bBridge

1. bBridgeSocial Multimedia Analytic Platform that goes far beyond social listening

2. © Copyright Lean LaunchPad Singapore. All Rights Reserved. INTRODUCTION 2 bBridge is a Social Multimedia Analytic Platform that goes far beyond social listening. It is powered by state of art AI engine that enriches social media data by comprehensive user profiles even so such data was not originally posted by user.

8. © Copyright Lean LaunchPad Singapore. All Rights Reserved. 8 Comparison Matrix COMPARISON MATRIX Sysomos Oracle Social Cloud Salesforce Radian6 Brandwatch bBridge Monitoring: Language Monitored 186 31 52 27 All Monitoring: Understand Slangs ● ● ● ● ● Analysis: Sentiment Accuracy 86% 75% 70% 70% 80% Analysis: Translate Post ● ● ● Analysis: Education ● ● ● Analysis: Predict Demographic& Income Bracket ● ● ● ● BackOffice & Reports: CRMIntegration ● ● ● ● BackOffice & Report: PDF Reports ● ● ● Source: Forrester Wave APAC Social Listening Platform, Q1 2016 www.toptenreviews.com/services/internet/best-social-media-monitoring/

10. © Copyright Lean LaunchPad Singapore. All Rights Reserved. NUS Lean Launchpad Journey 10 eTrack An social media aggregator app bBridge An big data analytical tool • Enterprise Marketing Departments • Marketing Agencies • Contact Centers Customer Segment • Predictive 2nd order Analytics • Text, Image & Location based Analytics Value Proposition • API • Subscription (Premium Model) Revenue Stream

12. © Copyright Lean LaunchPad Singapore. All Rights Reserved. The WOW Moment 12 President, Innovation Director The “Predictive Based Analysis Model” and the more personal “Attributes Detection” of an user, makes this tool incredibly powerful and smart.

13. © Copyright Lean LaunchPad Singapore. All Rights Reserved. Key Takeaways 13 • Need for Personalized Advertising & Content Generation • Predictive Analysis a differential feature • B2B is a likely way forward • Marketing Departments & Agencies, Contact Centers - Target Segment • Pricing is important to the startup community

14. © Copyright Lean LaunchPad Singapore. All Rights Reserved. What’s Next 14 • Potential partnership with chat Bot developer • Prove of Concept with potential customer (e-commerce firm) • Continue to add features based on learnings

15. © Copyright Lean LaunchPad Singapore. All Rights Reserved. TEAM bBridge 15 Aleksandr Farseev PhD Candidate in SoC , NUS Ivan Samborsky Junior Research Assistant, NUS Thiruvenkadam R Business Analyst, Wayne Burt Singapore Ananthan Sanggar Lead Business Manager, SEA at BT Global Services | MBA (NUS)