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Learn why Influencer Marketing isn't about B2B or B2C, but H2H

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We’ve been trained to speak B2B or B2C, but business and products don’t have emotions. Humans do.

Enter influencer marketing - the next evolution of social media marketing and content marketing. Influencer marketing gives brands a human voice by leveraging celebrities, prominent individuals or micro-influencers making an impact in their industry and connecting them with consumers through authentic storytelling and engagement. But it first starts with knowing what influence is and defining it correctly.

In this presentation, we’ll start with the end in mind, that is understanding your consumer through the lens of the influencer, unveil 3 best practices you can use in 2017, and share 3 examples of influencer marketing successes.

Publicado en: Marketing
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Learn why Influencer Marketing isn't about B2B or B2C, but H2H

  1. 1. 2 The most powerful way to place a brand’s message before an interested audience is through a voice they trust. @LinkedInMktg
  2. 2. It works. @LinkedInMktg Rated the fastest growing online customer acquisition channel. influencer marketing 22% organic search 17% email 15% paid search 14% display advertising 9% affiliate marketing 5% others 18% source: Tomoson
  3. 3. Meet Your Speakers @LinkedInMktg Megan Golden Senior Content Marketing Manager LinkedIn @goldmegs Laura Smous Head of Product Management TapInfluence @laurasmous Bryan Kramer CEO, Best Selling Author PureMatter @bryankramer
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  56. 56. Q&A with Laura and Bryan… @LinkedInMktg@laurasmous@bryankramer

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