The Student Journey on LinkedIn Pt. II

No hay notas en la diapositiva.

Students are the fastest growing audience on LinkedIn
And one of the most engaged

But mostly get shit done

Russ Kettle has been a successful musician for years.
And he is one of 3.5 M Online students after a degree
But like most bands they dissolved over business disagreements
Russ wanted to learn in more convenient and dynamic way
This led him to enroll SNHU’s MBA in Music Business program. All Online.

I was talking education with Jason Miller earlier this week
He made it clear the Digital Marketing certificate course he had taken in the past were the reason he was in his position today.
Jason Miller is is an author, rock n roll photographer
PAUSE
He is also LinkedIn’s #1 expert on social media and content marketing
After working in the music and entertainment world, Jason went back to school taking on certificate courses at the UC Berkeley Extension.
He now teaches the very course that transformed his career

Anyone subscribing to a Apple Music?
Spotify?
Anyone have a Netflix account?
So does my family. All five of us share it.

My daughter was on top of the family data usage graph this month.
And every other month this year.
A record 10GBs of data.

She is a subscriber. Like her brothers.
Like me, and like you.

On LinkedIn, students are subscribing
To channels Like Technology or Careers
Or my favorite, Student Voices which has amazing content from the exact audience, an audience soon to be in market for the various edu programs y’all represent.
Students are also subscribing to people, companies, and schools
All of this informs and conditions there personalized news feed.

Here is homework assignment #1
Follow 3 channels

For extra credit
Follow three students

Charise represents the traditional undergraduate student on LinkedIn
Highly motivated
Working hard, dreaming big and getting shit sone
A likely candidate for future education
Along the journey you need to get on her short list

Here it is. Your homework.
Your all in marketing.
Your all on LinkedIn. So you are a publisher.

We're updating our tagging and distribution system to improve relevancy of posts on LinkedIn. You can now add hashtags to your article before you publish a post. Including hashtags helps surface your post to members who would be interested in your content.
SHOWCASE WHAT YOU KNOW
SHARE YOUR INSIGHTS

Christa from Pearson and anyone who takes hi res images will be excited to know Cover images are now full-width and ideal for high-resolution images
This means a more impactful visual introduction to your article.
We're bringing you more multimedia options in more places.
Now you can add multimedia elements anywhere in your article, such as images, videos, podcasts, slides, tweets, and others

Mobile grew 3x faster than overall member activity in the first half of the year
Mobile now represents 57% of all traffic to LinkedIn
No group if more focused on mobile than students and recent

LinkedIn’s mobile transformation is fully underway
In fact, Mobile usage of LinkedIn has grown 3x faster than overall member activity
It now represents 57% of all traffic to LinkedIn.

CONTENT SEARCH

Previously, it was rather difficult to look for articles or updates that members posted on specific topics — such as livestreaming, business, cloud computing, or virtual reality — it sometimes required going to an individual’s profile to view the content.
We have updated our search tool across iOS and Android apps to now include content-based results
Members can search by keywords, such as “driverless cars” or “careers in art” or “executive education”
Included in the results page will not only be things like “jobs requiring the skills of augmented reality” or “people with the skills,” but also posts written specifically about the topic.
At LinkedIn our product teams are on a mission to transform LinkedIn search
Making it more useful, fast and fun so you will be more effective in your career.
Another win for members is the ability to search based on hashtag
So if you post a status update today from your device use the hashtag #InEdu16

The app serves up work-related content and videos, for example, articles about interviewing or negotiating a salary.
It also features a small number of career-related sponsored posts by JP Morgan in an “Extra Credit” tab

READING CARD: Hand-picked Articles Custom content and stories chosen by other students to empower and prepare you.
ALUMNI CONNECT CARD: A rotating cast of recent alumni with majors similar to yours. View their path and reach out for advice!
COMPANY CARDS: Ongoing suggestions for companies to watch that regularly hire students with your major and from your school.
The app serves up work-related content and videos, for example, articles about interviewing or negotiating a salary. It also features a small number of career-related sponsored posts by JP Morgan in an “Extra Credit” tab, which prompts students to fill out a more detailed profile.

Keisha Gibson
You can now be your own boss and get yourself a very generous daily income. START FREE...■■■ https://tinyurl.com/realmoneystreams2019
Hace 2 meses Responder

¿Estás seguro? Sí No

Tu mensaje aparecerá aquí
Audrey Blair
Have you ever heard of taking paid surveys on the internet before? We have one right now that pays $50, and takes less than 10 minutes! If you want to take it, here is your personal link ♥♥♥ https://tinyurl.com/realmoneystreams2019
Hace 3 meses Responder

¿Estás seguro? Sí No

Tu mensaje aparecerá aquí