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LinkedIn Organic + Paid Media Checklist

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Your content is only valuable if people know about it, which is why both your organic and paid media strategies need to work in tandem to maximize your reach.

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LinkedIn Organic + Paid Media Checklist

  1. 1. An active, organic social presence can help unlock your brand’s potential. Use this checklist create a winning strategy on LinkedIn. Want to learn more about building an organic presence to optimize paid investments? Read Our Organic + Paid Playbook 2x Your Checklist for a Strong, Organic Brand Presence on LinkedIn Optimize your LinkedIn Company Page with a cover image, description and links. Include a relevant visual and a link with each post. Create a simple content calendar in Excel Online (or wherever) and plan to post helpful content on a daily basis. ALL-STAR TIP: Repurpose content into easily consumable formats, like video and infographics. Ask 3-5 execs or subject matter experts within the company to share your posts regularly & craft their own content that you can amplify in return. ALL-STAR TIP: Track the impact of their inputs on your key success metrics, such as impressions and Click-Through Rate (CTR). Expand your reach with @mentions and #hashtags. ALL-STAR TIP: Keep an eye on trending storylines on the LinkedIn feed for ideas and opportunities. By 2019, video content will be the driving factor behind 85% of search traffic in the US.1 Company updates that include links earn up to 45% higher follower engagement. Content shared by employees has 2X the engagement of content shared by a company. 85% 45% Once you identify which organic posts received the highest engagement, invest in LinkedIn paid ads to promote them. 01 02 04 05 03 STEP STEP STEP STEP STEP 1.