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What Do Marketers Hope to Achieve on LinkedIn in 2018? [Infographic]

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What are your fellow marketers dreaming up in 2018? We gathered responses to get an idea of how content plans are shaping up for the coming year.

Publicado en: Marketing
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  • This is great but wuld like to suggest to make larger font, less space, bigger graphics and more brighter colors, but all in all -thanks for the first infographic of the year!
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What Do Marketers Hope to Achieve on LinkedIn in 2018? [Infographic]

  1. 1. At LinkedIn Marketing, we use data like this to serve up helpful and relevant content to help you succeed in your marketing goals. To see how, visit: lnkd.in/lmsblog What are your top marketing priorities for 2018? WE ASKED : Build brand awareness YOU ANSWERED: 59% Create better content 54% Drive more leads 51% Better understand my marketing ROI 38% Sales and marketing alignment 38% Get better with video 31% Demonstrate thought leadership 45% What type of marketer are you? Brand marketer 27% Content marketer 26% Not a marketer or any of these types 16% Demand generation marketer Higher education marketer 5% Healthcare marketer 3% Event marketer 2% Tech marketer 13% 9% What type of content would you like to see more of from LinkedIn? Simple how-to-guides 70% Checklist, workbooks and templates 62% Inspirational/aspirational content 41% Customer stories 27% Videos 25% Interactive HTML pages 18% Products tips 38% Do you have a documented content plan? What LinkedIn product(s) could you use more help with? Company Pages 40% Conversion Tracking 34% Matched Audiences 33% Publishing Platform 27% Dynamic Ads 24% Sponsored InMail 19% Text Ads 15% Sales Navigator 14% Programmatic Display Ads 13% Lead Gen Forms 31% Sponsored Content 30% Audience Network 29% Website Demographics 28% What’s your “dream big” goal on LinkedIn? To build my Company Page following by 100x To learn how to use Campaign Manager To A/B test everything and optimize my campaigns To hop in a LinkedIn spaceship and travel to the moon 14% To use video advertising 12% 36% 20% 18% OH, THE THINGS YOU’LL ACHIEVE How marketers are dreaming up ways to take their content programming to new heights in 2018. 2018 You’re off to great places! and away! You’re off Dr. Seuss, “Oh, The Places You’ll Go!” No 57% Yes 43%

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