English presentation of the agency Emotio Tourisme, based in Bordeaux, working on tourist marketing strategies and digital contents.

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Emotio Tourisme is an agency specialized in:
•! Engineering in tourism marketing: strategy and operational advice such as
marketing plans, yield management and digital communication plans
•! Advice and production of contents dedicated to several media tools: web
and print. We define content strategies and tell stories using texts, pictures
or videos.
•! Our job: the creation and application of marketing solutions dedicated to
the tourism sector so as to seduce, inform and transform prospects to
become customers.
•! No story, no business
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•! Field of activity: tourism, leisure
and culture
•! Specific work areas:
–! Operational strategy and marketing:
positioning, marketing plans, etourism
–! Consulting, production and creation
of contents: web, video, multimedia,
exhibition
–! Training in web writing
•! Our clients are:
–! Accommodation owners: campsites,
resorts, hotels
–! Tourist offices and DMOs
–! Visit sites: eco-museums, castles,
winetourism sites
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•!
•!
Legal status: SARL, capital 7 500 !
Birth: February 23rd 2007
•!
•!
CEO: François Perroy
Headquarters: 11 Cours de
l’Intendance
33 000 Bordeaux- France
Tel: 33 5 56 44 34 79
Mob: +33 6 08 25 36 14
•!
www.emotiotourisme.fr &
contact@emotiotourisme.fr
•!
Legal information
–! RCS Bordeaux: 494 469 257
–! Siret: 494 469 257 000 39
–! NAF: 7022 Z
–! Training number:
72 33 08 709 33
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•!
Technical and human resources:
–! 1 senior consultant
–! 2 junior consultants
–! 50 m2 office
–! 2 networked computers + 3 laptops, 1
digital camera, 1 audio and video
recorder, 2 iPhone and 1 Android
smartphone, 1 iPad.
–! 1 car
–! Emotio Tourisme is a member of Géfil,
an organization that brings together
French agencies.

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6. &a!%&!10%
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François Perroy
Lili Alexandre
Denis Dupouy
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10. :`2%,12&5!2;%
•! We have worked for many years
with specific partners:
–! TOURISTIC: web strategy and
web 2.0
–! ABAQUE: museography and
scenography
–! Espitalié consultants: tourist
development in rural areas
–! GMT Editions: Web and
multimedia
–! MLV Conseil: tourist economic
studies
–! UN AIR DE VACANCES:
communication agency
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11. ;_5:,;4;%
Tourism experts
Accommodation
Marketing
Strategy
Positioning
Marketing plans
Operational
marketing
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Tourism, leisures, culture
Writing
Scenarios
Production of
contents
Video synopsis
Digital
and print
E-tourisme
Analyse of
websites
Web strategy
assistance
Local and public
tourist organisation
Trends watch
and
prospective
Training

12. ;:0!%2!C!2!59!;%
•! Local organizations and marketing
plans
•! Marketing plan for a new destination,
commonly built with all actors of
Vallée de la Dordogne (Lot)
•! Marketing plan for the Narbonnaise
destination (28 towns)
•! Marketing positioning and plan and
web assistance for Touraine
destination
•! Several marketing plans for tourist
offices e.g. Saint Jean de Monts,
Cap d’Agde, Terre et Côte Basques,
Anglet and Alsace.
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13. ;:0!%2!C!2!59!;%
•!
E-tourisme
•!
Web assistance for the creation of
Neovinum’s website
•!
Analyse of the former website and
assistance for the creation of new
websites for Touraine
•!
Several assistance missions for web
2.0 strategies (e-reputation) for
accommodations owners : Château
de Reignac, Port Porthuau campsite,
La Yole campsite
•!
Web 2.0 assistance for
Baladesduvin
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•!
Delivery of a training about tourist
offices’ relationships with private
actors, in the framework of the
training Animateur Numérique de
Territoire (held by Touristic) in
several regions

14. ;:0!%2!C!2!59!;%
•!
E-tourism
•!
Analyse of the former website
and assistance for the creation
of the new website of Cap
d’Agde Tourism Office
•!
Analyse of the former website
and assistance for the creation
of the new website of Massic
Central National Parcs
•!
Assistance for the creation of an
e-marketing plan for Moselle
(together with Touristic)
•!
Assistance for the creation of a
cultural discovery app for Lot-etGaronne
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15. ;:0!%2!C!2!59!;%
•! Winetourism
•! Engineering for the creation of a new
winery (called Neovinum) for the
association of Ardeche winemakers
•! Conference on the development of
winetourisme in the region of
Bordeaux
•! Several trainings for winemarkers
(subjects: welcome, marketing and
web) in French vineyards (RhôneAlpes, Languedoc-Roussillon,
Bordeaux)
•! Assistance for the winetourism
development in Baja California
(Mexico)
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•!
Winetourism advice for Wines of Chile
and Corfo (Chile)

16. ;:0!%2!C!2!59!;%
•! Positioning, creation of contents,
creation of new products,
services, and events for the
Domaine La Yole (campsite and
vineyard) in Valras
•! Winetourism
•! General assistance and creation of
an event for the Maison des Côtes
de Duras
•! Positioning, analysis of the content,
and assistance to changes
management for the Maison de la
Vigne et du Vin de Savoie
•! Marketing and communication study
for the development of wine tourism
in Rhône-Alpes with PV2D
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17. ;:0!%2!C!2!59!;%
•! Accommodations, visit and leisure
places
•! Marketing strategy for creation or
renovation of accommodations:
Hôtel de la Poste and Auberge du
pèlerin in Bask Country, Cottages
in Normandy"
•! Positioning, yield management,
website analysis, web presence on
social networks and customer
reviews websites for the Hôtel
Château de Reignac in Loire Valley
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18. ;:0!%2!C!2!59!;%
•! Accommodations, visit and leisure
places
•!
Positioning, contents and marketing
assistance for the Aerodelaye Resort
•!
Marketing plan for the target
« groups » for Gens de Garonne in
Marmande
•! E-reputation assistance for Port
Pothuau campsite
•! Communication strategy for the
Ecomuseum of Marquèze
•! Marketing strategy for the Port des
Callonges (harbour) near
Bordeaux
•! Several studies of restructuration
of campsites (Béost, Lescun,
Orthez) with MLV Conseil
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19. ;:0!%2!C!2!59!;%
•! Editorial :
•! Creation of the training
« Destination reporter » (creation
of contents by tourist offices)
•! Assistance for the Landes to
create videos (choice of the
themes, writing of the synopsis)
and creation of promotion texts
•! Editorial assistance for Terre et
Côte Basques for their new
website
•! Training: structuration and B to B
communication strategy for tourist
offices (called Metteur en Scène de
Territoire) in several regions
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20. ;:0!%2!C!2!59!;%
•! Editorial :
•! Web editorial trainings: for tourism
offices and private tourism actors
in several French regions (Alsace,
South West, LanguedocRoussillon, Corsica")
•! Creation of a 10-day training for
tourism offices to create their own
content
•! Conferences and workshops
during major B to B events (Etourism National Meeting in
Toulouse and Pau)
•! Assistance of Bordeaux Tourism
Office for the writing of their web
contents
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