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LinkedIn - Your B2B Partner of Choice

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B2B marketing can be very different from B2C. The buying process is more complex and requires expertise and targeted audiences. LinkedIn is uniquely positioned to help your agency succeed in the B2B marketing space.

Publicado en: Marketing
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LinkedIn - Your B2B Partner of Choice

  1. 1. T H E B 2 B PA RT N E R O F C H O I C E
  2. 2. The Case for LinkedIn: Your B2B Partner of Choice 1 B2C is fundamentally different from B2B 2 LinkedIn’s strengths are uniquely suited to B2B 3 LinkedIn makes it easy for agencies to succeed in B2B
  3. 3. Reasons B2B is Different From B2C 4
  4. 4. Let’s Compare Two Iconic Brands: Coca-Cola and IBM Selling soda and selling servers is fundamentally different CLOUD SERVERSSODA
  5. 5. SIMPLE COMPLEX The B2B Buying Process Is Much More Complex You buy Coca-Cola when you feel thirsty, you hire IBM after extensive research1
  6. 6. EXPERTISE To Manage Complexity, Buyers Look To Experts You buy Coca-Cola because you like the brand, you buy IBM because you trust the brand 2 ENTERTAINMENT
  7. 7. That Expertise Needs To Reach Targeted Audiences Anyone is qualified to buy a can of Coca-Cola, very few individuals can hire IBM 3 MASS REACH TARGETED REACH TARGETED BUYER
  8. 8. Targeted Audiences Are Valuable & In High Demand IBM’s audience is much smaller but has much greater purchasing power4 85,000,000 34,000$200,000 $20,000,000 Moms Chief Information Officers Purchasing Power Audience Size
  9. 9. The right data can help you manage B2B’s complexity
  10. 10. LinkedIn Offers The World’s Most Valuable B2B Data It’s a win-win: advertisers and members both benefit Industry Function Company Company Size Occupation Seniority Title Geo Connections Group Membership LIN K E D IN M E M B E R D ATA
  11. 11. Ways to Succeed Using LinkedIn’s Data Set 4
  12. 12. Buying Journey: Use Data To Identify Your Buyer Companies that build personas are 2.4X more likely to exceed revenue goals1
  13. 13. Expertise: Use Data To Understand Buyer’s Needs 7-10 pieces of content are consumed before the buying decision is made2 Offshore Drilling Climate Change Reserves Energy Efficieny Energy Conservation Renewable Energy Sustainable Energy Smart Metering Smart Grid Energy Audits Oil & Energy Engagement Clicks + Likes + Comments + Shares Information Technology and Services Computer Software Telecommunications Marketing & Advertising Financial Services Industry Senior Director Manager VP Entry Seniority
  14. 14. Reach: Use Data To Target The Right Buyers We reach two out of every three professional globally3 Professionals on LinkedIn 2.8M Decision Makers 940,000 Opinion Leaders 1.6M Mass Affluent 260,000 C-Level Executives 300,000 IT Decision Makers
  15. 15. Value: Use Data To Prove Ad Effectiveness Cost Per Lead for Sponsored Content is 28% less than Google AdWords 60% 26% 39% 26% 18% 27% 28% LinkedIn (A) DSP (B) Publisher (C) Publisher (D) Network (E) Publisher (F) Publisher Percentage Delivered to SMBs 4
  16. 16. No Other Partner Checks All The Right Boxes Our competitors can’t offer this to agencies Partner Professional Data Business Context Newsfeed Products LinkedIn ✓ ✓ ✓ Facebook ✓ Twitter ✓ NYTimes ✓ WSJ ✓ Dun & Bradstreet ?
  17. 17. Resting Our Case
  18. 18. The Case for LinkedIn: Your B2B Partner of Choice 1 B2C is fundamentally different from B2B 2 LinkedIn’s strengths are uniquely suited to B2B 3 LinkedIn makes it easy for agencies to succeed in B2B

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