This slide deck covers the third class of my social media course, Share This: Professional and Organizational Approaches to Social Media. If you would like to know more about the course or what services I can provide with regard to social media, please feel free to reach out to me. Good tidings, Lance Lance Eaton he/him/his http://www.ByAnyOtherNerd.com https://twitter.com/leaton01 https://www.linkedin.com/in/leaton01/ ____________________ I wish I had all the answers; better yet, I wish I knew all the questions to ask.

1. Share This: Professional and
Organization Approaches to Social Media
Session THREE
Lance Eaton
Lance.eaton@gmail.com
@leaton01
North Shore Community College
#ShareThis2017

2. Outline
OThe Engaged Professional Me
OWhy Are Doing This?
OHow Are You Doing This?
OWhat Are You Doing?
OWhat Are You Getting Out of This?
OBudgeting
OWhere to go from here?
OEvaluations

3. Observations on Social Media
Since Last Week?

4. Wheeling & Dealing in Information
OHashtag Tools
O10 Popular Hashtags on specific topics:
http://hashtagify.me/
OHashtags boards: http://www.hashatit.com/
OHashtags.org - light analytics: https://www.hashtags.org
O#TagDef - Define hashtags: https://tagdef.com/
OGet your RSS frenzy on with Feedly
OGetting your take on your industry
OBlogger/Wordpress
OLinkedIn Posts

5. Networking the Professional Me
O Musts
O Respond to those who respond to you.
O Reach beyond your known network (with hashtags).
O Find where conversations are taking place & go there regularly.
O Look for opportunities to learn from others.
O Take responsibility when you make mistakes.
O Shoulds:
O Look for opportunities: direct and indirect.
O Look to interview people in your field for content for your outlet.
O Comment on other people’s postings & content.
O Look for opportunities for collaboration (cross-blog promotions, guest features on
YouTube, etc).
O Give recommendations on LinkedIn.
O Avoids:
O Too much, too fast.
O Abandoning for long stretches
O Getting too lost in the numbers; audience-building takes time.

6. Other advice
OFind the nodes in your network and interact.
OFind the right groups, pages, and hashtags.
OTag (appropriately)
OPut yourself out there.
OAsk questions; provide answers.
OBe respectful—regardless.
OWatch the line between being relevant and
spamming.

7. Why Are Doing This?
O Setting Goals & Objectives
O What does your organization want with social media?
O A feedback loop
O Soft sales
O Product/service testing
O A chance to show its human side
O Give voice to customers/clients/community
O Identify key terms related to your industry
O What is a the value of a follower, like, comment, share, etc?
O Who is your audience for your business/organization
O Do you want this to be the same audience for your social media?
O How much of your audience can access you on social media?

8. How Are You Doing This?
O Determine audience
O Who do you want to engage with on social media?
O Your traditional audience
O New audience
O What are your competitors doing?
O What platforms?
O What kind of profiles do they maintain?
O What kind of interactions?
O What kind of followers?
O Determining platforms
O Facebook - must
O Twitter - maybe
O LinkedIn - most likely
O Others?

9. What Are You Doing?
OThe Big Picture
OListen/Lurk/Observe
OKnow your hashtags!
ODeveloping the social media voice of your organization
OTransparency builds trust.
OBe a human entity through a computer screen
ORespect privacy of clients/constituents
OReward directly/indirectly your community.
OBe useful--not in the way
OLook for opportunities to target smaller & more relevant
niches

10. What Are You Doing?
OMake social media outlets visible
O Email signatures
O Websites
O Regular reference to & engagement with on those platforms
OClarify what your social media outlets are for
O Personalizing the company
O Foster community among customers/constituents
O Opportunities for discounts, promos, freebies
O Access to exclusive content
O Upcoming virtual or live sales/events/opportunities

11. What Are You Doing?
OContent producing & Sharing
O Regular content
O Memes (tasteful/relevant)
O Recognition for people doing well
OOrganization
OOn SM Platforms
O Brand ambassadors
O Humanize your staff on SM
O Ask questions
O Share stories of the company
O Provide interesting, creative, catchy content

12. What Are You Doing?
OCriticism
OCreate action plan for social media problems
OWho should respond?
OHow should they respond?
OHow quickly should things be moved up the chain?
ODon't delete (unless containing obscenities, profanity,
bigotry)
ORespond quickly & publicly
OWork to fix privately

13. What Are You Getting Out of This?
OMeasuring Interactions
OInternal Analytics of SM Platforms
OAmount of interactions
OKinds of interaction
OReach vs. Engage
OPost Clicks vs. Reactions, Comments, Shares
OOrganic vs. Paid

14. What Are You Getting Out of This?
OTracking, Analytics & Capturing
OShort URLs
OGoo.Gl - http://goo.gl
OListening to what’s out there
OGoogle Alerts - http://www.google.com/alerts
OTracking YouTube, Blogger, & Websites
OGoogle Analytics - http://www.google.com/analytics/
O Capturing SM Across Platforms
OStorify – http://www.storify.com

15. What Are You Getting Out of This?
OStreamlining
OHarvest content
OCreate a SM Planning Sheet
OExcel sheet
OWhen to post
OWhat to post
OWhere to post
OHootsuite
Ohttp://www.hootsuite.com
OIfThisThenThat
Ohttps://ifttt.com

16. Budgeting
O Expand naturally.
O Use & encourage your most engaged audience
O Contests
O Dabble before spending.

17. Where to go from here
OHandout - https://goo.gl/Q0lwM9
OSpend time observing, following, listening.
OStart with small stuff & get comfortable with the format.
OFind new sources for your industries that provide
guidance on social media including:
O Etiquette
O Hashtags
O Social Media Events

18. Evaluation
O Be honest.
O Feedback about what you would like to see more of.
O Feedback about whether a “Soc Media Advanced” would
be useful.
O Feel free to contact me with further questions and
thoughts: lance.eaton@gmail.com @leaton01
THANK YOU!