Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
LinkedIn Sales Navigator
1. LinkedIn
Sales Navigator
Social Selling to Win
Build meaningful connections with the people and companies you
want to reach.
LinkedIn Sales Navigator helps you to navigate your network and reach decision-makers
more directly by leveraging the power of the world’s largest professional network.
LinkedIn Sales Navigator is a premium social Prioritize Your Prospects and Build Better
selling solution that provides sales professionals Lead Lists
with the ability to quickly find, qualify and create Don’t waste time pursuing ineffective leads. Sales
new opportunities and helps sales managers Navigator’s Lead Builder feature helps you filter your lead
accelerate the social selling capabilities of their list based on criteria like seniority, title, function, and
sales organization. industry. Lead Builder then prioritizes your leads by
degrees of social proximity, ranking your highest degree
connections at the top of your lead list. Additional tools
like Profile Organizer and Saved Searches make it easy to
Expand Your Network and Leverage Your track profiles, organize them into folders, and add your
Common Connections own sales notes.
With over 160 million members1, LinkedIn offers
compelling insights into new leads through profile and Engage Decision-Makers Directly and
company data, status updates, and groups. LinkedIn
insights reveal that people are typically connected to Shorten Your Sales Cycle
fewer than 6% of their sales coworkers on LinkedIn.2 Use Sales Navigator includes LinkedIn’s direct messaging
TeamLink—a premium feature of Sales Navigator—to feature called InMail that allows you to contact
powerfully extend your network and gain visibility into decision-makers directly—even when they’re outside of
your sales team’s first-degree connections. Leverage your network. According to CSO Insights, an average of
those common connections for warm introductions and eight InMails can generate one new sales opportunity.3
accelerate sales cycles. Sales Navigator allows your InMail is the most effective when you reference a
organization to quickly scale into social selling in a more common connection. Knowing who to reference is even
efficient and effective manner. easier thanks to Team Link. Team Link is a premium
feature that provides visibility into how your colleagues
are connected to your prospects. Team Link and InMail
make a great combination; referencing a shared
connection in your InMail generates a 78% more
likelihood of a response than if you did not have a
common connection to reference.4
2. Find and Be Found with Trusted Data
Make your LinkedIn profile work harder for you. Sales Navigator gives you the ability to see the full name of your third degree
connections, see who has viewed your profile and benefit from more robust search results. Since LinkedIn members write their
own profile information, you can trust that the data you receive is accurate and up-to-date. In fact, 87% of sales reps reported
finding more information about people and companies using Sales Navigator than they would have found otherwise.2
Member Profile
View professional
history and summary
Contact directly
with InMails
Leverage your organizations
connections to reach prospects
with Team Link
Summary table of benefits and features:
• Gain insights into new leads through profile and company data, status updates, and groups; use Sales Navigator to scale
true social selling and prioritize your lead lists with Lead Builder.
• Discover common connections and identify decision-makers and influencers more quickly.
• Engage decision-makers directly through personalized communication including InMails. Use Team Link to leverage
coworker connections and secure warm introductions.
• Leverage trusted, authentic profile data everywhere – CRM integration seamlessly provides up-to-date information on
where your leads live, work, and network. You can also use Linkedin while on the move with your mobile device.
