1. HOUSTON

2. The Houston Designated Market Area (DMA):
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Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

3. The racial and ethnic mix of the Houston DMA:
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Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

4. Houston Population Breakdown
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

5. Boston Population Growth
From 1990 to 2011
Houston Population Growth
From 1990 to 2011
182% 180%
60%
39%
17%
Total Hispanic White Black Asian
Population Population Population Population Population
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

6. Houston’s Lines of Demographic Growth
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

7. Minority Breakdown Versus Whites
White non-Hispanic
Hispanic Population
Asian non-Hispanic
Black non-Hispanic
Other Population
Minority breakdown
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

8. Houston -- Latinos by Country of Origin
Mexican
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.