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LinkedIn Video Ad Gallery of Greatness

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Behold frame-worthy Linkedln video ad examples from brands like Pinterest, Amazon, GE and more. Learn tips and best practices to optimize your video ads.

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LinkedIn Video Ad Gallery of Greatness

  1. 1. LinkedIn Video Ad Gallery of Greatness
  2. 2. You might have heard that Linkedln just went all in on B2B video. This enables brands to use sight, sound, and motion to tell more compelling stories and drive deeper engagement in feeds. We’ve gathered a sampling of frame-worthy Linkedln video ads and now we’re hanging them on the walls of our pop art gallery for all to admire and learn from. LinkedIn Video Ad Gallery of Greatness 2
  3. 3. But first, a note on the methodology. Nothing incredibly scientific. We just gathered some of our favorite Linkedln video ads based on best practices we’ve established from early campaigns. LinkedIn Video Ad Gallery of Greatness 3 Ready for your private tour of the Linkedln video ad gallery?
  4. 4. TIP Show what you want your audience to see in the first 10 seconds of the video. Viewers attention drops after that point. WATCH HERE Pinterest for Business shows rather than tells. They show you how customers are using their product in this short 40 second video. LinkedIn Video Ad Gallery of Greatness 4
  5. 5. Think like a silent film director: a large portion of LinkedIn members will watch your ad with the sound off. Consider adding subtitles. WATCH HERE Amazon Web Services created a 30 second aspirational video, serving as the perfect brand awareness play. TIP LinkedIn Video Ad Gallery of Greatness 5
  6. 6. TIP Humanize your brand through humor or emotional appeals. WATCH HERE Silver Peak understands that audiences love to be entertained (and they love poking fun at 80s style). LinkedIn Video Ad Gallery of Greatness 6
  7. 7. Show the real faces behind the brand: showcase your talent or culture on camera. Using humor and emotion, GE dedicated an entire series to their employees’ passions and accomplishments. WATCH HERE WATCH HERE Get to know the people contributing to GE brand culture. LinkedIn Video Ad Gallery of Greatness TIP 7
  8. 8. TIP Leverage inside exec to take a stance on timely industry trend or explain a complex topic. WATCH HERE Hewlett Packard establishes itself as a data storage thought leader by leveraging leadership to address the latest trends and solutions. LinkedIn Video Ad Gallery of Greatness 8
  9. 9. TIP Capture and maintain your audience’s attention with visual storytelling. WATCH HERE AARP tells a story with a mix of illustration, overlaid text, photos and a live interview. LinkedIn Video Ad Gallery of Greatness 9
  10. 10. TIP Feature product demos or a behind-the-scenes first look. WATCH HERE Boeing gives an ultra-cool peek behind the curtain look at the production of their latest and greatest. LinkedIn Video Ad Gallery of Greatness 10
  11. 11. TIP Highlight customer testimonials and case studies. WATCH HERE Dell celebrates it’s customer with a quick snippet of a larger story, pulling out customer quotes to draw interest in reading the entire case study. LinkedIn Video Ad Gallery of Greatness 11
  12. 12. TIP Demonstrate core company values in action. WATCH HERE General Electric tells a powerful story that shows how they truly value their employees. LinkedIn Video Ad Gallery of Greatness 12
  13. 13. 10-second rule—Front load videos with essential information. Be a silent film director—Account for the “sound off” function with subtitles. Humanize your brand—Engage through humor and emotional appeals. Promote top talent and culture—Showcase the people that make your brand unique. Leverage leadership—Get their takes on key topics and trends. Use visual storytelling—Less copy is often more. Show and tell—Feature product demos and first looks. Demonstrate social proof—Highlight testimonials and case studies. Show core company values—Tell powerful stories. LinkedIn Video Ad Checklist To help you capture your next masterpiece. LinkedIn Video Ad Gallery of Greatness 13
  14. 14. Ready to put these tips into practice? Reach a professional audience by telling more compelling visual stories. Create a LinkedIn Video Ad LinkedIn Video Ad Gallery of Greatness 14
  15. 15. Ready to put these tips into practice? Reach a professional audience by telling more compelling visual stories. LinkedIn Video Ad Gallery of Greatness For the first time in the history of media, you can reach the world’s professionals all in one place. More than 560M people worldwide gather on Linkedln to stay connected and informed, advance their careers, and work smarter. Together they comprise the largest global community of business professionals. These are the decision­-makers, influencers, and the leaders of today and tomorrow—precisely the people you want to target. For more information, visit marketing.linkedin.com LinkedIn Video Ad Gallery of Greatness 15

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