Since launching in July 2013, LinkedIn Sponsored Updates has become a go-to solution for marketers looking to drive quality leads with content. Over the past year, we have gathered insights on what works and doesn't work for marketers using Sponsored Updates. Today, we are delighted to share those insights with you via a new resource -- the LinkedIn Sponsored Updates Guide for Lead Generation.
This guide was written for you, the content marketer who wants to learn how to use LinkedIn for lead generation. Get ready to discover how Sponsored Updates can deliver your content directly to the exact professionals you need to reach, in a place where they’re already interacting with professional content.
Download our new lead generation eBook and learn:
-- Why social media drives leads
-- How to drive quality leads with Sponsored Updates in four easy steps
-- The types of content that work best for driving leads on LinkedIn
-- Best practices for messaging, visuals and targeting for your Sponsored Updates campaigns
-- How to track and optimize the elements of your campaign for maximum effectiveness
Interested in getting started with LinkedIn for lead generation right away? Contact us here: http://business.linkedin.com/marketing-solutions/site-forms/contact-us.html?src=s-ss