This document provides statistics and insights about technology customers and decision makers on LinkedIn. It finds that there are over 13 million technology professionals on LinkedIn globally from a wide range of industries and company sizes. These professionals are actively seeking content on topics like cloud computing, employee engagement, social media marketing, and business intelligence to inform their decisions. The document recommends that marketers can effectively engage and strengthen their strategies by providing valuable content to technology customers on LinkedIn, where they are already actively researching and connecting with peers.

1. THE LINK TO YOUR
TECH CUSTOMER:
By the Numbers
Job
function Company
size
Seniority
Location
Industry
8
We crunched the numbers to share some
perspective on who the tech buyer is on
LinkedIn, what they’re doing on the platform,
and how you can utilize this info to get the
right content in front of the right people.
Here’s what we found!
And since technology purchase decisions are now happening
across a broad range of industries, there are hundreds of
thousands of active tech decision makers engaging
professionally on LinkedIn, in a variety of verticals…
What does this mean for you as a tech marketer?
For the first time, you can actively engage with the
right individuals at the right time with the right type of
content, easily and efficiently targeting tech buyers by:
These members are actively seeking thoughtful, quality
content, delivered when they need it. And beyond just tech
research, tech decision makers are also engaged with content
concerning personal and professional development.
1
IDG, “Enterprise Role and Influence of the Technology Decision-Maker Study,” 2014 | 2
Reaching Senior ITDSMs | 3
Content Marketing Institute and Marketing Profs, “B2B Content Marketing:
2015 Benchmarks, Budgets and Trends – North America,” 2015 | Any sources not otherwise cited are from internal LinkedIn data, May 2015
These tech
professionals
are diverse
and come from
companies of
all sizes.3
As the number of individuals involved in the tech buying
process continues to expand and diversify (it’s up to
17 at the moment!), understanding and reaching
tech decision makers has become a moving target.1
The most important questions have become:
How do you reach them? Where are they looking
for information? And what content are they reading?
You have the ability to access and engage with a vast
assemblage of technology-minded professionals on
LinkedIn — 13+ million globally, in fact!2
13+
MILLION
MEMBERS
GLOBALLY
49%
OF SENIOR
IT DECISION MAKERS
are reached monthly
by LinkedIn in the U.S.2
8+
MILLION MEMBERS
are in information
technology/engineering.2
32%
are in small
companies with
10—99 employees
23%
are in companies
with 100—999
employees
22%
are in large
companies with
1,000+ employees
3.8M technology — software
3.1M professional services
1.6M government/education/non-profit
1.4M media and entertainment
1.2M retail and consumer products
1M manufacturing/industrial
930K healthcare
624K aero/auto/transportation
620K technology — hardware
596K telecommunications
73K+
The Project Manager
Network — #1 group for
project managers
64K+
Chief Information
Technology (CIO) Network —
the group for CIOs
58K
Harvard
Business Review
53K+
Cloud
Computing
47K+
Information Security
Community
47K+
Telecoms Professionals:
IoT, LTE, M2M, OTT
47K+
Technology Market
Analysis Group
…and throughout this entire LinkedIn journey,
these tech decision makers are consuming content.
There are over 8M members engaged with LinkedIn Pulse
technology content topics and this number is growing rapidly!
MILLION
Cloud
computing
Employee
engagement
Social media
marketing
Business
intelligence
What important categories top the list?
LinkedIn provides a space for your content to be
shared among your targeted industries and
customers. You can effectively strengthen your
current strategy with valuable insight and
connections by meeting your tech customers right
where they are in their journey in a hyper-targeted,
more accurate, meaningful way.
Find out more about LinkedIn’s capabilities for helping you
engage a broad range of tech buyers and decision makers.
Visit https://lnkd.in/TechByNumbers
???
596K
620K
624K
930K
1M
1.2M
1.4M
1.6M
3.1M
3.8M
CIO/CTO
CEO/
executive director
Founder/
partner
C-LEVEL TITLES
545K
459K
453K
TECH-BUYING
BUSINESS AREAS
IT
generalist
Consultant
Software
developer
FUNCTION TITLES
3M
1.2M
620K
1MTechnology
administator/
engineer
Business
analyst
Marketing
specialist 518K
491K
312K
Technology
manager
989K
Manufacturing/
mechanical
engineer
It’s a fact that technology decision makers actively look to LinkedIn
both to connect with fellow professionals and to provide them
with research and data in order to inform purchases. These
individuals engage on LinkedIn in a number of different ways,
including a wide variety of professional groups that host
thoughtful, dynamic conversations among peers and companies:
Tech decisions are also being influenced by professionals
at every level of the organization. You can find tech decision
makers throughout the far-reaching LinkedIn landscape: