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7 Badass Tactics for SlideShare Content Domination

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We are all visual thinkers. 75 percent of the sensory neurons in our brains process visual information. As prospects and customers continue to be bombarded with information in the form of pure text such as whitepapers and blogs, it can be difficult to differentiate your content from the competition. Visual content can help and Slideshare is the perfect place to publish.

One of the top 150 sites on the web, Slideshare is not just a repository for your slide presentations. It’s a social channel where you can establish your brand as a thought leader and authority around topics and keywords. With 60 million visitors a month and 3 billion slide views a month (That’s 1140 Slides per second) if you are not publishing content here, you are simply missing opportunities.

The presentation below is from a session I recently did at Social Fresh West in San Diego. I pulled together seven essential tactics that successful Slideshare content publishers are using to turn their content marketing efforts up to eleven. Also included are some of the top businesses and brands using SlideShare effectively as part of their overall integrated marketing approach.

I chose the theme of Badass because it’s a style that’s understated yet instantly recognizable. Like a chopped Harley or the perfect pair of sunglasses, this style is simple, direct and functional. (Just like a good piece of content should be)

Visual language aids in decision making, is more persuasive, and makes a better, longer overall impression than simple text. Quite frankly, visual often kicks texts but in terms of overall views and virality across the social sphere. Who’s ready to get started?

7 Badass Tactics for SlideShare Content Domination

  1. 1. ©2013 LinkedIn Corporation. All Rights Reserved. Marketing Solutions 7 Badass Tactics for SlideShare Content Domination Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg @LinkedIn @SlideShare
  2. 2. The world’s largest professional network 1 As of Aug 1, 2013 2 As of June 27, 2013 238M+ Members Worldwide Growing at more than two members per second >3M 90% 1 2 Company Pages Fortune 100 companies use LinkedIn Talent Solutions to hire 1
  3. 3. ©2013 LinkedIn Corporation. All Rights Reserved. 1. 3
  4. 4. ©2013 LinkedIn Corporation. All Rights Reserved. 4
  5. 5. ©2013 LinkedIn Corporation. All Rights Reserved. 1. 5
  6. 6. ©2013 LinkedIn Corporation. All Rights Reserved. Once you go Visual…… We are all Visual Thinkers 6 75% of the Sensory Neurons in our Brains Process Visual Information
  7. 7. ©2013 LinkedIn Corporation. All Rights Reserved.
  8. 8. ©2013 LinkedIn Corporation. All Rights Reserved. Be the Authority on your Topic 8
  9. 9. ©2013 LinkedIn Corporation. All Rights Reserved. Meet the Experts 9
  10. 10. ©2013 LinkedIn Corporation. All Rights Reserved. The Visual is the New Headline 10
  11. 11. ©2013 LinkedIn Corporation. All Rights Reserved. 11 Desk.com Gets it
  12. 12. ©2013 LinkedIn Corporation. All Rights Reserved. The Infographic is not Dead. Claiming that Something is Dead, is. 12
  13. 13. ©2013 LinkedIn Corporation. All Rights Reserved. Focus on a Design & Tell a Story 13
  14. 14. ©2013 LinkedIn Corporation. All Rights Reserved. 14
  15. 15. ©2013 LinkedIn Corporation. All Rights Reserved. Rev up the SEO for each Presentation 15
  16. 16. ©2013 LinkedIn Corporation. All Rights Reserved. Hell Yes! - First Page Results 16
  17. 17. ©2013 LinkedIn Corporation. All Rights Reserved. SlideShare is also a Search Engine 17
  18. 18. ©2013 LinkedIn Corporation. All Rights Reserved. Integrate Your Presentations Across Multiple Channels 18 SlideShare Easily Embeds into Landing Pages, Blogs, and Renders Beautifully in Twitter.
  19. 19. ©2013 LinkedIn Corporation. All Rights Reserved. Repurpose, and then Repurpose Some More 19
  20. 20. ©2013 LinkedIn Corporation. All Rights Reserved. Washed Up? Who Says So? There’s Always Room for a New Audience. 20
  21. 21. ©2013 LinkedIn Corporation. All Rights Reserved. 21 Visual Kicks Text’s Ass 328,000 views! 17,000 views eBook Interactive Infographic
  22. 22. ©2013 LinkedIn Corporation. All Rights Reserved. Part of EVERY Content Campaign 22
  23. 23. ©2013 LinkedIn Corporation. All Rights Reserved. 23
  24. 24. ©2013 LinkedIn Corporation. All Rights Reserved. Ready, Aim, Target - A Frictionless Content Experience 24
  25. 25. ©2013 LinkedIn Corporation. All Rights Reserved. SlideShare for Lead Generation 25
  26. 26. ©2013 LinkedIn Corporation. All Rights Reserved. From Social Direct to Your Pipeline • $4620 • 7440 Successes • $ per Success < $1.00 • 4482 New Names • $ per New Name $1.00
  27. 27. ©2013 LinkedIn Corporation. All Rights Reserved. Slideshare Turns Your Content up to Eleven
  28. 28. ©2013 LinkedIn Corporation. All Rights Reserved. Bonus Lightning Round 28
  29. 29. ©2013 LinkedIn Corporation. All Rights Reserved. You May Ask Yourself, Why Didn’t I Think of That? 29
  30. 30. ©2013 LinkedIn Corporation. All Rights Reserved. 30 Promoting Your Event? Check…..
  31. 31. ©2013 LinkedIn Corporation. All Rights Reserved. A Coupon Code Inside Your Slidedeck? I’ll Take It! 31
  32. 32. ©2013 LinkedIn Corporation. All Rights Reserved. A Visual Journey of FAQs? Genius. 32
  33. 33. ©2013 LinkedIn Corporation. All Rights Reserved. Clickable Links Inside your SlideShare Deck, Boom! 33
  34. 34. ©2013 LinkedIn Corporation. All Rights Reserved. Rock Out with Your SlideShare Out. 34 I Love You All. Goodnight!

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