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Using Instagram and Pinterest to Expand Your Brand

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Instagram and Pinterest are both great visual platforms that will allow your current offerings to gain more attention and expand your reach. This 2 hour hands-on seminar will allow attendees to create an account on both platforms and see how it can be incorporated into your current marketing strategy. Expect to use your existing images and learn best practices for maximizing your reach on both platforms.

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Using Instagram and Pinterest to Expand Your Brand

  1. 1. Using Instagram & Pinterest to Expand Your Brand Chisa D. Pennix-Brown, MBA
  2. 2. Welcome & Agenda • Please turn phones to silent or vibrate • Ask questions • Facilitator & Introductions • Join the Email List at http://eepurl.com/tq3Xj
  3. 3. 3 Choices to Make 1. Bootstrap it: Do it on your own 2. Export: Let someone take over 3. Learn from an Expert & decide what you can delegate to someone else
  4. 4. What is Instagram? Instagram is a photo sharing application that allows you to share pictures. 200+ Million Users 37% 18-29 years old 68% Female 32% Male
  5. 5. Instagram Requirements You need to have an iPhone Android or Windows Phone to Access and Download the Application.
  6. 6. Instagram Goals 1. Your Profile: Photography & Visual Voice 2. Your Content: Decide on Themes 3.Your Audience: How to Grow 4. Your Marketing: Your End Game
  7. 7. Target Audience Build an audience that allows you increase brand awareness. Engagement & Find people that will buy what you are selling.
  8. 8. Profile Use all the space provided to create a unique ABOUT section that provides insight into you & your brand. Insert a URL that’s relevant!
  9. 9. Posting Always write a description with your posts, AND use HASHTAGS! 2-3 POSTS PER DAY 1-5 HASHTAGS PER POST
  10. 10. What to Post on Instagram? Behind the Scenes Selfies Quotes Memes Videos Daily Life Scenery Theme Days Events
  11. 11. Products & Services Show people what you do and how you do it to increase engagement. Partners, Employees, Experiences
  12. 12. What is Pinterest? Instagram is a photo sharing application that allows you to share pictures. 2.2 Million Active Users 80% Women 20% Men 36% of Pins w. Prices Get More Likes
  13. 13. What to Pin? Logos Your Graphics Brand Symbols Your Photos Announcements Things that relate Events Things customers might like
  14. 14. Anatomy of a Good Pin 1. Clear Image 2. Concise Message 3. Hashtags/Keywords 4. Call to Action 5. Clickable Link 6. Share to Other Social Outlets 3 2 1 4 5 6
  15. 15. Hashtags in Pinterest • People use the hashtag symbol # before a relevant keyword or phrase (no spaces) to categorize Pins. • Clicking on a hashtagged word in any message shows you all other Pins marked with that keyword. • Hashtags can occur anywhere in the Post. • They will show up on other social media outlets.
  16. 16. Create Pinterest Boards Pinterest Boards allow you to categorize the things that you pin.
  17. 17. Pinterest tools • RaffleCopter.com • ViralTag.com • TailwindApp.com
  18. 18. Editorial Calendar for the Week /Month • Post Relevant Videos • Offer an exclusive promotion • Give a behind-the-scenes look at your business • Create a series of helpful tips • Feature industry infographics • Use quotes & Daily Affirmations Monday Tuesday Wednesday Thursday Friday Sat/Sun Week 1 Week 2 Week 3 Week 4 Special Color of the Month that is relevant to the business or trends
  19. 19. What is Your Show Up & Show Out! Moment? Find this presentation online at www.SlideShare.net/LadyBizness Please write a recommendation for me at Linkedin.com/in/LadyBiz Please complete your evaluations Thank you for having me!

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