1. MIAMI
A Market Snapshot

2. The Miami Designated Market Area (DMA)
overview:
• Miami is home to a culturally-diverse population that is each day
becomes more vibrant and influential.
• Known as the gateway to Latin America, it also is home to many
migrants from the Caribbean and from other states in the U.S.
• The African American population is established and varied. The
Asian population has also grown significantly in recent years.
• Miami’s entertainment and tourism helps shape its personality
as a festive metro area.
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

3. Miami Market
Population by Race and Ethnicity
Population 2011 Ranking 2011 Total Population
Total 15 4,446,264
Hispanic 4 2,133,711
White non-Hispanic 44 1,276,868
Black non-Hispanic 10 901,253
Asian non-Hispanic 25 94,759
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

4. Miami Population Growth
From 1990 to 2011
138%
100%
60%
36%
-20%
Total Hispanic White Black Asian
Population Population Population Population Population
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

5. Lines of Demographic Growth
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
1990 2000 2011 2016
Hispanic Population 1,064,674 1,575,704 2,133,711 2,343,368
White non-Hispanic
1,594,115 1,468,113 1,276,868 1,186,915
Population
Black non-Hispanic
563,374 749,753 901,253 929,100
Population
Asian non-Hispanic
39,877 66,415 94,759 103,166
Population
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

6. Minority Breakdowns vs. Whites
2%1%
Hispanic Population
20%
Asian Other White non-Hispanic
Population
Black 48% Black non-Hispanic
Hispani Population
c
Asian non-Hispanic
Population
29%
Other Population
Minority breakdown
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.

7. Latinos by Country of Origin
Other, 11%
Argentinean, 2%
Venezuelan 3% Cuban, 30%
Peruvian, 4%
Honduran, 4%
Dominican, 5%
Mexican, 7%
PuertoRican, 9%
Nicaraguan, 7%
Colombian, 9%
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.
The Designated Market Area (DMA) boundaries are defined by Nielsen.