAkash Patil
 
Henrik Berglund - Crossing the Chasm
Henrik Berglund - Crossing the ChasmHenrik Berglund - Crossing the Chasm
Henrik Berglund - Crossing the ChasmHenrik Berglund
 
CRM Netflix case-study
CRM Netflix case-studyCRM Netflix case-study
CRM Netflix case-studyOla Haffar
 
HubSpot - Inbound marketing and web 2.0 case study
HubSpot - Inbound marketing and web 2.0 case studyHubSpot - Inbound marketing and web 2.0 case study
HubSpot - Inbound marketing and web 2.0 case studyRonak Shah
 
The Gamification of Recruitment
The Gamification of RecruitmentThe Gamification of Recruitment
The Gamification of RecruitmentGeoff Pedder
 
Cineplex loyalty card Case study by manpreet singh Digital
Cineplex loyalty card Case study by manpreet singh DigitalCineplex loyalty card Case study by manpreet singh Digital
Cineplex loyalty card Case study by manpreet singh DigitalManpreet Singh Chhabra
 
Johnnie Walker Brand Audit
Johnnie Walker Brand AuditJohnnie Walker Brand Audit
Johnnie Walker Brand AuditRob Noble
 
Snapple Marketing Case
Snapple Marketing Case Snapple Marketing Case
Snapple Marketing Case ToriMartins
 
Virgin mobiles pricing for the very first time
Virgin mobiles  pricing for the very first timeVirgin mobiles  pricing for the very first time
Virgin mobiles pricing for the very first timeSwapnil Soni
 
Microsoft Xbox case study
Microsoft Xbox case studyMicrosoft Xbox case study
Microsoft Xbox case studyNewsworks
 
Mobile Game Go-to-Market case study
Mobile Game Go-to-Market case studyMobile Game Go-to-Market case study
Mobile Game Go-to-Market case studyDon Lim
 

La actualidad más candente (20)

Clean edge razor case study
Clean edge razor case studyClean edge razor case study
Clean edge razor case study
 
Pitching an Energy Beverage
Pitching an Energy BeveragePitching an Energy Beverage
Pitching an Energy Beverage
 
Stitch fix
Stitch fixStitch fix
Stitch fix
 
Crescent Pure Case Study Solution
Crescent Pure Case Study SolutionCrescent Pure Case Study Solution
Crescent Pure Case Study Solution
 
Biopure case solution
Biopure case solutionBiopure case solution
Biopure case solution
 
Case Study Analysis: Cineplex Entertainment: The Loyalty Program
Case Study Analysis: Cineplex Entertainment: The Loyalty ProgramCase Study Analysis: Cineplex Entertainment: The Loyalty Program
Case Study Analysis: Cineplex Entertainment: The Loyalty Program
 
Henrik Berglund - Crossing the Chasm
Henrik Berglund - Crossing the ChasmHenrik Berglund - Crossing the Chasm
Henrik Berglund - Crossing the Chasm
 
Nazara Round2 v2.pptx
Nazara Round2 v2.pptxNazara Round2 v2.pptx
Nazara Round2 v2.pptx
 
The Fashion Channel
The Fashion ChannelThe Fashion Channel
The Fashion Channel
 
CRM Netflix case-study
CRM Netflix case-studyCRM Netflix case-study
CRM Netflix case-study
 
HubSpot - Inbound marketing and web 2.0 case study
HubSpot - Inbound marketing and web 2.0 case studyHubSpot - Inbound marketing and web 2.0 case study
HubSpot - Inbound marketing and web 2.0 case study
 
Chase Sapphire Case Study
Chase Sapphire Case StudyChase Sapphire Case Study
Chase Sapphire Case Study
 
The Gamification of Recruitment
The Gamification of RecruitmentThe Gamification of Recruitment
The Gamification of Recruitment
 
Cineplex loyalty card Case study by manpreet singh Digital
Cineplex loyalty card Case study by manpreet singh DigitalCineplex loyalty card Case study by manpreet singh Digital
Cineplex loyalty card Case study by manpreet singh Digital
 
Johnnie Walker Brand Audit
Johnnie Walker Brand AuditJohnnie Walker Brand Audit
Johnnie Walker Brand Audit
 
Biopure
BiopureBiopure
Biopure
 
Snapple Marketing Case
Snapple Marketing Case Snapple Marketing Case
Snapple Marketing Case
 
Virgin mobiles pricing for the very first time
Virgin mobiles  pricing for the very first timeVirgin mobiles  pricing for the very first time
Virgin mobiles pricing for the very first time
 
Microsoft Xbox case study
Microsoft Xbox case studyMicrosoft Xbox case study
Microsoft Xbox case study
 
Mobile Game Go-to-Market case study
Mobile Game Go-to-Market case studyMobile Game Go-to-Market case study
Mobile Game Go-to-Market case study
 

Similar a Case Study: Pokémon Go

The Popularity Decline Of Pokemon Go Essay
The Popularity Decline Of Pokemon Go EssayThe Popularity Decline Of Pokemon Go Essay
The Popularity Decline Of Pokemon Go EssayCynthia Wilson
 
Pokemon Research Paper
Pokemon Research PaperPokemon Research Paper
Pokemon Research PaperKimberly Jones
 
Pokemon And Pop Culture
Pokemon And Pop CulturePokemon And Pop Culture
Pokemon And Pop CultureSue Jones
 
Augmented reality (AR)
Augmented reality (AR)Augmented reality (AR)
Augmented reality (AR)Akshar Bhayani
 
Pokemon Go For Your Business
Pokemon Go For Your BusinessPokemon Go For Your Business
Pokemon Go For Your BusinessLikeable Media
 
3RD SENSE Pokemon Go Seminar
3RD SENSE Pokemon Go Seminar3RD SENSE Pokemon Go Seminar
3RD SENSE Pokemon Go Seminar3RDSENSE
 
FreeForm: Reality Invaders
FreeForm: Reality InvadersFreeForm: Reality Invaders
FreeForm: Reality InvadersMatthew Guy
 
Iml 600 Ingress and Pokemon Go
Iml 600 Ingress and Pokemon Go  Iml 600 Ingress and Pokemon Go
Iml 600 Ingress and Pokemon Go Teresa Bosch
 
8 ‘pokémon go’ lessons for marketers – the art of making money out of it!
8 ‘pokémon go’ lessons for marketers – the art of making money out of it!8 ‘pokémon go’ lessons for marketers – the art of making money out of it!
8 ‘pokémon go’ lessons for marketers – the art of making money out of it!Subhakar Rao Surapaneni
 
Curious george upfront nov 10 final new slides - universal
Curious george upfront nov 10   final new slides - universalCurious george upfront nov 10   final new slides - universal
Curious george upfront nov 10 final new slides - universalSusana Williams
 
Pokemon Go – Games Reviews, Rating, Revenue and Market Analysis
Pokemon Go – Games Reviews, Rating, Revenue and Market AnalysisPokemon Go – Games Reviews, Rating, Revenue and Market Analysis
Pokemon Go – Games Reviews, Rating, Revenue and Market AnalysisMasum Multimedia
 
5 Reasons Why You Should Play Pokemon Go
5 Reasons Why You Should Play Pokemon Go5 Reasons Why You Should Play Pokemon Go
5 Reasons Why You Should Play Pokemon GoRob Volpe
 
Argumentative Essay On The Emoji Movie
Argumentative Essay On The Emoji MovieArgumentative Essay On The Emoji Movie
Argumentative Essay On The Emoji MovieJessica Spell
 
Informative Speech About Pokemon
Informative Speech About PokemonInformative Speech About Pokemon
Informative Speech About PokemonAlyssa Schulte
 
Business Perspective in the Global Context- Pokemon GO
Business Perspective in the Global Context- Pokemon GOBusiness Perspective in the Global Context- Pokemon GO
Business Perspective in the Global Context- Pokemon GONishad Satam
 
Pokemon Revision
Pokemon RevisionPokemon Revision
Pokemon RevisionMsJMcLeod
 
Promotional package
Promotional packagePromotional package
Promotional packageSam Ineson
 

Similar a Case Study: Pokémon Go (20)

The Popularity Decline Of Pokemon Go Essay
The Popularity Decline Of Pokemon Go EssayThe Popularity Decline Of Pokemon Go Essay
The Popularity Decline Of Pokemon Go Essay
 
Pokemon Research Paper
Pokemon Research PaperPokemon Research Paper
Pokemon Research Paper
 
Pokemon And Pop Culture
Pokemon And Pop CulturePokemon And Pop Culture
Pokemon And Pop Culture
 
Brands out of fads
Brands out of fadsBrands out of fads
Brands out of fads
 
04 TMID
04 TMID04 TMID
04 TMID
 
Augmented reality (AR)
Augmented reality (AR)Augmented reality (AR)
Augmented reality (AR)
 
Pokemon Go For Your Business
Pokemon Go For Your BusinessPokemon Go For Your Business
Pokemon Go For Your Business
 
3RD SENSE Pokemon Go Seminar
3RD SENSE Pokemon Go Seminar3RD SENSE Pokemon Go Seminar
3RD SENSE Pokemon Go Seminar
 
FreeForm: Reality Invaders
FreeForm: Reality InvadersFreeForm: Reality Invaders
FreeForm: Reality Invaders
 
Iml 600 Ingress and Pokemon Go
Iml 600 Ingress and Pokemon Go  Iml 600 Ingress and Pokemon Go
Iml 600 Ingress and Pokemon Go
 
Game Doc
Game DocGame Doc
Game Doc
 
8 ‘pokémon go’ lessons for marketers – the art of making money out of it!
8 ‘pokémon go’ lessons for marketers – the art of making money out of it!8 ‘pokémon go’ lessons for marketers – the art of making money out of it!
8 ‘pokémon go’ lessons for marketers – the art of making money out of it!
 
Curious george upfront nov 10 final new slides - universal
Curious george upfront nov 10   final new slides - universalCurious george upfront nov 10   final new slides - universal
Curious george upfront nov 10 final new slides - universal
 
Pokemon Go – Games Reviews, Rating, Revenue and Market Analysis
Pokemon Go – Games Reviews, Rating, Revenue and Market AnalysisPokemon Go – Games Reviews, Rating, Revenue and Market Analysis
Pokemon Go – Games Reviews, Rating, Revenue and Market Analysis
 
5 Reasons Why You Should Play Pokemon Go
5 Reasons Why You Should Play Pokemon Go5 Reasons Why You Should Play Pokemon Go
5 Reasons Why You Should Play Pokemon Go
 
Argumentative Essay On The Emoji Movie
Argumentative Essay On The Emoji MovieArgumentative Essay On The Emoji Movie
Argumentative Essay On The Emoji Movie
 
Informative Speech About Pokemon
Informative Speech About PokemonInformative Speech About Pokemon
Informative Speech About Pokemon
 
Business Perspective in the Global Context- Pokemon GO
Business Perspective in the Global Context- Pokemon GOBusiness Perspective in the Global Context- Pokemon GO
Business Perspective in the Global Context- Pokemon GO
 
Pokemon Revision
Pokemon RevisionPokemon Revision
Pokemon Revision
 
Promotional package
Promotional packagePromotional package
Promotional package
 

Más de LHBS

Measuring Innovation Pace in FinTech - October 2019
Measuring Innovation Pace in FinTech - October 2019Measuring Innovation Pace in FinTech - October 2019
Measuring Innovation Pace in FinTech - October 2019LHBS
 
Measuring Innovation Pace In Fintech
Measuring Innovation Pace In FintechMeasuring Innovation Pace In Fintech
Measuring Innovation Pace In FintechLHBS
 
Next Generation of Banking: Smarter
Next Generation of Banking: SmarterNext Generation of Banking: Smarter
Next Generation of Banking: SmarterLHBS
 
Next Generation of Banking: Faster
Next Generation of Banking: FasterNext Generation of Banking: Faster
Next Generation of Banking: FasterLHBS
 
Next Generation of Banking: Bolder
Next Generation of Banking: BolderNext Generation of Banking: Bolder
Next Generation of Banking: BolderLHBS
 
Agile Sprint Guide: A Preview
Agile Sprint Guide: A PreviewAgile Sprint Guide: A Preview
Agile Sprint Guide: A PreviewLHBS
 
2018: The Year Of Brick-and-Click
2018: The Year Of Brick-and-Click2018: The Year Of Brick-and-Click
2018: The Year Of Brick-and-ClickLHBS
 
Spotify: Dominating Music In Real Time
Spotify: Dominating Music In Real TimeSpotify: Dominating Music In Real Time
Spotify: Dominating Music In Real TimeLHBS
 
Influencers Now: The Current State Of Influencer Marketing
Influencers Now: The Current State Of Influencer MarketingInfluencers Now: The Current State Of Influencer Marketing
Influencers Now: The Current State Of Influencer MarketingLHBS
 
Touch-Point Technology: Transforming the Customer Journey
Touch-Point Technology: Transforming the Customer JourneyTouch-Point Technology: Transforming the Customer Journey
Touch-Point Technology: Transforming the Customer JourneyLHBS
 
giffgaff's Strategy - The Underdog Leading in CX
giffgaff's Strategy - The Underdog Leading in CXgiffgaff's Strategy - The Underdog Leading in CX
giffgaff's Strategy - The Underdog Leading in CXLHBS
 
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
 
A Little More Conversation: Branding with Voice UI
A Little More Conversation: Branding with Voice UIA Little More Conversation: Branding with Voice UI
A Little More Conversation: Branding with Voice UILHBS
 
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...LHBS
 
Domino's Strategy: From Pizza to Tech Giant // Customer Value Series
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesDomino's Strategy: From Pizza to Tech Giant // Customer Value Series
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesLHBS
 
Gen Z Girls: Living For Looks, Looking To Live
Gen Z Girls: Living For Looks, Looking To LiveGen Z Girls: Living For Looks, Looking To Live
Gen Z Girls: Living For Looks, Looking To LiveLHBS
 
Sustainability: Ecology & Economy // Snapshot Series
Sustainability: Ecology & Economy // Snapshot Series Sustainability: Ecology & Economy // Snapshot Series
Sustainability: Ecology & Economy // Snapshot Series LHBS
 
Amazon: Anything, Anywhere, Anytime // Customer Value Series
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesAmazon: Anything, Anywhere, Anytime // Customer Value Series
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS
 
Top 25 Signs of 2016
Top 25 Signs of 2016Top 25 Signs of 2016
Top 25 Signs of 2016LHBS
 
Why Brick & Mortar Are the "New Black"
Why Brick & Mortar Are the "New Black"Why Brick & Mortar Are the "New Black"
Why Brick & Mortar Are the "New Black"LHBS
 

Más de LHBS (20)

Measuring Innovation Pace in FinTech - October 2019
Measuring Innovation Pace in FinTech - October 2019Measuring Innovation Pace in FinTech - October 2019
Measuring Innovation Pace in FinTech - October 2019
 
Measuring Innovation Pace In Fintech
Measuring Innovation Pace In FintechMeasuring Innovation Pace In Fintech
Measuring Innovation Pace In Fintech
 
Next Generation of Banking: Smarter
Next Generation of Banking: SmarterNext Generation of Banking: Smarter
Next Generation of Banking: Smarter
 
Next Generation of Banking: Faster
Next Generation of Banking: FasterNext Generation of Banking: Faster
Next Generation of Banking: Faster
 
Next Generation of Banking: Bolder
Next Generation of Banking: BolderNext Generation of Banking: Bolder
Next Generation of Banking: Bolder
 
Agile Sprint Guide: A Preview
Agile Sprint Guide: A PreviewAgile Sprint Guide: A Preview
Agile Sprint Guide: A Preview
 
2018: The Year Of Brick-and-Click
2018: The Year Of Brick-and-Click2018: The Year Of Brick-and-Click
2018: The Year Of Brick-and-Click
 
Spotify: Dominating Music In Real Time
Spotify: Dominating Music In Real TimeSpotify: Dominating Music In Real Time
Spotify: Dominating Music In Real Time
 
Influencers Now: The Current State Of Influencer Marketing
Influencers Now: The Current State Of Influencer MarketingInfluencers Now: The Current State Of Influencer Marketing
Influencers Now: The Current State Of Influencer Marketing
 
Touch-Point Technology: Transforming the Customer Journey
Touch-Point Technology: Transforming the Customer JourneyTouch-Point Technology: Transforming the Customer Journey
Touch-Point Technology: Transforming the Customer Journey
 
giffgaff's Strategy - The Underdog Leading in CX
giffgaff's Strategy - The Underdog Leading in CXgiffgaff's Strategy - The Underdog Leading in CX
giffgaff's Strategy - The Underdog Leading in CX
 
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...
 
A Little More Conversation: Branding with Voice UI
A Little More Conversation: Branding with Voice UIA Little More Conversation: Branding with Voice UI
A Little More Conversation: Branding with Voice UI
 
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...
 
Domino's Strategy: From Pizza to Tech Giant // Customer Value Series
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesDomino's Strategy: From Pizza to Tech Giant // Customer Value Series
Domino's Strategy: From Pizza to Tech Giant // Customer Value Series
 
Gen Z Girls: Living For Looks, Looking To Live
Gen Z Girls: Living For Looks, Looking To LiveGen Z Girls: Living For Looks, Looking To Live
Gen Z Girls: Living For Looks, Looking To Live
 
Sustainability: Ecology & Economy // Snapshot Series
Sustainability: Ecology & Economy // Snapshot Series Sustainability: Ecology & Economy // Snapshot Series
Sustainability: Ecology & Economy // Snapshot Series
 
Amazon: Anything, Anywhere, Anytime // Customer Value Series
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesAmazon: Anything, Anywhere, Anytime // Customer Value Series
Amazon: Anything, Anywhere, Anytime // Customer Value Series
 
Top 25 Signs of 2016
Top 25 Signs of 2016Top 25 Signs of 2016
Top 25 Signs of 2016
 
Why Brick & Mortar Are the "New Black"
Why Brick & Mortar Are the "New Black"Why Brick & Mortar Are the "New Black"
Why Brick & Mortar Are the "New Black"
 

Último

2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 

Último (20)

2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 

Case Study: Pokémon Go

  • 1. UNDERSTAND TODAY. SHAPE TOMORROW. What is happening, why is it happening and why does it matter CASE STUDY: POKÉMON GO LHBS // CASE STUDY: POKÉMON GO 1
  • 2. UNDERSTAND TODAY. SHAPE TOMORROW. INTRODU CTION. Welcome to the next edition of our Case Study Series. This time, we looked closer into the phenomenon of Pokémon Go. This report seeks to identify the variety of factors that go into Pokémon Go’s massive success. Understanding the logics behind this global phenomenon is key to determining whether or not this success can be replicated, and if so, at what opportunity cost. LHBS is an unconventional strategy firm that helps clients to better understand today and successfully shape tomorrow. LHBS has extensive experience & expertise in business development, brand building and customer experience. The firm works across all major industries for clients from the FT Global 500, German Mittelstand and fast growing startups. http://www.lhbs.com Adam Badrawi Consultant lhbs.com | ab@lhbs.com INTRODUCTION 2 Fabiola Lewandowska Consultant lhbs.com | fl@lhbs.com LHBS // CASE STUDY: POKÉMON GO
  • 3. UNDERSTAND TODAY. SHAPE TOMORROW. The Pokémon Go phenomenon cannot be ignored. The latest installment of Satoshi Tajiri’s original creation has been downloaded over 100 million times worldwide, is the fastest game to reach the 10 million downloads mark, and has added, despite recent dips, nearly $12 billion to Nintendo’s market value. The game, which allows players to virtually find and capture wild Pokémon interspersed throughout the real-world environment, has firmly proven the potential of augmented reality products. Indeed, Pokémon Go players, or “trainers”, are spending more time on the game than Facebook, Snapchat, Twitter or Instagram. 16% of players spend four hours a day playing the game, 64% of players are women, and a whopping 43% of players have seen fitness benefits with an average weight loss of 1.45 kgs. This chapter will explore the reasons behind Pokémon Go’s seemingly universal draw before touching on its cultural, societal, and business impacts. 3 POKÉMON GO. WHAT IS HAPPENING // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 4. UNDERSTAND TODAY. SHAPE TOMORROW. REPORT TITLE // IMPLICATIONS. UNDERSTAND TODAY. SHAPE TOMORROW. Pokémon Go sends zero push notifications Pokémon Go does not ask to upload your address book to find or invite friends Pokémon Go does not have any (virtual) social mechanics Pokémon Go has a shop, but it never asks you to buy anything Pokémon Go does not have any concept of game stamina or fatigue And finally…Pokémon Go is not stable and crashes constantly 4 THIS DESPITE… WHAT IS HAPPENING // POKÉMON GO Source: Sara Haider on Medium LHBS // CASE STUDY: POKÉMON GO
  • 5. UNDERSTAND TODAY. SHAPE TOMORROW. 5 Nostalgia Thanks to excellent timing, Pokémon Go is likely riding a wave of 90s nostalgia consumerism. Social Fulfilment Pokémon Go encourages interacting with and befriending others. Further, its team structure and emphasis on collection also feeds into preexisting competitive social dynamics. Augmented Reality and the Perfect Match The Pokémon franchise has always been about exploring unknown environments and using mobile devices. Neurological Rewards The design of Pokémon Go’s reward delivery system, coined with AR factors, guarantees an addicting cocktail of neurochemical payoffs. THEN WHAT MAKES IT POPULAR? POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 6. UNDERSTAND TODAY. SHAPE TOMORROW. 6 NOSTALGIA. POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 7. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 7Source: IGN In 1998, the Pokémon franchise exploded in popularity, resulting in a video game series, a TV show, a trading card game and more.
 
 The original fanbase are now in their twenties and thirties and are highly susceptible to 90’s nostalgia consumerism. POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 8. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 8Source: CBC, IGN, Eurogamer Indeed, most Pokémon Go players are in their 20s and 30s, leading some to claim that the game is built on a “wobbly foundation of nostalgia”. Dr. Clay Routledge: “…there is good reason to suspect that gaming-related nostalgia is made all the more potent because the experience of gaming is so immersive” POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 9. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 9Source: Gamespot The developers of Pokémon Go, Niantic Labs, first developed an extremely similar game known as Ingress.
 
 The location mapping from Pokémon Go is partially lifted from Ingress. Ingress, however, has a user base of less than a million. Perhaps this disparity shows the importance of nostalgia- induced brand loyalty. POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 10. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 10Source: Tech First Post, Al-Monitor 
 However, with 35% of players having reported never previously playing Pokémon games or cards prior to this app, nostalgia can only explain part of the greater picture. Further still, Pokémon Go is seeing popularity in places where the franchise hadn't previously branched out, such as Turkey, a country that banned the TV show in 2000. POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 11. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 11Source: Tech First Post Nostalgia can perhaps explain why many players pick up the game, but it doesn't explain the user retention rate. 7 out of 10 people who try Pokémon Go return to it the next day. For other popular mobile games, this number usually is 3 out of 10. Pokémon Go players are returning to play the game at unprecedented levels. There must be more to the story. POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 12. UNDERSTAND TODAY. SHAPE TOMORROW. 12 SOCIAL FULFILLMENT. POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 13. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 13Source: IGN Pokémon Go allows players to meet new people and actively encourages them to work together to succeed. “Lures” can be dropped by players to attract Pokémon to a certain area. Other players tend to gravitate towards these areas, as more than one player can capture the same discovered Pokémon. POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 14. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 14Source: CBC Further, a huge part of Pokémon Go’s appeal is the ability to participate in the larger cultural movement surrounding it. 
 The ability to screenshot various Pokémon in humorous situations or places actively encourages sharing. Massive communities on Twitter and Reddit have already formed and developed several memes and in-jokes. 
 The three teams that players join in-game have resulted in genuinely competitive rivalries with organized efforts to capture territories in the form of “gyms”. POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 15. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 15Source: Forbes Pokémon Go also plays into the human need to compare oneself to one’s peers. It’s not about “catching them all”. Professor Russell Belk: Collecting Pokémon is a form of “Taxonomic” collecting. This type of desire to collect isn’t driven by a need to complete a collection. “You’re not striving for that closure as much as striving for bigger and better collections,” he says. “That implies some social comparisons — that your collection is in some sense better than theirs.” POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 16. UNDERSTAND TODAY. SHAPE TOMORROW. 16 AUGMENTED REALITY AND THE PERFECT MATCH. POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 17. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 17Source: Vox The mix of a game and the real world interacting is known as “augmented reality”. Augmented reality offers an escape from the dullness of day to day life. A simple walk down the street becomes a mission, a park becomes a battlefield, a stranger becomes an friend or an enemy, etc. POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 18. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 18Source: Phys, Vox Augmented reality is a perfect match with the Pokémon franchise. “Pokémon is uniquely suited to the mechanics available to an AR game like Pokémon Go, since it’s always literally been a game about wandering a world and collecting things found in random locations with pocket -devices.” 
 “Pokémon Go fulfils a fantasy Pokémon fans have had since the games first came out: what if Pokémon were real and inhabited our world?” POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 19. UNDERSTAND TODAY. SHAPE TOMORROW. 19 NEUROLOGICAL REWARDS. POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 20. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 20Source: LA Mag “Pokémon Go is hijacking your brain’s reward systems. You know, those little neuron groups that make you experience pleasure and positive reinforcement?” “Pokémon Go players have quit their jobs, broken into homes, and fallen off cliffs while trying to catch the elusive animated creatures on the augmented reality game.” POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 21. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 21Source: NCBI UNPREDICTABLE PAYOFFS Like gambling, Pokémon Go relies, to a degree, on random reinforcement conditioning. Users cannot perfectly predict when and where a Pokémon will appear. Users get a small dose of happiness each time their phones vibrate. 
 Study: Dopamine release “seems to reflect the unpredictability of reward delivery rather than reward per se”. The motivation to gamble or play video games “is strongly determined by the inability to predict reward occurrence”. POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 22. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 22Source: Motivations Game, Mobify COMPULSION LOOPS & ENDORPHINS Compulsion Loop: “A habitual, designed chain of activities that will be repeated to gain a neurochemical reward: a feeling of pleasure and/or a relief from pain”. 
 In games, the compulsion loop usually relies on a mix of anticipation, action, and reward. POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 23. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 23Source: Motivations Game, Mobify COMPULSION LOOPS & ENDORPHINS Pokémon Go’s Compulsion Loop comprises three stages, each of which enhances the next. Players are driven to keep improving thanks to hits of endorphins that come with video game achievements.
 1. Collect items needed to catch Pokémon 2. Collect Pokémon 3. Level up Pokémon POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 24. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 24 THE AR COCKTAIL Players aren't just getting neurochemical hits from randomly appearing, chain linked, video game achievements. The augmented reality aspect of Pokémon Go gives users an additional “double hit of the good stuff”, as both exercise and social interaction can increase endorphin levels. Source: Mobify POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 25. 40 % 60 % UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 25Source: LA Mag THE AR COCKTAIL AR integration may increase the potential for stimulation and addiction. Theory of Embodied Cognition: we process and understand things not just with our brains, but with our bodies and environments. Dr. Barenholtz: I think you’re going to buy [into illusions]… more deeply now, so that should make the reward that much more compelling and that much more addictive.” POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 26. UNDERSTAND TODAY. SHAPE TOMORROW. IMPLICATIONS. One Nostalgia is a massively important but is likely not linked to user retention Two Social interaction and comparison fuels competition and a desire to continue collecting and playing Three Pokémon’s concept meshes perfectly with augmented reality, which keeps the experience relatively seamless Four The game’s random reinforcement mechanism is highly addictive, and augmented reality likely makes the effects more powerful 26 POPULARITY EXPLAINED // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 27. UNDERSTAND TODAY. SHAPE TOMORROW. REPORT TITLE // IMPLICATIONS. UNDERSTAND TODAY. SHAPE TOMORROW. HOW ARE PEOPLE RIDING THE WAVE? One Small businesses are using Pokéstops to draw customers to their locations Two Larger franchises are clamoring for sponsorships Three Many businesses are offering incentives that improve the gaming experience Four Many parties are trying to use Pokémon Go-themed content on social media Five Several third-parties are producing products that augment the gaming experience Six Companies are organizing trips and events using Pokémon Go 27 SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 28. UNDERSTAND TODAY. SHAPE TOMORROW. 28 Small Businesses Use Pokéstops like “Lures” and “Gyms” Drawing new customer bases to locations Explore Sign “Lure modules”, which can be purchased and dropped at specific places on GPS maps, and “gyms”, which are permanent locations where trainers can do battle, attract hordes of Pokémon and players trying to both catch and battle Pokémon. 
 
 For the cost of $1.19/hr, L’inizio Pizza Bar in New York City has increased business by 75% thanks to the placement of day-long lures on their property.
 
 Some food trucks have also reported seeing a 7,000% increase in business when they’ve placed lures on their location or operated near a Pokémon gym. 
 SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 29. UNDERSTAND TODAY. SHAPE TOMORROW. 29 Pokéstop Sponsorships Sponsored-locations business model for games Explore Sign Franchises are clamoring for a streamlined method to take advantage of Pokéstops. 
 
 Niantic recently struck a deal with McDonald’s Japan, making all 3,000 Japanese locations into “gyms”. The market responded well, rewarding the Japanese arm with a 23% jump in its share price, the biggest daily gain since 2001. Niantic is already talking with several other companies interested in similar sponsorships. SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 30. UNDERSTAND TODAY. SHAPE TOMORROW. 30 Incentive Offers Extra services offered by major companies Explore Sign Companies are trying to offer things that Pokémon Go players “need”. Russia’s largest bank, Sberbank, has begun offering free injury insurance to Pokémon Go players. All players have to do is provide their nickname and mobile phone number.
 
 Telecommunications giant T-Mobile is offering unlimited data for the Pokémon Go app, as well as a competition for a free Pokémon “hunting” trip anywhere in the world.
 SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 31. UNDERSTAND TODAY. SHAPE TOMORROW. 31 Social Media Content Pokémon Go-themed content on social media Explore Sign Brands have attempted to leverage the popularity of the game within the social media space. Research indicates that in terms of volume, tech, retail, travel and restaurant brands have been pushing out the most content on social media, but the ones garnering the most engagements are sports teams.
 
 Political and social movements have also attempted to capitalize on the game’s popularity. American presidential candidate Donald Trump released a parody video of a player “capturing” his political opponent. Syrian artists have juxtaposed images of suffering war victims with sad-looking Pokémon.
 SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 32. UNDERSTAND TODAY. SHAPE TOMORROW. 32 Third Party Products Thematic products enhancing the experience Explore Sign, Explore Sign Companies are scrambling to make products that augment the Pokémon Go experience. 
 
 Tech brand TRNDlabs were quick to spot the popularity of the game, and created miniature drones that players could use to access Pokémon in difficult places. 
 
 London-based design studio RamzanVong has created a portable USB charger inside a Pokéball that allows users to extend their playtime. Designers at agency R/GA Portland have launched a project that crowdsources Pokémon shoe designs using NikeID. Restaurant review aggregator Yelp has added a filter to its mobile app to show which restaurants have Pokéstops nearby. SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 33. UNDERSTAND TODAY. SHAPE TOMORROW. 33 Co-opting Adventure Pokémon events Explore Sign Big brands and small businesses are planning journeys and branded treasure hunts in order to excite players and maximize the “relevant and cool” image. For example, Comic-Con recently held a Pokémon Go bar crawl, while the Chargers NFL Football team recently held a Pokémon Go meet-up at their home stadium. In Denver, Colorado, a simple Pokémon Go bar crawl Facebook event among friends grew into a several thousand person event, which eventually led to the formation of The Very Best Crawl company. Marriott Hotels is sponsoring one lucky winner with a paid trip around the world so that he may collect the rarest Pokémon. SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 34. UNDERSTAND TODAY. SHAPE TOMORROW. 34 NYC’s Pokémons Captured in a Music Video Re-purposing the Pokémon “craze” into something interesting and new Explore Sign Okay Kaya is one of the New Yorkers trying to get the Poké-population off the streets and captured the creatures in her video for "Keep on Pushin" song. "So goes the narrative for the “Keep On Pushin'” video —we follow Kaya across New York’s crosswalks and under its bridges as she sings alongside all manner of beasts." SIGNS // POKÉMON GOLHBS // CASE STUDY: POKÉMON GO
  • 35. UNDERSTAND TODAY. SHAPE TOMORROW. 35 IMPLICATION // POKÉMON GO IMPLICATIONS
 What some of the companies and businesses are currently doing is successfully integrating themselves within the social movement of the Pokémon game. How might you cleverly re-imagine the fundamental concept of the game to make a new kind of social and shareable content that your audience would be interested in? How might you use it to advertise your brand in a non-cliché way? LHBS // CASE STUDY: POKÉMON GO
  • 36. UNDERSTAND TODAY. SHAPE TOMORROW. 36 IMPLICATION // POKÉMON GO IMPLICATION
 Pokémon Go has mastered the way by which players are induced to return to the game and continually engage with it. How might you make sure you keep your content narrative challenging and rewarding? How might you make experience with your content emotional and memorable? LHBS // CASE STUDY: POKÉMON GO
  • 37. UNDERSTAND TODAY. SHAPE TOMORROW. 37 IMPLICATION // POKÉMON GO IMPLICATION
 By its nature, Pokémon Go allows players to design and define the way they use the game according to what they want and need at the time. No matter how immersed and on which level the player is, there is always a way to succeed and attain satisfaction with the outcomes of the game. How might you make sure your audience can make their own story out of the content you give them, and also at their own pace? LHBS // CASE STUDY: POKÉMON GO
  • 38. UNDERSTAND TODAY. SHAPE TOMORROW. 38 IMPLICATION // POKÉMON GO IMPLICATION
 Pokémon Go has proved that the concept of augmented (or even mixed) reality is a powerful tool when used together with solid design and interesting reward systems. The AR experience Pokémon is providing to their players is just a start of how we can seamlessly “embed” digital into real- world environments. How might you take this on further? LHBS // CASE STUDY: POKÉMON GO
  • 39. LHBS Put the Title of the Report here HUB. UNDERSTAND TODAY. SHAPE TOMORROW. 39 The LHBS Inspiration-Hub systematically tracks changes in culture, markets and technology. It is a digital platform that brings customized insights and inspiration to the heart of your organisation. http://www.inspiration-hub.com ABOUT INSPIRA TION-HUB. LHBS // CASE STUDY: POKÉMON GO
  • 40. UNDERSTAND TODAY. SHAPE TOMORROW. Discover Define Develop Deliver We are an unconventional strategy firm that helps clients to better understand today and successfully shape tomorrow. LHBS has extensive experience & expertise in business development, brand building and customer experience. The firm works across all major industries for clients from the FT Global 500, German Mittelstand and fast growing startups. http://www.lhbs.com ABOUT UNDERSTAND TODAY. SHAPE TOMORROW. 40 ABOUT LHBS. LHBS // CASE STUDY: POKÉMON GO
  • 41. IMPRINT UNDERSTAND TODAY. SHAPE TOMORROW. Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der 
 LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unauthorisierte Nutzung, 
 die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet. LHBS Consulting Berlin GmbH Köpenicker Straße 154  10997 Berlin Germany   www.lhbs.com THANK YOU 41 LHBS // CASE STUDY: POKÉMON GO