Fashion Marketing (Branding)

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Laith Eid, MBA, I-MEC

Fashion Marketing: Branding Steps and Marketing Mix

Marketing Business Design

What is fashion ?
Trend
Change
Short Term

Art & Design
Personalize

Fashion Marketing Concept

Product
Ensure: Creative & Design
Help the business to succeed
Loyal + Satisfaction + Repeat Purchases

Marketing
High Concern
Design, Customer & Profit

Ethics

Staff
Quality

Environment
Catwalk Model

Product Management: Satisfy Needs
Research + Coordinate with other

Place: Distribution
Retail Outlet, Online

Price : Cover All Expenses
Designer / Retail

Promotion
Staff, Catalogs, Ads, PR …..

Price
Top Price
Premium Price

Protected Name/Customized
Luxury Brands

Mid-Price

Mass Market Brands _Fast

Low-Price

Private Label / Mass Production

What's hot

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Fashion Marketing (Branding)

1. Fashion Marketing

2. What is fashion ? Trend Change Short Term Art & Design Personalize

3. 100$ 10$

4. Fashion Marketing Concept Product Ensure: Creative & Design Help the business to succeed Loyal + Satisfaction + Repeat Purchases Marketing High Concern Design, Customer & Profit

5. What Fashion Marketers Build:

6. Image

7. Believes

8. Trust

9. Style

10. Lifestyle

11. Ethics Staff Quality Environment Catwalk Model

12. Fashion Branding

13.

14. Brand Emotional Corporate Image Identity Visual Aspects Logo Mark / Icon Simplest Form

15. Theme

16. Theme

17. Theme

18. Theme

19. Theme

20. Joint Venture

21. JV

22. JV

23. JV

24. JV

25. Sub Brand

26. Sub Brand

27. Sub Brand

28. Sub Brand

29. Sub Brand

30. Sub Brand

31. Marketing Mix

32. Product Management: Satisfy Needs Research + Coordinate with other Place: Distribution Retail Outlet, Online Price : Cover All Expenses Designer / Retail Promotion Staff, Catalogs, Ads, PR …..

33. Product All In Customized

34. Place Direct Retail Shop Agent Online

35. Price Top Price Premium Price Protected Name/Customized Luxury Brands Mid-Price Mass Market Brands _Fast Low-Price Private Label / Mass Production

36. Fashion Promotion

37. Ads

38. Catalogue

39. Offer

40. Sponsorship

41. Event

42. PR

43. Thank you