This document summarizes several innovative marketing, product, and service ideas from various companies. It describes McDonald's launching a fashion line decorated with Big Mac prints, Cadbury letting customers customize Dairy Milk bars, and Emirates running an Instagram scavenger hunt. It also discusses IKEA refugee shelters, Amazon Dash buttons, Mini developing augmented reality goggles, and Disney 3D-printing fabric. The document provides examples of innovation in marketing, products, and services.

1. LHBS INSPIRATION-SNAPSHOT
APRIL 2015

2. This presentation includes some of the most inspiring signs in
the area of marketing, product and service innovation.
All signs are out of our Inspiration-Hub, a digital platform that
tracks changes in people, markets and technology to bring
customized insights and inspiration to your organization.
LHBS Inspiration-Snapshot

3. LHBS is an unconventional strategy firm that helps its clients to solve
two of the most fundamental questions in business:
About LHBS
Understand Today Shape Tomorrow
How are customer
needs & expectations
evolving?
How can companies
create value for
customers and benefit
from it?

4. MARKETING INNOVATION

5.
Big Mac Shop
McDonald's in Sweden has branched out into the fashion world, launching the Big Mac Shop to sell its creations of fashions and home decor
decorated with simple prints of their trademark burger, the Big Mac.
Celebrating its 'I'm Lovin It 24' campaign, Swedish McDonald's launched the Big Mac shop, which currently stocks a handful of products with the same simple print
of the flagship burger on a white background. Current products on offer include thermal underwear, bedsheets, a dog coat, and wallpaper, with Big Mac wellies, and
rain coat coming soon.
*
Source:
Big
Mac
Shop

6.
Say It With Chocolate
In an in-store promotion at London's Stansted and Heathrow airports, Cadbury is letting consumers customize its Dairy Milk bars.
The confectionary brand is offering samples of its Dairy Milk Range as well as offering options for customization like stickers that can be applied to a gift sleeve. The
personalized stickers include messages like "Thank You," "I <3 you" and "Congrats," while other stickers are London-themed. The placement of the promotion is due
to Cadbury's in-house marketing research that led them to realize that over 60 percent of travelers believe that chocolate is a good souvenir to be purchased at duty
free.
*
Source:
Airport-­‐World

7.
Emirates Instagram Scavenger Hunt
To promote the introduction of their fourth daily flight from New York's John F. Kennedy airport, Emirates installed a giant Connect Four game into
New York's Herald Square.
Emirates promoted the competition on Facebook and Twitter, offering a business-class trip for two to any of its 140 destinations that originate at JFK. The
competition itself took place on the Emirates Instagram, where users were instructed to turn their phone sideways and search through the last 144 posts, where
clues are hidden. When the chip is revealed, the crew directs those who found it to post that details instructions for completing the entry.
*
Source:
Emirates
(Instagram)

8.
Carlsberg's Ideal Supermarket
In its latest installment in its long-running "If Carlsberg did..." the lager maker re-imagines the supermarket as something far from an unnecessary
chore.
The new ad details what one Carlsberg drinker's ideal supermarket might look like, containing everything from huge musical instruments to such an array of TVs it
resembles an IMAX theater. The supermarket includes several sections for what he needs, like the "Sorry" section where gifts can be bought for his upset girlfriend
and the power tool section where he can purchase a new power drill. Then comes the beer, lots of it, naturally.
*
Source:
If
Carlsberg
did
Supermarkets

9.
IKEA: Let's Do Something Green
As temperatures rise and the gardens and balconies seem to be waiting for plant life, IKEA has decided to help usher in the new season with their
new encouraging outdoor campaign.
IKEA's new billboards that proclaim "Let's Do Something Green" stand out as more than just an inspirational message posted on a billboard. Instead, it is practical
advice for what to do with the potted plants that are also attached to the billboard, ready for the taking. The billboard, part of IKEA's Mach Grün campaign, is
drawing awareness to IKEA's garden collection, which, apart from plants and garden accessories and furniture, also gives customers plenty of inspiration, as well
as little tips and clever green solutions.
*
Source:
IKEA:
Mach
Grün

10. PRODUCT INNOVATION

11.
IKEA Refugee Shelters
Working with the United Nations Refugee Agency (UNHCR), IKEA is producing 10,000 of its flat-pack 'Better Shelters' it specifically designed for
refugees.
The 'Better Shelter' units were tested by 40 refugee families in Iraq and Ethiopia in 2013. Since then, IKEA has incorporated the feedback from the pilot run into a
more refined design. Constructed from lightweight polymer panels clipped onto a steel frame, the refinements have made the temporary shelters more durable as
well as better insulated. Twice are twice as large as refugee tents traditionally in use, the IKEA structures can be assembled in four hours and are designed to be used
for a lifespan of three years. will be distributed by the UNHCR globally later this year.
*
Source:
BeEer
Shelter

12.
Amazon Dash Buttons
In a move that seeks to take their concept of one click buying to the next level, Amazon is sending out Dash Buttons that let selected Prime
Members to buy products by pressing a physical button in their house.
The new Dash Buttons will initially be sent to customers who are using Amazon to buy certain household products such as laundry detergent, but still occasionally
go to brick-and-mortar stores to purchase them. The Dash Button is meant to make choosing Amazon to buy household products so convenient that purchasing
comes down to a simple press of a button at the very part of the house where the product is needed. Dash Button syncs with the Amazon app on mobile devices, so
purchases can easily be monitored (or cancelled). Dash Buttons are currently available to an invite-only group of customers, but will eventually be distributed for 18
household products.
*
Source:
Amazon
Dash
BuEon

13.
Mini's Augmented Reality Goggles
Mini, the BMW-owned car manufacturer, are developing augmented reality goggles to populate their drivers' fields of vision with helpful
information.
BMW partnered with Qualcomm for developing the goggles to seamlessly add a digital layer to the driver's perspective. The aviator-style goggles feature 720p
displays and two cameras, one forward facing and the other, an infrared camera, tracks the exact position of the goggles. The goggles are also connected to smart
technology that allows them to recognize features that would be important to a driver, from aspects of road safety to recognizing printed addresses as possible
destinations, the routes to which are digitally overlayed on the road. The goggles also feature a sort of X-Ray vision, as they link with external cameras to allow
drivers to "see through" the opaque surfaces of their cars.
*
Source:
Pressemeldung:
MINI
Augmented
Vision

14.
Disney Research 3D-Prints Fabric
With Disney Research's new printing of layered fabric, ew horizons are being explored with this high tech manufacturing technique.
As 3D printing gets better at printing flexible materials, fabric, like many materials, remains on the trickier side of this emerging mode of manufacturing. Disney
Research is changing that, with their new Layered Fabric 3D Printer, which adds a new technique to the 3D printing repertoire. Rather than constantly adding
materials, as in traditional 3D printing, the fabric printer uses a laser to cut the outline of the desired object's dimensions from layered pieces of thick fabric, the
result being a flexible, soft object that can be fitted with electronic devices.
*
Source:
A
Layered
Fabric
3D
Printer
for
SoO
InteracPve
Objects

15.
Connected Carry-On
Designed by a San Francisco based team of designers and engineers, Barracuda is a carry-on for the digital age, with connectivity features and a
stunning, yet practical ergonomic design.
In what its makers are calling the world's first fully collapsible hardside carry-on, the Barracuda combines singular design with unique features such as GPS, USB
Charger, ergonomic swivel handle, and a built-in tray. Built to last, the bag is constructed out of ballistic nylon and aircraft-grade aluminum. Built by technology-
minded designers, the Barracuda offers all the conveniences for the modern traveler. The project was recently funded via a Kickstarter, and will be delivered later in
the year.
*
Source:
Barracuda
Luggage

16.
'Throwback Thursday' Soda
Mountain Dew is launching a ‘throwback Thursday’ soda- a new product inspired by its true Temessee roots.
Hoping to attract and speak to the millennial audience that is expecting an authentic message, the brand has reached to its real heritage- an actual product that has
already been created in 1940 in the backwoods of Tennessee. DEWshine is citrus-flavoured, made with real sugar and comes in clear glass bottles and it is being
rolled out across the US during the next few weeks. Mountain Dew has been touring the US to introduce and sample the new soda and the tour will end at Nascar’s
Bristol Motor Speedway race on April 19- featuring Dale Earnhardt Jr., a famous American car racing driver.
*
Source:
DEWshine

17.
Dashbon Mask
Dashbon's new Mask is a set of headphones that integrates a virtual reality display into the headband, allowing wearers to connect a HDMI cable to
play movies and games.
As Mask's visual display is cleverly integrated into the bridge between the earpieces, its form factor is only slightly larger than normal headphones, yet manages to
include 1366-by-768 resolution screens for each eye. The display even includes a battery pack which will power up to four hours of video. The Dashbon was
revealed at CES 2015, and Dashbon is now seeking funding via an Indiegogo campaign, which will help them further improve the Mask's ergonomic form until a final
shipping date in October.
*
Source:
Mask:
A
Movie
Theater
in
Your
Headphones
(Indiegogo)

18.
NY Times's Note Taking Table
The New York Times have developed a smart conference table– "The Listening Table"– that records and automatically transcribes meetings– even
letting members of the conversation bookmark the meeting's important moments.
The Listening Table takes speech recognition to the level of an invaluable productivity tool. Developed by their in-house media design department NYT Labs, which
develops tools relevant for the news organization using emerging technologies as raw materials. The Lab was inspired by Apple's Siri, Microsoft's Cortana, and
dedicated listening technology like Amazon Echo. The result is the Listening Table, which not only makes notetaking by hand unnecessary, but also streamlines the
transcription and archiving processes.
*
Source:
The
New
York
Times
Invents
A
Conference
Table
That
Takes
Notes
For
You

19. SERVICE INNOVATION

20.
Patagonia's Repair Van
Patagonia, an outdoor clothing retailer, is touring the US in the Worn Wear wagon on the mission to repair old clothing and encourage customers to
think about how fashion choices affect the environment.
Patagonia has recycled a Dodge pickup truck, pimped it out with recycled wine barrels as walls, solar panels for energy and fueled it with biodiesel. The truck is
touring the country- spreading the message about conscious consumerism by offering free apparel mending services and seminars. The wagon’s interior has an
industrial sewing machine that repairs any garment that customers decide to bring- from Patagonia or not. The technicians also advise on the maintenance of the
item and ways to extend its life.
*
Source:
Worn
Wear
Patagonia

21.
Instagram Travel Guide
Austrian travel guide company Nectar & Pulse offer a weekly travel guide on Instagram, giving a rich, visual taste of a new destination every week.
Visiting a different city every Monday, Nectar and Pulse curates travel inspiration, posting a range of content from views from must-see sights to little known
restaurants, bars, and local curiosities. Recent cities include London, Munich, Berlin, Lisbon, to name a few. The Instagram series is complemented by other
multimedia offerings on social media, such as travel videos on YouTube, and printed travel guides beautifully printed in ring binders and Local Soulmates editions
that give insider tips from local experts.
*
Source:
hEps://instagram.com/nectarandpulse/

22.
Bitcoin for Miles
Bitcoin Brands Inc. have launched a new service, Bitcoin for Miles, that exchanges frequent flyer miles and loyalty program points for bitcoin.
Bitcoin for Miles encourages that travelers swap their unwanted miles and other reward points for bitcoin. By offering a fast, discreet, and even more private
transaction via bitcoin. For larger transfers over a certain amount, an escrow service is used until transfers are complete. While such transactions are against some
airlines' policies, the service shows how Bitcoin transactions are entering the industry, with other services like on-board payments and ticket sales to be more
legitimate ways of involving the e-currency.
*
Source:
Bitcoin
for
Miles

23.
Hotels ByHours
ByHours is a Barcelona-based startup that is rolling out ultra-short accomodation booking throughout Europe, now expanding beyond Spain into
the UK.
Now with ByHours platform, the pay-by-the-hour accomodation is no longer limited to seedy hotels in unsavoury parts of town or Japanese capsule hotels. Business
travellers are now able to book 3, 6, or 12-hour stays in choice hotels, both in town and located conveniently near airports and key train stations. Apart from a
desktop site, ByHours offers mobile apps for iOS and Android, so business travellers constantly on the go will have no problem finding a last minute short stay. The
expansion of the platform into the UK market comes with its recent growth, with over 150,000 rooms booked using the platform last year.
*
Source:
ByHours

24.
Hotel Booking Via Instagram
In order to tap into younger generation's attraction to imagery, Conrad Hotels, in partnership with Like2Buy, is offering people the ability to book
hotel rooms directly from their Instagram page.
As travel is such a visual industry, Conrad's social selling strategy is to give those who are looking for a hotel a visual taste of what they will experience. Conrad's
collaboration with By simply clicking on the photo, the user will be brought directly to their reservations page. The Instagram initiative provides a a cost-effective
and scalable execution model, as the hotel brand is now using the program for 24 Hotels in countries all over the world, from Bali, China, Egypt, England, Ireland,
Japan, Macau, Portugal, Singapore, South Africa, South Korea, Thailand, Turkey, UAE, the U.S. and Uruguay.
*
Source:
Conrad
Hotels
Instagram

25.
Delta's Pet Tracking Service
In order to better care for pets onboard, Delta is upgrading its pet travel service, including a GPS system designed by Sendum Wireless to keep
track of in-transit animals.
Passengers who wish to travel with their pets can now keep track of the locations of their pet's transport crate with a GPS sensor. Other sensors will monitor the
temperature of the animal and its environment, triggering an alarm to Delta if it gets too high or too low, which prompts an immediate response from a crew
member. This technology is included in the pet check-in fee of $50, and is available from airports in 10 major US cities.
*
Source:
GPS
On-­‐Demand
Service
Now
Available

26.
Spotify Targets Ads To Your Mood
From the 1st of May brands can target Spotify users with a specific message based on their activity and the ‘moods’.
Brands will be able to target specific segments like workout enthusiast or parents, according to the data pulled from Spotify’s 1.5 billion playlists. In addition to
targeting ads based on age, gender, location and device brands will be able to choose from 15 activity or mood categories like commute, party or sad.
*
Source:
SpoPfy
Press
Release

27. • How your organization can track relevant business and innovation
opportunities?
• How other industries and companies affect your customer needs?
• How insights & inspiration be can easily accessed and shared
within your organization to fuel innovation?
Please feel free to visit inspiration-hub.com or get in touch with
Fabiola Lewandowska at fl@lhbs.com.
If you would like to learn more about:

28. THANK YOU!
Impressum:
Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der
LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unautorisierte Nutzung,
die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
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