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Dymo Case Study

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Case Study about Dymo on LinkedIn: Engaging business professionals with a targeted sponsorship

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Dymo Case Study

  1. 1. Marketing SolutionsDymo ItalyDymo engages businessprofessionals with their firsttargeted sponsorshipBackgroundDymo is a leader in innovative office and home working solutions. Dymo’s first ever targeted sponsorship across LinkedIn’sPolls and Answers combined targeted display advertising and allowed Dymo to reach a professional target audience whilstaligning them with smarter business working.Objectives ResultsPromote Dymo’s office solutions to professionals on Exclusive sponsorship of the LinkedInLinkedIn, specifically the small-to medium-business Administration, Startups and Small Businessesaudience, and drive traffic to Dymo’s website Answers sections achieved a 0.48% CTRAlign Dymo with business by stimulating debate around A number of high quality answers were postedbetter business working to the open questions in the Dymo sponsored Answers section, one received over 150 comments Traffic to posted questions on Dymo’s Answers sponsorship was guaranteed by an MPU showcasing questions across the site, this delivered 0.83% CTR 4 Dymo branded Polls achieved an average 1.11% CTR; one received nearly 2,000 responses Fate click qui per incontrare la vostra assistente personale. ©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.
  2. 2. StrategyDisplay advertising to targeted professionals and theSMB audience across LinkedIn to drive traffic to theDymo website3 month sponsorship of Administration, Startups andSmall Businesses LinkedIn Answers provided contextuallyrelevant placements, associating Dymo with relevant,professional conversationDymo branded Polls on the Answers section engagedprofessionals at scale, encouraging community-drivenknowledge exchange Please contact your sales manager for more information. ©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.