Se está descargando tu SlideShare. ×

The Student Journey on LinkedIn Pt. II

•

04 de oct de 2016

• •

Anuncio

Anuncio

Anuncio

Anuncio

Anuncio

Anuncio

Anuncio

Anuncio

Anuncio

Anuncio

Anuncio

Anuncio

Rob Humphrey
Enterprise Account Executive
LinkedIn Marketing Solutions
@linkedinrob
#inEDU16
The Student Journey Part II

HUNT LIBRARY NC STATE UNIVERSITY
LINKEDIN HAS 50 MILLION STUDENTS AND
RECENT GRADS
#inEDU16

WHERE PARENTS AND STUDENTS CAN
COEXIST #inEDU16

DREAM BIG
JEREMY JONES
SNOWBOARDER

GET PAID
#inEDU16

WHO ARE
STUDENTS?

@LINKEDINROB
39% BETWEEN AGE
OF 18-24
20.5 MILLION STUDENTS
ENROLLED IN USA
3.5 MILLION STUDENTS WORKING ON
DEGREE ONLINE#...

27
ONLINE24
CAMPUS
AVG AGE UNDERGRAD
33
ONLINE32
CAMPUS
AVG AGE GRAD
STUDENT
AVERAGE AGE OF US
STUDENTS

`
RUSS KETTLE
MUSICIAN + MBA STUDENT
.
MBA in Music Business
program, a partnership
between SNHU and Berklee
Online
#inEDU...

JASON MILLER
LINKEDIN CONTENT ROCKSTAR
Jason would not be in his role
today If he had not taken
certificate courses in mar...

ALUMNI
STUDENT
HAT ARE STUDENTS DOING ON LINKEDIN

Students are subscribing…

#inEDU16 homework: follow 3 channels
/pulse/discover
HOMEWORK

KAYLA CHARISE AJAY
Extra credit: Follow 3 students
#inEDU16

#STUDENTVOICES
#inEDU16

CHARISE ROBERTS UNC CHAPEL HILL 17’

Students are the new influencers
#inEDU16

#inEDU16 homework: publish a post
HOMEWORK

Step 1
CLICK HERE

Step 2
WRITE SOMETHING

Step 3: Add visuals
EYE CANDY
#inEDU16

Extra credit…
VIDEOSUPER WIDE

NEED INSPIRATION? #100GATES
#inEDU16

Write about things you observe or that interest you…

FOLLOW
SCHOOLS
TOPICSCONTENT
SEARCH
BOOKMARKS
#inEDU16

New Student App

READIN
G
PEOPLE COMPA
NY #inEDU16

Alumni connections are the best path to a job*
#inEDU16

#inEDU16 homework: download student app
HOMEWORK
#inEDU16

The Student Journey on LinkedIn Pt. II

The Student Journey on LinkedIn Pt. II

The Student Journey on LinkedIn Pt. II

The Student Journey on LinkedIn Pt. II

The Student Journey on LinkedIn Pt. II

The Student Journey on LinkedIn Pt. II

The Student Journey on LinkedIn Pt. II

Siguientes SlideShares

Próximo SlideShare

Diversity Strategies That Actually Work -- Breakout Session at Talent Connect...

Diversity Strategies That Actually Work -- Breakout Session at Talent Connect...

Cargando en…3

×

Eche un vistazo a continuación

Social media in recruiting

LinkedIn Employee Activation Playbook

It's all about relationships #inZurich

LinkedIn D-A-CH

Recruiting Millennials in Government [Webcast]

LinkedIn Talent Solutions

HOW TO MAKE FRIENDS AND GET LINKS

Linkedin talent connect oct 2015 how small teams can make a big impact

Angela Bertolini

2013 Orange Paper - 6 Insights

Social Media. New Opportunities for Women.

LinkedIn Europe

The Student Journey on LinkedIn Pt. II

04 de oct de 2016

• •

Descargar para leer sin conexión

Rob Humphrey, Enterprise Account Executive from LinkedIn, explores what students are doing on LinkedIn, why you should care, and how this can inform your own personal branding strategy. See unique insights about how to influence key stakeholders on social platforms, nurture valuable relationships, and position yourself as savvy, social leaders.

Rob Humphrey, Enterprise Account Executive from LinkedIn, explores what students are doing on LinkedIn, why you should care, and how this can inform your own personal branding strategy. See unique insights about how to influence key stakeholders on social platforms, nurture valuable relationships, and position yourself as savvy, social leaders.

Más Contenido Relacionado

Social media in recruiting

LinkedIn Employee Activation Playbook

It's all about relationships #inZurich

LinkedIn D-A-CH

Recruiting Millennials in Government [Webcast]

LinkedIn Talent Solutions

HOW TO MAKE FRIENDS AND GET LINKS

Linkedin talent connect oct 2015 how small teams can make a big impact

Angela Bertolini

2013 Orange Paper - 6 Insights

Social Media. New Opportunities for Women.

LinkedIn Europe

Connecting Learning to the Right Systems Webinar

Mozcon 2016 - Building Links in 2016

What’s Your Social Media Backup Plan?

Why social? The business case for social media

Bill Sheridan, CAE

Dublin LinkedIn Day

LinkedIn Europe

4 Keys to Connecting with Today's Prospective Students

LinkedIn Europe

Sarah Hall - #FuturePRoofing public relations

Driving Change: How to Create a More Equitable and Inclusive Workplace.

LinkedIn Talent Solutions

The Social Business: What's in it for me? en

Understanding the Millennials Audience in India - FinanceConnect 2015

#FuturePRoof at the Public Sector Communications Academy 2016

The Uses and Misuses of Social Media in your Job Search

Jennifer Atienzo-Fisher

Social media in recruiting

29 diapositivas

LinkedIn Employee Activation Playbook

21 diapositivas

It's all about relationships #inZurich

LinkedIn D-A-CH

31 diapositivas

Recruiting Millennials in Government [Webcast]

LinkedIn Talent Solutions

11 diapositivas

HOW TO MAKE FRIENDS AND GET LINKS

30 diapositivas

Linkedin talent connect oct 2015 how small teams can make a big impact

Angela Bertolini

27 diapositivas

The Next Chapter- Open Sourcing Finance: How FinTech Firms are Building a Val...

The Relevance Imperative

Making the Connected School a Reality

Welcome to FinanceConnect ‘15

Linkedin API Possibilities Workshop - FinanceConnect:13

The Case for B2B Marketing on LinkedIn

Driving Enrollment Quality with Multi-Channel Marketing

Safety & Scale for Social Selling

Understanding the Metrics that Drive Real Business Impact

Northeastern Case Study: Testing and Scaling LinkedIn Campaigns

The State of the Play: The World FinTech Report Key Findings

Insights from the Cutting Edge of Digital - Stephen DiMarco and George Pappachen

LinkedIn Ads Platform Master Class

Prospect Nurturing Workshop

Connecting to the Student Journey with LinkedIn - Rob Humphrey

Prospect Nurturing

Content Marketing Workshop - FinanceConnect:13

Webcast: How to Maximize ROI from your LinkedIn Ads

The Next Chapter- Open Sourcing Finance: How FinTech Firms are Building a Val...

78 diapositivas

The Relevance Imperative

45 diapositivas

Making the Connected School a Reality

47 diapositivas

Welcome to FinanceConnect ‘15

23 diapositivas

Linkedin API Possibilities Workshop - FinanceConnect:13

25 diapositivas

The Case for B2B Marketing on LinkedIn

Better LinkedIn Campaign Planning - Return to Growth 2021

5 New Customer Engagement Strategies to Activate on LinkedIn

Get Started With Audiences on LinkedIn

COVID Marketing Impact & How Marketers Are Responding

Sample These LinkedIn Content Marketing Stats

How to Achieve Maximum Sales Efficiency (Infographic)

Get Closer to the Buying Committee

A Brief History of LinkedIn Sales Navigator

A Brief History of LinkedIn Sales Navigator

A Brief History of Advertising on LinkedIn

LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn

How to Spark Meaningful Conversations and Measure Success

Mastering LinkedIn’s Targeting Capabilities

Maximize Your Messaging with LinkedIn

The Benefits of Objective-Based Advertising for Higher Ed

Aetna & LinkedIn Case Study

Mastering Lead Gen Forms for Higher Education

Say Hello to Objective-Based Advertising

Five Steps for Supercharging Your Economic Development Marketing in 2019

Five Steps for Supercharging Your Economic Development Marketing in 2019

Better LinkedIn Campaign Planning - Return to Growth 2021

38 diapositivas

5 New Customer Engagement Strategies to Activate on LinkedIn

Get Started With Audiences on LinkedIn

COVID Marketing Impact & How Marketers Are Responding

Sample These LinkedIn Content Marketing Stats

How to Achieve Maximum Sales Efficiency (Infographic)

Weekly Media Update_24_01_2023.pdf

AI GRAPHIC KREATOR.pdf

Connect with South Asian audiences in Canada

LAT Multilingual - Translation & Marketing Inc.

Advertizing Planning & Strategy.pptx

$4M Webinar Training PPT.pptx

U-POWER Corporate presentation

Valentina Ottini

Airport-Lounges.ppt

suyogkulkarni39

Sales Responsibilities .pptx

Pethardware.com - product catalog 2023

JosefPethardware

Digital marketing1.docx

WebTechEnchanters

07 Advertising Industry.pptx

KisankumarSahoo

ThinkNow Culture Report 2022

Outsource Field Marketing Agency in Mumbai - Scale

Top Social Media Marketing Trends to Follow in 2023

GLOBAL PRODUCT STRATEGIES (1).pptx

Diksha Vashisht

Basic Concepts of Marketing

KamalKishorPandey1

Three Trends That Made 2022

selver 24-13.02_compressed.pdf

RecepTURKOGLUPhD

Marketing module_1.pdf

Weekly Media Update_24_01_2023.pdf

AI GRAPHIC KREATOR.pdf

Connect with South Asian audiences in Canada

LAT Multilingual - Translation & Marketing Inc.

Advertizing Planning & Strategy.pptx

24 diapositivas

$4M Webinar Training PPT.pptx

58 diapositivas

U-POWER Corporate presentation

Valentina Ottini

16 diapositivas

The Student Journey on LinkedIn Pt. II

1. Rob Humphrey Enterprise Account Executive LinkedIn Marketing Solutions @linkedinrob #inEDU16 The Student Journey Part II
2. HUNT LIBRARY NC STATE UNIVERSITY LINKEDIN HAS 50 MILLION STUDENTS AND RECENT GRADS #inEDU16
3. WHERE PARENTS AND STUDENTS CAN COEXIST #inEDU16
4. DREAM BIG JEREMY JONES SNOWBOARDER
5. FRANK THE TANK
6. GET PAID #inEDU16
7. WHO ARE STUDENTS?
8. @LINKEDINROB 39% BETWEEN AGE OF 18-24 20.5 MILLION STUDENTS ENROLLED IN USA 3.5 MILLION STUDENTS WORKING ON DEGREE ONLINE#inEDU16
9. 27 ONLINE24 CAMPUS AVG AGE UNDERGRAD 33 ONLINE32 CAMPUS AVG AGE GRAD STUDENT AVERAGE AGE OF US STUDENTS
10. ` RUSS KETTLE MUSICIAN + MBA STUDENT . MBA in Music Business program, a partnership between SNHU and Berklee Online #inEDU16
11. JASON MILLER LINKEDIN CONTENT ROCKSTAR Jason would not be in his role today If he had not taken certificate courses in marketing at UC Berkley Extension. He is now an instructor. #inEDU16
12. ALUMNI STUDENT HAT ARE STUDENTS DOING ON LINKEDIN
13. Students are subscribing…
14. #inEDU16 homework: follow 3 channels /pulse/discover HOMEWORK
15. KAYLA CHARISE AJAY Extra credit: Follow 3 students #inEDU16
16. #STUDENTVOICES #inEDU16
17. JASON MILLER
18. CHARISE ROBERTS UNC CHAPEL HILL 17’
19. Students are the new influencers #inEDU16
20. #inEDU16 homework: publish a post HOMEWORK
21. Step 1 CLICK HERE
22. Step 2 WRITE SOMETHING
23. Step 3: Add visuals EYE CANDY #inEDU16
24. Extra credit… VIDEOSUPER WIDE
25. NEED INSPIRATION? #100GATES #inEDU16
26. Write about things you observe or that interest you…
27. #inEDU16
28. FOLLOW SCHOOLS TOPICSCONTENT SEARCH BOOKMARKS #inEDU16
29. New Student App
30. 1 32 #inEDU16
31. READIN G PEOPLE COMPA NY #inEDU16
32. Alumni connections are the best path to a job* #inEDU16
33. #inEDU16 homework: download student app HOMEWORK #inEDU16

Notas del editor

Students are the fastest growing audience on LinkedIn
And one of the most engaged
But mostly get shit done
Russ Kettle has been a successful musician for years.
And he is one of 3.5 M Online students after a degree
But like most bands they dissolved over business disagreements
Russ wanted to learn in more convenient and dynamic way
This led him to enroll SNHU’s MBA in Music Business program. All Online.
I was talking education with Jason Miller earlier this week
He made it clear the Digital Marketing certificate course he had taken in the past were the reason he was in his position today.
Jason Miller is is an author, rock n roll photographer
PAUSE
He is also LinkedIn’s #1 expert on social media and content marketing
After working in the music and entertainment world, Jason went back to school taking on certificate courses at the UC Berkeley Extension.
He now teaches the very course that transformed his career
Anyone subscribing to a Apple Music?
Spotify?
Anyone have a Netflix account?
So does my family. All five of us share it.

My daughter was on top of the family data usage graph this month.
And every other month this year.
A record 10GBs of data.

She is a subscriber. Like her brothers.
Like me, and like you.
On LinkedIn, students are subscribing
To channels Like Technology or Careers
Or my favorite, Student Voices which has amazing content from the exact audience, an audience soon to be in market for the various edu programs y’all represent.
Students are also subscribing to people, companies, and schools
All of this informs and conditions there personalized news feed.
Here is homework assignment #1
Follow 3 channels
For extra credit
Follow three students
Charise represents the traditional undergraduate student on LinkedIn
Highly motivated
Working hard, dreaming big and getting shit sone
A likely candidate for future education
Along the journey you need to get on her short list
Here it is. Your homework.
Your all in marketing.
Your all on LinkedIn. So you are a publisher.

We're updating our tagging and distribution system to improve relevancy of posts on LinkedIn. You can now add hashtags to your article before you publish a post. Including hashtags helps surface your post to members who would be interested in your content.
SHOWCASE WHAT YOU KNOW
SHARE YOUR INSIGHTS
Christa from Pearson and anyone who takes hi res images will be excited to know Cover images are now full-width and ideal for high-resolution images
This means a more impactful visual introduction to your article.
We're bringing you more multimedia options in more places.
Now you can add multimedia elements anywhere in your article, such as images, videos, podcasts, slides, tweets, and others
Mobile grew 3x faster than overall member activity in the first half of the year
Mobile now represents 57% of all traffic to LinkedIn
No group if more focused on mobile than students and recent
LinkedIn’s mobile transformation is fully underway
In fact, Mobile usage of LinkedIn has grown 3x faster than overall member activity
It now represents 57% of all traffic to LinkedIn.

CONTENT SEARCH

Previously, it was rather difficult to look for articles or updates that members posted on specific topics — such as livestreaming, business, cloud computing, or virtual reality — it sometimes required going to an individual’s profile to view the content.
We have updated our search tool across iOS and Android apps to now include content-based results
Members can search by keywords, such as “driverless cars” or “careers in art” or “executive education”
Included in the results page will not only be things like “jobs requiring the skills of augmented reality” or “people with the skills,” but also posts written specifically about the topic.
At LinkedIn our product teams are on a mission to transform LinkedIn search
Making it more useful, fast and fun so you will be more effective in your career.
Another win for members is the ability to search based on hashtag
So if you post a status update today from your device use the hashtag #InEdu16
The app serves up work-related content and videos, for example, articles about interviewing or negotiating a salary.
It also features a small number of career-related sponsored posts by JP Morgan in an “Extra Credit” tab
READING CARD: Hand-picked Articles Custom content and stories chosen by other students to empower and prepare you.
ALUMNI CONNECT CARD: A rotating cast of recent alumni with majors similar to yours. View their path and reach out for advice!
CMPANY CARDS: Ongoing suggestions for companies to watch that regularly hire students with your major and from your school.
READING CARD: Hand-picked Articles Custom content and stories chosen by other students to empower and prepare you.
ALUMNI CONNECT CARD: A rotating cast of recent alumni with majors similar to yours. View their path and reach out for advice!
COMPANY CARDS: Ongoing suggestions for companies to watch that regularly hire students with your major and from your school.
The app serves up work-related content and videos, for example, articles about interviewing or negotiating a salary. It also features a small number of career-related sponsored posts by JP Morgan in an “Extra Credit” tab, which prompts students to fill out a more detailed profile.