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Northeastern Case Study: Testing and Scaling LinkedIn Campaigns

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Chris Aldrich, Marketing Manager at Northeastern University, talks about his ability to test and scale a sophisticated marketing strategy on LinkedIn's marketing platform.

Publicado en: Marketing
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Northeastern Case Study: Testing and Scaling LinkedIn Campaigns

  1. 1. Customer Success Story: Northeastern University Chris Aldrich Marketing Manager Northeastern University @aldy04 #inEDU16
  2. 2. • Northeastern’s Partnership with LinkedIn • Our Approach to Testing New Campaigns • Tips for Scaling Your Campaigns Today’s Agenda #inEDU16
  3. 3. Registered LinkedIn Users Considering Further Study Intend to Undertake Further Study within 18 months
  4. 4. Our Approach to Testing New Campaigns Identify Goals & KPIs Monitor Click Demographics #inEDU16
  5. 5. Identifying Goals & KPIs for LinkedIn #inEDU16
  6. 6. Utilizing Click Demographics as a Tool for Testing & Scaling #inEDU16
  7. 7. Scalability: Content is the Key Create Content Calendars Utilize Visual Templates #inEDU16
  8. 8. Scalability Tip: Content Calendars
  9. 9. Scalability Tip: Visual Templates #inEDU16
  10. 10. Tips for Testing & Scaling LinkedIn Marketing Campaigns Identify Your LinkedIn Goals & KPIs Dive in on Click Demographics Create a Content Calendar & Utilize Templates #inEDU16
  11. 11. #inEDU16

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