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Publish. Share Your Expertise. Drive Engagement.

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Publish. Share Your Expertise. Drive Engagement.

  1. 1. Maya Pope-Chappell Education Editor LinkedIn @mayaj Publish. Share Your Expertise. Drive Engagement. #inEDU16
  2. 2. Gain exposure for your thoughts and ideas Build Influence Share your expertise Get feedback and engagement #inEDU16
  3. 3. “When writing about pedagogy, I have found the LinkedIn platform to be the very best. My messages have squarely reached my target audience.” Bala Iyer Babson College Professor “I probably get more engagement with readers than I have for any other outlets, even the NYTs.” Marybeth Gasman U Penn Professor “We know current and prospective students, alumnae, parents, faculty and staff make use of LinkedIn, which is one reason I established a LinkedIn presence and share my views on education and careers.” Nancy Gray Hollins University President “I enjoy the challenge of thinking and writing on big topics in succinct ways without jargon” Geoffrey Garrett Wharton Dean What Academics Are Saying… #inEDU16
  4. 4. Get An Editor’s Attention • Timely topics • ‘Breaking views’ • Unique Insights and perspectives • Trends #inEDU16
  5. 5. #inEDU16
  6. 6. #inEDU16
  7. 7. #inEDU16
  8. 8. #inEDU16
  9. 9. #inEDU16
  10. 10. #inEDU16
  11. 11. #inEDU16
  12. 12. Ask Yourself.... • Why am I writing this now? • What knowledge, insight or expertise can I bring that no one else can? • Do I have an opinion? What evidence can I use to support this viewpoint? • Is there something everyone is talking about that I can incorporate? #inEDU16
  13. 13. Best Practices • Clear and clickable headline • Attribution • Compelling image • Rich media • Share • Write often #inEDU16
  14. 14. How To Get Started #inEDU16
  15. 15. How To Get Started #inEDU16
  16. 16. Help curate your follower’s world by sharing photos, articles, ideas and more. Share an Update #inEDU16
  17. 17. Connect your Twitter account to LinkedIn Share via Social Media Tweet @LinkedInPulse for possible promotion #inEDU16
  18. 18. For promotion consideration, use #EdInsights in the body of the post. *Members who post own the rights to any original content they publish Follow the Education Channel: https://www.linkedin.com/pulse/feed/channel/education Contact me: mpopechappell@linkedin.com #inEDU16
  19. 19. #inEDU16

Notas del editor

  • Gain exposure for your thoughts and ideas: Potential to reach a very wide, professional audience. You can also reach the right audience; expand the footprint of your university
    Audience: 450+ million professions; This includes alumni, university leaders, faculty and more
    Build and maintain networks (Build followers and an audience):
    Share your expertise: Share your message with key audiences, from higher professionals to alumni and more.
    Get feedback and engagement: Engage your network; great sounding board for thoughts and idea, as LI engagement is high

    As a college student or recent graduate, you’re probably working to build your experience... you’re likely networking and simply doing whatever you need to do to gain a foothold in the industry you want to work in. A great way to do this is by sharing your experiences and insights using long-form publishing on LinkedIn.

    Why should I write on LinkedIn?
    You’re able to reach a wide swath of professionals and get discovered. LinkedIn has more than 450 million members globally and 130 million here in the U.S. These include your professors, your peers, executives, entrepreneurs, potential employers, potential funders of that great startup idea you’ve got...and more.
    Users on LinkedIn are highly engaged, making it a great sounding board for ideas.
    You can also use writing on LinkedIn as a way to showcase what you know. By sharing your insights and perspectives, you’re able to demonstrate and apply what you’re learning or studying in school and hone your writing skills.
    In blogging on LinkedIn, you’re essentially building and shaping your professional brand online. Ask yourself: Who do you want to be online? What do you want to be known for? What ideas do you bring? What knowledge do you possess that you can share with the world? What conversations do you want to start or be apart of?

    45% of readers are Manager level and up

  • Timely Topics
    Wharton’s dean wrote about Brexit and the impact it would have on economies around the world.
    *Caveat: I’m showing you the number of views and engagement here so you can see the impact of these posts. Normally, only the author will be able to see views
    https://www.linkedin.com/pulse/brexit-aftershocks-creating-greater-uncertainty-geoffrey-garrett


  • Breaking Views
    Bill Boulding, the dean Duke University's Fuqua School of Business, wrote this shortly after North Carolina passed a bathroom law that many believed discriminated against people on their sexual orientation and gender identity. The post focuses on how companies and business leaders were fighting back.
    https://www.linkedin.com/pulse/business-can-right-wrong-north-carolinas-hb2-bill-boulding?trk=prof-post

    Dean Boulding also wrote about Brexit and how business schools should respond.
    https://www.linkedin.com/pulse/brexit-counter-fundamental-lesson-business-school-bill-boulding?trk=mp-reader-card
  • Breaking Views
    Bill Boulding, the dean Duke University's Fuqua School of Business, wrote this shortly after North Carolina passed a bathroom law that many believed discriminated against people on their sexual orientation and gender identity. The post focuses on how companies and business leaders were fighting back.
    https://www.linkedin.com/pulse/business-can-right-wrong-north-carolinas-hb2-bill-boulding?trk=prof-post

    Dean Boulding also wrote about Brexit and how business schools should respond.
    https://www.linkedin.com/pulse/brexit-counter-fundamental-lesson-business-school-bill-boulding?trk=mp-reader-card
  • Unique perspectives:
    Sally Blount, Kellogg School of Management’s dean, wrote this post using her experience as one of the only females leading a top business school to write about how women can differentiate themselves, espiecally in male-dominated fields.
    https://www.linkedin.com/pulse/how-women-can-break-through-male-dominated-fields-sally-blount?trk=mp-reader-card

    Other Kellogg School of Management professors are also publishing, too. We actually had a post earlier this week about the rise of artificial intelligence and machine learning in the business world: https://www.linkedin.com/pulse/how-humans-plus-machines-equal-amazing-advancements-brian-uzzi



  • Trends:
    The Dean of the Ross School of Business at the University of Michigan published his first post this week about why we need to stop demonizing business, which he says has become a “deeply troubling trend this election season.” Great example of taking a trend and writing about it.
    https://www.linkedin.com/pulse/its-time-stop-demonizing-business-scott-derue
  • Can also use LinkedIn to address issues in higher ed and/or what school is doing to rethink education
    Babson is a leader in entrepreneurial education...
    Bala Iyer, a professor and chair at Babson college co-wrote this post about how Babson and other schools should approach training students for the digital age. He’s also written about what the school is doing to build digital innovators and more
    https://www.linkedin.com/pulse/architecting-new-trajectory-entrepreneurial-leadership-bala-iyer?trk=mp-reader-card
  • Think of LinkedIn as a place to write op-eds=
    ASU President Michael Crow writes about expanding access to higher education, and argues that by “educating larger and increasingly diverse segments of our population at the highest levels, we expand our ability to succeed in an increasingly global knowledge economy.”
    https://www.linkedin.com/pulse/its-time-rethink-what-elite-should-mean-michael-crow?trk=mp-reader-card
  • Short form: used for sharing photos, articles, video etc...think of this as short-form sharing…just like long-form posts, this is shared with your network on LinkedIn...And the more connections you have, the larger potential reach your post can have.

    After publishing your first post, you’ll get a “Follow” button. This enables LinkedIn members who follow you to see your shares and published posts in their feed. To reach even more people outside of your network, be sure to add the #StudentVoices hashtag in the body of your post.

    Once you’ve published, your most recent posts will appear at the top of your LinkedIn profile. You’ll also have a hyperlink to your posts that you can share or even put on your resume for potential employers to see. To access that hyperlink, just click “See more” from your profile and copy the link.

  • *Members who post own the rights to any original content they publish

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