4. Metrics
Fans/followers
Engagement: Likes and favorites; Shares and retweets; Posts by fans;
Comments and replies
Positive/negative sentiment
Could only track referrals minimally, and no data from tumblr
Tools
Google Correlate & Trends
Tableau
WayIn
Other: Textalyzer, Alexa, Quintly, Twitalyzer
17. Some Indonesian Oreos
According to Kraft Foods, Indonesia ranked as one of the brand's biggest and fastest growing markets
in 2010.
Besides the traditional flavors of vanilla, chocolate and strawberry, Oreos in Indonesia come in
Blueberry Ice Cream, Orange Ice Cream, Golden Vanilla and Double Delight (chocolate and peanut).
DO YOU SEE WHAT I DID THERE? I’m so clever sometimes. ;) Agreed
the tools and metrics are the first thing that needs to be addressed, as the rest of the presentation hinges on this data (i.e. this is what we were analyzing)
This is the website showing the variety of social media being used
This is both Twitter and Facebook likes/favorites data
Slide showing both YouTube content and fans/follower info. - 17 Second video and I tested it and it does play in presentation — https://www.youtube.com/watch?v=5_X4IYlQAoM
Instagram follower info (& content examples)
This is follower data
more followers data: keywords they share
demographics of followers: locations
demographics of followers: locations
So despite all the engagement in SEAsia, most Twitter activity still comes from the U.S.
I’m confused as to how this relates to the #playwithoreo campaign. It’s interesting data, but how does it apply? - Lillian
Twitter demographics past 7 days
This is data for the past week from Twitalyzer
From Google trends: interest in”Oreo” the cookie, from January to now; Air Jordan Oreo 4 Nike shoes released February 21
From Google trends: interest in the term “play with oreo” from January to now
SO. MANY. AUTHORS! That’s amazing engagement. This is original tweets and not retweets, right?
This is from today, from Quintly; so basically likes are just climbing
FB negative sentiment: essentially ZERO for the past month!!! This data is from way.in
This is from Alexa.com; not metrics we were measuring, but I found it so we may as well present it as data? Basically most traffic came from YouTube!