You could compose the world’s greatest symphony, but if it’s not heard by the right people—classical musicians, orchestra leaders, and music critics—nobody will know about it.
The same goes for your B2B content. Publishing isn’t enough. Finding, engaging, and converting the right people is more complex than ever, and crafting new ways to continually produce results can be a full-time gig in and of itself. But it doesn’t have to be.
Are You Playing the Right Venue?
LinkedIn is proud to call more than two-third of the planet’s professionals members. Our research shows that, more than any other reason, members come to LinkedIn to engage with content. That means reading, liking, responding, and sharing. So every time you publish content on LinkedIn, you have the potential to play the content marketing equivalent of Carnegie Hall.
To help you crank out hit after hit, and to ensure that you can prove, with data, that the right audience digs your sound, we've created this SlideShare.