LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, así como para ofrecer publicidad relevante. Si continúas navegando por ese sitio web, aceptas el uso de cookies. Consulta nuestras Condiciones de uso y nuestra Política de privacidad para más información.
LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, así como para ofrecer publicidad relevante. Si continúas navegando por ese sitio web, aceptas el uso de cookies. Consulta nuestra Política de privacidad y nuestras Condiciones de uso para más información.
Understanding how people are evolving Understanding how evolving technology are tools that we can use to have better more meaningful conversations with our target audiences &lt;number&gt;
Advertisements 2.0: The best ads aren’t ads. The best ads are great Content Story: Welcome to my Saturday morning! For the past couple of months, within 15 minutes of waking up, after we make coffee for Dad, Gemma starts looking for Dad’s phone and asking for “GoldieBlox” Describe the content Why it’s awesome: they communicate a story that resonates. Know Something. Do Something. Create Something. Trade off: They give me interesting content, I watch it with my daughter, have shared it with all of my friends who also have daughters, and will definitely buy Gemma GoldieBlox for her birthday. &lt;number&gt;
Gen C Characteristic #1: Connectors 9 out of 10 sleeping next to their phones. 3 of 4 watch TV with another device on. MULTI-SCREEN world Story: My nieces are on their devices non-stop during dinner. I thought it was because we are boring… Over 80% of Canadians are online, YouTube has 89% reach &lt;number&gt;
Gen C Characteristic #2: Creators Story: Dozens, perhaps hundreds of copies. (Miami Heat, UWO, google/youtube) Creating their own experience: Give them an opportunity to chose what they want to experience 2 in 3 upload their own photos 1 in 3 upload their own videos &lt;number&gt;
Gen C Characteristic #3: Community 88% of Gen C has a social profile, with 65% updating it daily COMMUNITY = SHARABILITY Story: The definition of community has changed from physical to virtual. Let’s consider why this is important. For the KXL pipeline, communities that are causing problems aren’t the right of way communities, as much as how environmental groups have harnessed the power of online communities. &lt;number&gt;
Gen C Characteristic #4: Curators Just like a museum curator Video is the content they curate because it represents the individuality of the person How do you build a video that is powerful / relevant enough that someone thinks of it as representing them? In my opinion: Tell a story. &lt;number&gt;
You might know who this is. You have an subconscious opinion. This opinion might include indifference, or a positive or negative association. Think of what that opinion is. This is Ryan Gosling. Broken home ADHD No friends What’s your opinion now? Has it changed with a story? &lt;number&gt;
Why was this good? 1) Appeals to the 4C’s because it is in the right context (online) and therefore discoverable and sharable 2) It tells a story (underdog) 3) And it’s great content, not just an ad. PS last I read this start-up was north of 15M in revenue. This was their marketing vehicle. Therefore, video gets results. Connected: Online, so available for the “connected” generation Creators: Has the patina of being “created” Community: Shareable Curated: Has a “secret sauce” that people want to let represent them &lt;number&gt;
The good old fashioned funnel : Marketing Strategy: Awareness, Education, Advocacy Applied to Video Strategy Awareness – Trueview Education – YouTube Search Advocacy – Sharing via Social &lt;number&gt;
Chris Adamkowski at Landlord WEBCON 2014
Chris Adamkowski, Google
The following is an interactive site that I would
like to take the audience through for a few
minutes… it will have to be a live connection for
it to work.