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Live Webinar: LinkedIn Lead Accelerator Demo

In this demo you'll learn how to reach and engage more of the right people to drive more qualified leads and boost revenue.

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Live Webinar: LinkedIn Lead Accelerator Demo

  1. 1. Introducing: LinkedIn Lead Accelerator Sudeep Cherian Group Manager, Product Marketing LinkedIn @sudeepekcherian Pete Schott Product Marketing, Lead Accelerator LinkedIn @slapschott
  2. 2. 3 • Got a question? Submit it in the Q&A box • Join the conversation using #LeadAccelerator • Follow us: Twitter: @LinkedInMktg LinkedIn: marketing-solutions
  3. 3. Connect the world’s professionals to make them more productive and successful LinkedIn’s mission
  4. 4. LinkedIn is the business dashboard for the world’s professionals Over 400 million members in over 200 countries and territories. Stay Connected Stay Informed Get Hired
  5. 5. Source: LinkedIn data; MBA graduates 3MM+ IT Decision Makers 4.1MM+ C-level execs 6.8MM+ Opinion Leaders 10.7MM+
  6. 6. USA 118M+ EMEA 122M+ APAC 73M+ LATAM 53M+
  7. 7. Professional Publishing Platform Peers 1MM+ posts/wk in Groups 130k/wk Member Posts Thought Leaders 500+ Influencers News 2MM+ Publishers LinkedIn Pulse Brands 7MM+ Company Pages Company Updates 18MM+ Slideshares Elevate Education 270k+ Lynda videos Professional Publishing Platform
  8. 8. 9 So, what does it mean for you?
  9. 9. LinkedIn Marketing Solutions’ mission Be the most effective platform for marketers to engage with professionals
  10. 10. 10 Pieces of content are consumed before a purchasing decision is made Source: Zero Moment of Truth Study, Google 90% Before customers reach out directly Source: Forrester, “Accelerating Revenue in a Changed Economy” Influencing the buyer’s journey
  11. 11. Relevant content is the answer.
  12. 12. 41% of online ads reach the wrong audience* 60-70% Content goes unread** 5% Fill out a form*** *Defining Online Ad Success: How benchmarks are shifting as advertisers take aim,” Nielsen **Inciting a B-to-B Content Revolution,” Sirius Decisions ***B2B campaign form conversion rates range from 1-5%, Sirius Decisions Benchmark Survey. The challenge remains: Reach the right people and convert high quality prospects
  13. 13. Reach only the right people Deliver highly relevant content in the right channel Acquire new customers efficiently Imagine if the funnel worked like it should
  14. 14. Onsite Display Network Display Sponsored Updates Sponsored InMail Lead Accelerator Full-funnel analytics & reporting products that impact every stage of your funnel and get results The only full-funnel professional platform
  15. 15. Deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content LinkedIn Lead Accelerator Engage Engage the 80% of known prospects who don’t open your emails. Evaluate Evaluate the impact of your nurture programs. Convert Convert more of the 95% of anonymous web visitors who don’t provide an email address.
  16. 16. LinkedIn Lead Accelerator Marketing automation for display and social advertising
  17. 17. Identify the onsite behaviors that indicate high engagement or specific interests Define the most desirable business demographic segments Understand the audiences that have already taken specific actions on your site or converted Identify and target your highest-value audiences, both anonymous and known Step 1
  18. 18. Directly upload creative for each channel to reach target audiences across display and social Intelligently engage anonymous and known prospects beyond the inbox Lead Accelerator automatically optimizes delivery of messages to the right audiences at the right time Sequence relevant messaging across display and social adsStep 2
  19. 19. Nurture Everyone. Differently.
  20. 20. Nurture Everyone. Everywhere Online. LinkedIn Sponsored Updates Desktop and mobile Facebook Display Ads LinkedIn & SlideShare Display Global Ad Exchanges
  21. 21. Increase conversion rates with AutoFillStep 3 Improve quantity and quality of leads through access to LinkedIn’s professional data Instantly populate lead forms with accurate, LinkedIn professional data Make it easy to fill out forms on mobile with a single click
  22. 22. Optimize ad creative and nurture stream design through platform- supported A/B testing Step 4 Turn on and off creative or swap out creative based on real-time performance Adjust order of messages, targeting, and nurture streams based on audience interaction, engagement and other performance metrics
  23. 23. Track metrics including lift in visits, engagement, conversions by nurture path, and more Get clear insight into nurturing effort results via out-of-the-box, full-funnel reporting Use these results to inform how you build out new target segments and nurture streams Measure program impact at every stage of the buy process through built-in reporting Step 5
  24. 24. Ensure success with LaunchPad, hands-on guidance from dedicated B2B marketing experts EACH LAUNCHPAD INCLUDES BENEFITS Marketing strategy & planning Nurture stream development, ad modifications, and launch Post-launch optimization through the first month Learn best practices Learn best practices for campaign planning, creative messaging, and optimizing ROI across all segments Gain expertise Become confident in the mechanics of Lead Accelerator Drive results Turn insights and expertise into successful campaigns that will drive conversions and increase funnel velocity
  25. 25. Our customers tell our story better than us
  26. 26. “As soon as a prospect engages and shows interest in a particular program, they start receiving sequenced messaging that’s relevant to the specific program they’ve shown interest in. You can see the impact of this in the performance and you can see it in the quality of each lead.” Andrew Hickey, Director of Digital Marketing, eCornell • Conversion rates were 2x higher than traditional campaigns • Cost per lead was 3x lower than traditional retargeting • Revenue contribution 1,000%+ higher than traditional retargeting EDUCATION Generate leads
  27. 27. • Nurtured IT professionals, marketers, and other enterprise decision makers with display and social ads • Generated 640+ leads in just three months • Achieved a cost per lead well below target “Multi-channel nurturing makes sense – the sequencing and personalization of ads aligns well with the B2B sales cycle.” Micah Beals, Director, Digital Marketing, Workfront TECHNOLOGY Generate leads
  28. 28. Q&A Want to learn more? Visit 29
  29. 29. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.