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The Student Journey on LinkedIn Pt. II

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The Student Journey on LinkedIn Pt. II

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Rob Humphrey, Enterprise Account Executive from LinkedIn, explores what students are doing on LinkedIn, why you should care, and how this can inform your own personal branding strategy. See unique insights about how to influence key stakeholders on social platforms, nurture valuable relationships, and position yourself as savvy, social leaders.

Rob Humphrey, Enterprise Account Executive from LinkedIn, explores what students are doing on LinkedIn, why you should care, and how this can inform your own personal branding strategy. See unique insights about how to influence key stakeholders on social platforms, nurture valuable relationships, and position yourself as savvy, social leaders.

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The Student Journey on LinkedIn Pt. II

  1. 1. Rob Humphrey Enterprise Account Executive LinkedIn Marketing Solutions @linkedinrob #inEDU16 The Student Journey Part II
  2. 2. HUNT LIBRARY NC STATE UNIVERSITY LINKEDIN HAS 50 MILLION STUDENTS AND RECENT GRADS #inEDU16
  3. 3. WHERE PARENTS AND STUDENTS CAN COEXIST #inEDU16
  4. 4. DREAM BIG JEREMY JONES SNOWBOARDER
  5. 5. FRANK THE TANK
  6. 6. GET PAID #inEDU16
  7. 7. WHO ARE STUDENTS?
  8. 8. @LINKEDINROB 39% BETWEEN AGE OF 18-24 20.5 MILLION STUDENTS ENROLLED IN USA 3.5 MILLION STUDENTS WORKING ON DEGREE ONLINE#inEDU16
  9. 9. 27 ONLINE24 CAMPUS AVG AGE UNDERGRAD 33 ONLINE32 CAMPUS AVG AGE GRAD STUDENT AVERAGE AGE OF US STUDENTS
  10. 10. ` RUSS KETTLE MUSICIAN + MBA STUDENT . MBA in Music Business program, a partnership between SNHU and Berklee Online #inEDU16
  11. 11. JASON MILLER LINKEDIN CONTENT ROCKSTAR Jason would not be in his role today If he had not taken certificate courses in marketing at UC Berkley Extension. He is now an instructor. #inEDU16
  12. 12. ALUMNI STUDENT HAT ARE STUDENTS DOING ON LINKEDIN
  13. 13. Students are subscribing…
  14. 14. #inEDU16 homework: follow 3 channels /pulse/discover HOMEWORK
  15. 15. KAYLA CHARISE AJAY Extra credit: Follow 3 students #inEDU16
  16. 16. #STUDENTVOICES #inEDU16
  17. 17. JASON MILLER
  18. 18. CHARISE ROBERTS UNC CHAPEL HILL 17’
  19. 19. Students are the new influencers #inEDU16
  20. 20. #inEDU16 homework: publish a post HOMEWORK
  21. 21. Step 1 CLICK HERE
  22. 22. Step 2 WRITE SOMETHING
  23. 23. Step 3: Add visuals EYE CANDY #inEDU16
  24. 24. Extra credit… VIDEOSUPER WIDE
  25. 25. NEED INSPIRATION? #100GATES #inEDU16
  26. 26. Write about things you observe or that interest you…
  27. 27. #inEDU16
  28. 28. FOLLOW SCHOOLS TOPICSCONTENT SEARCH BOOKMARKS #inEDU16
  29. 29. New Student App
  30. 30. 1 32 #inEDU16
  31. 31. READIN G PEOPLE COMPA NY #inEDU16
  32. 32. Alumni connections are the best path to a job* #inEDU16
  33. 33. #inEDU16 homework: download student app HOMEWORK #inEDU16

Notas del editor

  • Students are the fastest growing audience on LinkedIn
    And one of the most engaged
  • But mostly get shit done
  • Russ Kettle has been a successful musician for years.
    And he is one of 3.5 M Online students after a degree
    But like most bands they dissolved over business disagreements
    Russ wanted to learn in more convenient and dynamic way
    This led him to enroll SNHU’s MBA in Music Business program. All Online.
  • I was talking education with Jason Miller earlier this week
    He made it clear the Digital Marketing certificate course he had taken in the past were the reason he was in his position today.
    Jason Miller is is an author, rock n roll photographer
    PAUSE
    He is also LinkedIn’s #1 expert on social media and content marketing
    After working in the music and entertainment world, Jason went back to school taking on certificate courses at the UC Berkeley Extension.
    He now teaches the very course that transformed his career

  • Anyone subscribing to a Apple Music?
    Spotify?
    Anyone have a Netflix account?
    So does my family. All five of us share it.

    My daughter was on top of the family data usage graph this month.
    And every other month this year.
    A record 10GBs of data.

    She is a subscriber. Like her brothers.
    Like me, and like you.


  • On LinkedIn, students are subscribing
    To channels Like Technology or Careers
    Or my favorite, Student Voices which has amazing content from the exact audience, an audience soon to be in market for the various edu programs y’all represent.
    Students are also subscribing to people, companies, and schools
    All of this informs and conditions there personalized news feed.
  • Here is homework assignment #1
    Follow 3 channels
  • For extra credit
    Follow three students
  • Charise represents the traditional undergraduate student on LinkedIn
    Highly motivated
    Working hard, dreaming big and getting shit sone
    A likely candidate for future education
    Along the journey you need to get on her short list
  • Here it is. Your homework.
    Your all in marketing.
    Your all on LinkedIn. So you are a publisher.

    We're updating our tagging and distribution system to improve relevancy of posts on LinkedIn. You can now add hashtags to your article before you publish a post. Including hashtags helps surface your post to members who would be interested in your content. 
    SHOWCASE WHAT YOU KNOW
    SHARE YOUR INSIGHTS





  • Christa from Pearson and anyone who takes hi res images will be excited to know Cover images are now full-width and ideal for high-resolution images
    This means a more impactful visual introduction to your article.
    We're bringing you more multimedia options in more places.
    Now you can add multimedia elements anywhere in your article, such as images, videos, podcasts, slides, tweets, and others 

  • Mobile grew 3x faster than overall member activity in the first half of the year
    Mobile now represents 57% of all traffic to LinkedIn
    No group if more focused on mobile than students and recent
  • LinkedIn’s mobile transformation is fully underway
    In fact, Mobile usage of LinkedIn has grown 3x faster than overall member activity
    It now represents 57% of all traffic to LinkedIn.






    CONTENT SEARCH

    Previously, it was rather difficult to look for articles or updates that members posted on specific topics — such as livestreaming, business, cloud computing, or virtual reality — it sometimes required going to an individual’s profile to view the content.
    We have updated our search tool across iOS and Android apps to now include content-based results
    Members can search by keywords, such as “driverless cars” or “careers in art” or “executive education”
    Included in the results page will not only be things like “jobs requiring the skills of augmented reality” or “people with the skills,” but also posts written specifically about the topic.
    At LinkedIn our product teams are on a mission to transform LinkedIn search
    Making it more useful, fast and fun so you will be more effective in your career.
    Another win for members is the ability to search based on hashtag
    So if you post a status update today from your device use the hashtag #InEdu16
  • The app serves up work-related content and videos, for example, articles about interviewing or negotiating a salary.
    It also features a small number of career-related sponsored posts by JP Morgan in an “Extra Credit” tab
  • READING CARD: Hand-picked Articles Custom content and stories chosen by other students to empower and prepare you.
    ALUMNI CONNECT CARD:  A rotating cast of recent alumni with majors similar to yours. View their path and reach out for advice!
    CMPANY CARDS: Ongoing suggestions for companies to watch that regularly hire students with your major and from your school.
  • READING CARD: Hand-picked Articles Custom content and stories chosen by other students to empower and prepare you.
    ALUMNI CONNECT CARD:  A rotating cast of recent alumni with majors similar to yours. View their path and reach out for advice!
    COMPANY CARDS: Ongoing suggestions for companies to watch that regularly hire students with your major and from your school.
    The app serves up work-related content and videos, for example, articles about interviewing or negotiating a salary. It also features a small number of career-related sponsored posts by JP Morgan in an “Extra Credit” tab, which prompts students to fill out a more detailed profile. 

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