Case Study about Exact on LinkedIn: Engaging customer opinions on company pages Visit marketing.linkedin.com for more success stories.

1. Marketing Solutions
Exact
Case Study
Exact software engages customer opinion using a LinkedIn Company Page, resulting in
recommendations from 40% of their accountancy clients in The Netherlands
Challenge
• Activate recommendations from accountants -
important influencers in the purchase decision-making
process for Exact’s clients
• Accrue impartial, authentic insights from current
customers to inform future product development
and marketing
Solution
• Establish a LinkedIn Company Page to engage
About Exact professionals in a business context and showcase
Exact is a global software provider, serving entrepreneurs with Exact’s products and services
web-based financial and administration tools. Headquartered in • Activate LinkedIn’s recommendation capability, inviting
The Netherlands, every day Exact’s solutions help over 100,000 visitors to endorse Exact’s products and services
local and international companies run their businesses. • Use LinkedIn Recommendation Ads to
accelerate results
Why LinkedIn?
• The largest community of business professionals
in the world
• 85% of the accountants in The Netherlands can be
reached via LinkedIn
• Independent platform to achieve unbiased product
reviews
Results
• 40% of Exact‘s customers in the accounting sector have
recommended Exact’s SAAS offering via their LinkedIn
Company Page, sharing their validations with their own
network of professional connections
• 281 product recommendations for Exact’s 14 listed
software services
• 5,294 new followers on Exact Company Page

2. Reach the world’s largest audience of business professionals with LinkedIn.
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