Learn how to make your LinkedIn Page stand out and drive the growth of your business.

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Before We Get Started

2. Today’s Speakers
Brittany Shannon Ting Ba
Senior Product Marketing Manager
LinkedIn Marketing Solutions
Account Strategist
LinkedIn Marketing Solutions
Warren Quach
Principal Product Manager
LinkedIn Marketing Solutions

3. LinkedIn Pages:
Your Secret Weapon for Growing your
Business on LinkedIn

4. Introducing the New LinkedIn Pages
Your place in the world’s professional community

5. Companies with completed and active Pages are
more successful at achieving growth objectives
5x
lift in page views
11x
lift in clicks per follower
7x
the average impressions
per follower
2x
higher Content
Marketing Score

6. o Re-share employee posts
o Re-sharing company
mentions
Engage your peopleJoin the conversations
that matter most
o Mobile admin functionality
o Hashtag tracking
o Sharing richer media (video,
docs, PDFs)
Know and grow your audience
o Content insights & suggestions
o Refreshed audience & content
analytics
o Customized calls-to-action
LinkedIn Pages
Your place in the world’s professional community

7. Post and respond on the go
Join the conversations
that matter
Manage your Page and
post content through
the LinkedIn mobile app.

8. Join the conversations that
matter
Upload PowerPoint
presentations, PDFs, and more
— to keep audiences
engaged with relevant content
from your Page
or the Feed.
Showcase the content that sets your brand apart

9. Discover trending content with your target audience
See content and
topics your
followers/audiences
are engaging with,
across LinkedIn.
Refine insights by
job function,
industry, seniority,
and more.
Know & grow your audience

10. Understand who’s visiting your Page and what
content is driving the most engagement
Learn more about
metrics
At a glance, see
performance over
custom date ranges
Get to know your
followers, visitors with
demographic charts
Know & grow your audience

11. Guide visitor behaviors with a customizable call-to-action
Customize to say anything:
o See jobs
o Contact us
o Sign up
o Learn more
o Register
o Subscribe
Visit website
Know & grow your audience

12. Track and share the best mentions of your brand
Notifications when your
brand is mentioned.
Engage your people

13. o Re-share employee posts
o Re-sharing company
mentions
Engage your peopleJoin the conversations
that matter most
o Mobile admin functionality
o Hashtag tracking
o Sharing richer media (video,
docs, PDFs)
Know and grow your audience
o Content insights & suggestions
o Refreshed audience & content
analytics
o Customized calls-to-action
LinkedIn Pages
Your place in the world’s professional community

14. Know and grow
your audience
Join the conversations
that matter most
Engage
your people

15. Know and grow
your audience
Join the conversations
that matter most
Engage
your people

16. Ignite
Educational technology

20. Location Job function Company size SeniorityIndustry

21. Location Job function Company size SeniorityIndustry

22. Location Job function Company size SeniorityIndustry

23. Location Job function Company size SeniorityIndustry

24. Location Job function Company size SeniorityIndustry

25. Know and grow
your audience
Join the conversations
that matter most
Engage
your people

26. “Content marketing is
one of the hardest things
to do as a marketer.”
– Enterprise Tech Marketing Manager

27. Content
Suggestions

53. Know and grow
your audience
Join the conversations
that matter most
Engage
your people

54. Your employees
are your best
champions
hello

70. Employees have 10x the reach

77. Know and grow
your audience
Join the conversations
that matter most
Engage
your people

78. There is
a lot more
People Explorer
Advanced Analytics
Associated Hashtags
Mobile Admin Experience
Hootsuite & CrunchBase
Integration

79. Lnkd.in/PagesBP

80. Q&A