1.
Bringing food testing out of the lab and into your hands using an app-
based, fast, sensitive and portable device

2.
Our Team
Dr. Muthu Kumara
Gnanasammandhan
Research Scientist
Dr. Akshaya Bansal
Research Scientist
Dr. Chris Ho
Entrepreneurial Lead
Mr. Alfred Chong
Mentor
CEO, Nanoveu Pte Ltd
© Copyright Lean LaunchPad Singapore. All Rights Reserved.

3.
•Portable
•Onsite
•Low cost
•Fast
•High
Sensitivity
Point of care Testing Platform

4.
• Faster regulatory approval process
• Huge market with rapid growth
•~ $17B by 2021
© Copyright Lean LaunchPad Singapore. All Rights Reserved.
Focus: Food Safety Testing

5.
Customer Segment: Parents
with young children (Melamine
testing in Dairy products) ?
© Copyright Lean LaunchPad Singapore. All Rights Reserved.
At first….

6.
Parents with young
children and other end
consumers
People with critical
food allergies
Food manufacturers/exporters/
distributors/F&B outlets
© Copyright Lean LaunchPad Singapore. All Rights Reserved.
Who did we interview?

7.
Our Interviews on the Global Map
 Total number of interviews so far:
54
 Respondents from: Singapore, USA,
Canada, Australia, India, China,
Philippines, Cambodia, Israel, UK,
France, Kenya, Thailand
© Copyright Lean LaunchPad Singapore. All Rights Reserved.

8.
Key Findings
© Copyright Lean LaunchPad Singapore. All Rights Reserved.
Customer Segments
Very Interested Somewhat Interested Not Interested
End consumers
interested in food/water
testing
15 (62.50%) 6 (25.00%) 3 (12.50%)
Consumers with
allergies
2 (18.18%) 5 (45.45%) 4 (36.36%)
Food manufacturers/
Exporters
14 (73.68%) 5 (26.32%) -

9.
Our Beachhead
© Copyright Lean LaunchPad Singapore. All Rights Reserved.
Food manufacturers/ regulators/ Importers
Why?
- Strong interest in product
- Willingness to test frequently
- Product overcomes customer pain: Lack
of onsite testing, Expensive/time consuming
- Willingness to pay more
Market Size-
$ 3B annually!

10.
Competitive Analysis
© Copyright Lean LaunchPad Singapore. All Rights Reserved.
Cost-effectiveness
Speed of
detection
Immunoassays
Standard microbiological testing
PCR systems
Spectrophotometry
LumineSense
* Size of bubble- level of user
expertise needed
GC/MS

11.
BMC – Day 1
© Copyright Lean LaunchPad Singapore. All Rights Reserved.
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue StreamsCost Structure
Design-manufacturing firms
OEM manufacturers
Pathogen/contaminant
detection in food
Cost-effective
High sensitivity/specificity
Portable
Fast turnaround time
Push-button
 Food manufacturers
 Normal consumers (POC
kits)
 High value food (milk
powder/juice market)
 Restaurants/ F&B
outlets/Hotels
Long-term customer
relationships
After-sales support
Continuous customer
feedback
Sales force for office visits
Word-of-mouth
Digital marketing
Scientific & technical
expertise
Intellectual property
Production – lowering
manufacturing costs
Problem solving – R&D
Sales & marketing
Raw materials, e.g. upconversion nanoparticles, lasers
Labor
Equipment
Manufacturing/Production
Packaging
Marketing
Sale of assay kits and consumables
Single vs bulk sales
Customer Segments
 Food manufacturers
 Normal consumers (POC
kits)
 High value food (milk
powder/juice market)
 Restaurants/ F&B
outlets/HotelsChannels
Sales force for office visits
Word-of-mouth
Digital marketing
Pathogen/contaminant
detection in food
Cost-effective
High sensitivity/specificity
Portable
Fast turnaround time
Push-button
Value PropositionsKey Activities
Production – lowering
manufacturing costs
Problem solving – R&D
Sales & marketing

12.
BMC – Current
© Copyright Lean LaunchPad Singapore. All Rights Reserved.
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue StreamsCost Structure
Design-manufacturing firms
OEM manufacturers
Government boards/
agencies, e.g. AVA, SPRING
Singapore
 Food
manufacturers
Long-term customer
relationships
After-sales support
Continuous customer
feedback
Sales force for office visits
Word-of-mouth
Digital marketing
Scientific & technical
expertise
Intellectual property
Problem solving – R&D
Sales & marketing
Raw materials, e.g. upconversion nanoparticles, lasers
Labor
Equipment
Manufacturing/Production
Packaging
Marketing
Sale of assay kits and consumables
Single vs bulk sales
Channels
Cost-effective
High sensitivity/specificity
Portable
Fast turnaround time
Push-button
Value Propositions
Online sales
Government boards/agencies

13.
What’s Next?
© Copyright Lean LaunchPad Singapore. All Rights Reserved.
R&D-
sample prep,
prototyping
POC
grants
Spin-off
Seed
funding
Regulatory
Approvals
Scale-up
2 years 1 year
2016 2019 2020

14.
Thank You