It has become increasingly challenging for higher education marketers to convert prospects into enrolled students. In fact, nearly 60% of admission directors did not hit their 2015 enrollment goals.*
Yet, thanks to the widespread adoption of social media and advances in marketing technology, marketers have more tools than ever before to deliver relevant, targeted messages to the prospects who are most likely to be interested in enrolling.
Join our webinar as we present new research from LinkedIn revealing the keys to influencing prospective students with relevant content marketing. Register today, and you'll learn:
- Who the key influencers are in the higher education decision process
- What types of content prospects are most interested in at each stage of the decision journey
- Best practices for developing an effective always-on content marketing strategy with Sponsored Updates and InMail