With more than 500M members, LinkedIn is home to the world’s largest professional network. Discover how you can tap into this network to reach the right audiences with your LinkedIn ads.
In-house marketing experts Ray Hwang and Cassandra Clark show you how to leverage the power of LinkedIn’s targeting options to reach the professionals that matter most to your business. You'll also learn about our new targeting feature, Matched Audiences.
You’ll come away from this deck knowing:
• What targeting facets are available on LinkedIn and how to use them
• How to integrate your own data and unlock customized options through Matched Audiences
• Tips and best practices to optimize your targeting strategy
Let’s find your targeting sweet spot on LinkedIn.