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Alex Rynne
Content Marketing Manager, Marketing Solutions
@amrynnie
Agenda
• What is a LinkedIn Company Page
• The basics of setting up a LinkedIn
Company Page and publishing updates
• How t...
What is a Company Page?
• Attract followers
• Publish & share
content
• Promote your
brand
What is a Showcase Page?
THE BASICS
• How to create a Company Page
• Your admin center
• The anatomy of an update
Taking your page
global
• Target and tailor content
• Add admins from regional
offices
• Display page’s name &
description...
Build a strategy
around your
objectives
• Brand Awareness
• Thought Leadership
• Lead Generation
• Event Registration
Brand awareness
Key metrics:
• Page followers
• Post clicks
• Engagement
• Comments
Thought leadership
Key metrics:
• Page followers
• Post clicks
• Engagement
• Comments
Lead generation
Key metric:
• Inquiries and
leads
Event registration
Key metric:
• Event
registrants
driven from your
Company Page
What to share
• eBooks, SlideShares, Infographics
and
• YouTube videos
• Blog posts
• Case studies
• Third-party industry ...
Let’s get visual
Keep your header image fresh
Best Practices
• Keep it short and sweet
• Pin your best content
• Visual is the new headline
• Follow the 4-1-1 rule
• Us...
LinkedIn Sponsored Content
Reach an audience beyond your LinkedIn Company Page
followers.
LinkedIn Direct Sponsored Content
Reach your target audience directly in the feed without publishing
on your Company Page....
Always be testing
Invest in your
Company Page
Checklist for compelling Company
Updates
• Add your point of view
• Include a CTA
• Keep it 150 characters or
less
• Ask t...
9 Examples of Exceptional Company
Pages
1. Lenovo
Build thought leadership by
featuring your employees
and giving an insid...
9 Examples of Exceptional Company
Pages
2. Capgemini
Feature engaging, branded
imagery that highlights an
interesting stat...
9 Examples of Exceptional Company
Pages
3. Petrobras
Speak your audience’s
language by targeting
messages by language
and ...
9 Examples of Exceptional Company
Pages
4. Adobe
Share helpful, third-party
content.
9 Examples of Exceptional Company
Pages
5. HubSpot
Share content that is
valuable to your audience
by answering their
ques...
9 Examples of Exceptional Company
Pages
6. Amazon
Accentuate
different
business entities
with Showcase
Pages.
9 Examples of Exceptional Company
Pages
7. Salesforce
To further convey your
message, make sure
the images and
thumbnails ...
9 Examples of Exceptional Company
Pages
8. Tesla
To further convey your
message, make sure the
images and thumbnails
poste...
9 Examples of Exceptional Company
Pages
9. Telstra
Attract top talent by
sharing remarkable
experiences from actual
employ...
Questions?
LinkedIn Company Pages 101
LinkedIn Company Pages 101
LinkedIn Company Pages 101
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LinkedIn Company Pages 101

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There are over 13 million Company Pages on LinkedIn. If yours isn’t set up and standing out, you’re missing opportunities to get your content in front of the audience that matters most to your business.

LinkedIn Company Pages 101 will help you learn:

• The basics of setting up a LinkedIn Company Page and publishing updates
• How to navigate your analytics dashboard
• What content gets the most engagement
• How our team built an engaged audience on our LinkedIn Marketing Solutions Showcase Page

Publicado en: Marketing
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LinkedIn Company Pages 101

  1. 1. Alex Rynne Content Marketing Manager, Marketing Solutions @amrynnie
  2. 2. Agenda • What is a LinkedIn Company Page • The basics of setting up a LinkedIn Company Page and publishing updates • How to navigate your analytics dashboard • What content gets the most engagement • How our team built an engaged audience on our LinkedIn Marketing Solutions Showcase Page • Examples of exceptional Company Pages
  3. 3. What is a Company Page? • Attract followers • Publish & share content • Promote your brand
  4. 4. What is a Showcase Page?
  5. 5. THE BASICS • How to create a Company Page • Your admin center • The anatomy of an update
  6. 6. Taking your page global • Target and tailor content • Add admins from regional offices • Display page’s name & description in over 20 languages
  7. 7. Build a strategy around your objectives • Brand Awareness • Thought Leadership • Lead Generation • Event Registration
  8. 8. Brand awareness Key metrics: • Page followers • Post clicks • Engagement • Comments
  9. 9. Thought leadership Key metrics: • Page followers • Post clicks • Engagement • Comments
  10. 10. Lead generation Key metric: • Inquiries and leads
  11. 11. Event registration Key metric: • Event registrants driven from your Company Page
  12. 12. What to share • eBooks, SlideShares, Infographics and • YouTube videos • Blog posts • Case studies • Third-party industry articles and reports • Helpful how-to content • Vivid visuals (Visual is the new headline!) • Serial, themed posts (For example, #MondayMotivation and #WednesdayWisdom
  13. 13. Let’s get visual
  14. 14. Keep your header image fresh
  15. 15. Best Practices • Keep it short and sweet • Pin your best content • Visual is the new headline • Follow the 4-1-1 rule • Use tracking links • Test everything • Organic is good, but paid is better
  16. 16. LinkedIn Sponsored Content Reach an audience beyond your LinkedIn Company Page followers.
  17. 17. LinkedIn Direct Sponsored Content Reach your target audience directly in the feed without publishing on your Company Page. Personalize Test Control
  18. 18. Always be testing
  19. 19. Invest in your Company Page
  20. 20. Checklist for compelling Company Updates • Add your point of view • Include a CTA • Keep it 150 characters or less • Ask thoughtful questions • Always include rich media • Aligning content to your followers’ needs and interests • Include short stats and quotes • Engage members through comments • Extend your reach by sponsoring your best content • Take an always-on approach • Plan in advance with a
  21. 21. 9 Examples of Exceptional Company Pages 1. Lenovo Build thought leadership by featuring your employees and giving an inside look into your company culture.
  22. 22. 9 Examples of Exceptional Company Pages 2. Capgemini Feature engaging, branded imagery that highlights an interesting stat or quote for optimal engagement.
  23. 23. 9 Examples of Exceptional Company Pages 3. Petrobras Speak your audience’s language by targeting messages by language and geography.
  24. 24. 9 Examples of Exceptional Company Pages 4. Adobe Share helpful, third-party content.
  25. 25. 9 Examples of Exceptional Company Pages 5. HubSpot Share content that is valuable to your audience by answering their questions or helping solve their problems.
  26. 26. 9 Examples of Exceptional Company Pages 6. Amazon Accentuate different business entities with Showcase Pages.
  27. 27. 9 Examples of Exceptional Company Pages 7. Salesforce To further convey your message, make sure the images and thumbnails posted with your updates are relevant to the content being shared.
  28. 28. 9 Examples of Exceptional Company Pages 8. Tesla To further convey your message, make sure the images and thumbnails posted with your updates are relevant to the content being shared.
  29. 29. 9 Examples of Exceptional Company Pages 9. Telstra Attract top talent by sharing remarkable experiences from actual employees
  30. 30. Questions?

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