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Infusing content marketing into your social strategies

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An exclusive conversation with industry experts, and LinkedIn, on what is truly at the heart of a great content marketing strategy.

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Infusing content marketing into your social strategies

  1. 1. Thank you for joining today’s streamed event of, Infusing Content Marketing into your Social Strategies We will be starting momentarily. Robert Rose Chief Strategist, Content Marketing Institute www.linkedin.com/in/robrose @Robert_Rose Keith Richey Marketing Communications Lead, LinkedIn www.linkedin.com/in/keithrichey #LinkedInContent©2013 LinkedIn Corporation. All Rights Reserved.
  2. 2. #LinkedInCM#LinkedInContent
  3. 3. #LinkedInCM#LinkedInContent
  4. 4. #LinkedInCM#LinkedInContent
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  6. 6. #LinkedInCM SEO Advertising Public Relations Lead Nurturing Customer Testimonials Satisfaction Programs Loyalty Campaigns Upsell Programs Brand Loyalty #LinkedInContent
  7. 7. #LinkedInCM#LinkedInContent
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  9. 9. #LinkedInCM#LinkedInContent
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  14. 14. #LinkedInCM#LinkedInContent
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  17. 17. #LinkedInCM#LinkedInContent
  18. 18. #LinkedInCM#LinkedInContent
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  20. 20. #LinkedInCM#LinkedInContent
  21. 21. #LinkedInCM The Question Isn’t How many? It’s… Why? Marketers distribute content for different reasons. #LinkedInContent
  22. 22. #LinkedInCM Amplification Shareability Distribution Quality Of Network NET RESULT: Lead generation velocity – Linked-IN Wins (barely) – 44% vs. 35% vs. 31% But…. On lead generation quality: LinkedIn scores double that of others. #LinkedInContent
  23. 23. #LinkedInCM#LinkedInContent
  24. 24. #LinkedInCM#LinkedInContent
  25. 25. #LinkedInCM#LinkedInContent
  26. 26. #LinkedInCM#LinkedInContent
  27. 27. Building Relationships with the World’s Professionals ©2013 LinkedIn Corporation. All Rights Reserved. Keith Richey Marketing Communications Lead, LinkedIn www.linkedin.com/in/keithrichey #LinkedInContent
  28. 28. Digital proliferation has disintermediated brands Mobile Search Peers SocialExperts Discover Explore Select Advocate ACME 60% through decision making process ©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent
  29. 29. 1 of every 3 professionals on the planet is LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent
  30. 30. Our members seek content that matches their professional mindset Influencers LI today / Channels Groups Brands ©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent
  31. 31. On LinkedIn, brands build relationships with the world’s professionals by using accurate targeting to deliver relevant content ©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent
  32. 32. Whether you’re a brand marketer or performance marketer, we have a solution Brand Building Performance Marketing Content Marketing on LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent
  33. 33. ©2013 LinkedIn Corporation. All Rights Reserved. SlideShare Channel Bring your story to life and deliver it to your target audience at scale Sponsored Updates #LinkedInContent
  34. 34. ©2013 LinkedIn Corporation. All Rights Reserved. Add visual impact and wide distribution with SlideShare Channels #LinkedInContent
  35. 35. Convert content engagement into leads with SlideShare Content Ads ©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent
  36. 36. Sponsored Updates deliver rich content across all devices via the LinkedIn feed ©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent
  37. 37. And drive quality leads from your target audiences ©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent
  38. 38. Reach more professionals with Sponsored Updates + Follow BlackRock • Like (12) • Comment (8) • Share • 3 days ago BlackRock Jessie’s Excellent Financial Adventure: Dreams for My Mother isharesblog.com • A journey to greater financial wellbeing means taking care not only of yourself, but also of those you love. This Mother’s Day, Jessie Szymanski shares what she hopes for her mom. What do you dream of for yours? • Sponsored ©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent
  39. 39. ©2013 LinkedIn Corporation. All Rights Reserved. Display media + content work better together Display Media + Sponsored Updates Display primes people to engage content #LinkedInContent
  40. 40. "We have seen very high quality leads coming in from our sponsored updates on LinkedIn. Not only can we target the audience we want to, we can promote our best performing content. “ Hubspot HubSpot: driving high quality leads with Sponsored Updates ©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent
  41. 41. GE: content ads showcased thought leadership 5.75% Average interaction rate with Content Ads 1300+ Unique content downloads Reach influencers and decision-makers in specific industries High levels of traffic and conversion ©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent
  42. 42. On LinkedIn, brands regain influence by building relationships with professionals Discover Explore Select Advocate ACME ©2013 LinkedIn Corporation. All Rights Reserved. #LinkedInContent
  43. 43. Thank you! lnkd.in/ContentMarketing lnkd.in/SponsoredUpdates ©2013 LinkedIn Corporation. All Rights Reserved.
  44. 44. ©2013 LinkedIn Corporation. All Rights Reserved. Robert Rose Chief Strategist, Content Marketing Institute www.linkedin.com/in/robrose @Robert_Rose Keith Richey Marketing Communications Lead, LinkedIn www.linkedin.com/in/keithrichey #LinkedInContent
  45. 45. ©2013 LinkedIn Corporation. All Rights Reserved. Please take a few minutes to fill out our survey: Insert Survey Link We’ll be sending everyone a link to a recording of today’s webinar within 24 hours. Visit us at marketing.linkedin.com #LinkedInContent

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