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The Right Stuff: What's in YOUR Portfolio?

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Presented at Tech Jobs LA at Blankspaces, July 21, 2012

The growth of the Web and proliferation of mobile devices has created a huge opportunity for people who can design the look and behavior of digital products. This work spans single-person-single-device interactions through experiences that include multiple people, devices and locations. User Experience Designer (UXD), Interaction Designer (IxD), Information Architect (IA), Web Designer (WD)--whichever way you pitch your skill-set, this is truly a GREAT time be working in our field.

But--How do you showcase your talents succinctly and persuasively? What do recruiters and hiring managers look for in a great portfolio? This presentation shows you how

Publicado en: Tecnología, Empresariales

The Right Stuff: What's in YOUR Portfolio?

  1. 1. What’s  in  YOUR  Por1olio?  The  Right  Stuff  Tech  Jobs  LA  July  21,  2012  
  2. 2. Our  hosts  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   2  
  3. 3. About  us*   Lane  Halley   Chris  Chandler   @thinknow   @chrischandler   *Shannon  O’Brien,  @Shannon_Obrien  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   3  
  4. 4. OpportuniTes  abound    New  devices      Web-­‐connected  world    Every  business  an  e-­‐business    Social  media  revoluTon    Sounds  good,  how  do  I  get  started?  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   4  
  5. 5. Interviewing  is  a  two-­‐way  street    How  do  your  skills  match  their  needs?    What  kind  of  work  do  you  want  to  do?    A  good  por4olio  supports  this  conversa9on.  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   5  
  6. 6. What’s  your  skill  set?  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   6  
  7. 7. What  is  User  Experience  (UX?)  Dan  Saffer  “  The  disciplines-­‐of-­‐user-­‐experience”   7  
  8. 8. Where’s  your  focus?   PRODUCT   DESIGN   MARKUP  /   VISUAL   CODE   DESIGN  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   8  
  9. 9. The  elusive  unicorn   PRODUCT   DESIGN   UNICORN   MARKUP  /   VISUAL   CODE   DESIGN  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   9  
  10. 10. Different  work  styles   One   domain   In-­‐house   Startup   Roles  &   Generalist   specialTes   Agency   Freelance   Many   domains  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   10  
  11. 11. Designing  for  mobile  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   11  
  12. 12. Hot  topics   HTML5,  CSS3   Web  Frameworks  (Ruby  on  Rails)   Responsive  design   NaTve  applicaTon  vs.  mobile  web   Cross  pla1orm  work    Web,  Android,  iPhone  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   12  
  13. 13. Hiring  managers  say…    “We  don’t  hire  specifically  for  mobile  or   desktop.  We  have  some  clients  where   we  design  for  all  pla4orms-­‐-­‐  mobile,   Web,  Facebook.  Being  able  to  design   cross  pla4orm  is  very  important.”      License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   13  
  14. 14. Hiring  managers  say…      “We  don’t  have  mobile  specialists,  we   have  mobile  projects.”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   14  
  15. 15. Hiring  consideraTons   An  experienced  mobile  designer:     •  ArTculates  pla1orm  choices   •  Knows  common  convenTons   •  Thinks  through  and  communicates   interacTons  and  transiTons   •  Knows  the  device  resoluTon   landscape  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   15  
  16. 16. Senior  and  junior  roles   Senior   Junior    Generate  ideas    Know  the  tools    Make  pla1orm    Domain  knowledge   choices    Show  that  you  can    Lead  projects   do  the  work  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   16  
  17. 17. Don’t  put  yourself  in  a  box   Mobile  is  “hot”   Best  soluTons  are  not  pla1orm  driven   Design  for  mulT-­‐pla1orm  experiences   AnTcipate  conTnued  tech.  changes   The  best  career  strategy?  Stay  balanced.  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   17  
  18. 18. The  interview  process  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   18  
  19. 19. How  to  find  a  job  (YMMV)   Hiring  manager   Personal  referral   Recruiter   Job  posTng    License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   19  
  20. 20. The  interview  process   Small  company   Large  company   Direct  hire   HR  department   Either  may  use  a  recruiter  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   20  
  21. 21. The  mulT-­‐step  interview   ApplicaTon    Cover  leper,  resume,  links  to  work   Phone  screen(s)    ConversaTon  about  work,  process   In-­‐person  interview(s)    AddiTonal  work  samples,  design  acTviTes  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   21  
  22. 22. Hiring  managers  say…    [I  want  to  talk  to  a]  “designer  who  can   express  and  ar9culate  their  process,  the   problems  they  are  trying  to  solve  and   the  steps  they  took  along  the  way.  It’s   important,  and  rarely  seen.”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   22  
  23. 23. Hiring  managers  say…    “When  they  can  provide  sketches  early   on,  all  the  way  through  to  a  finished   product  it  gets  me  excited.”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   23  
  24. 24. Your  Web  presence  mapers    Hiring  managers  want  to  know:      Professionally  acTve?      InteresTng  side  projects?  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   24  
  25. 25. Building  your  por1olio  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   25  
  26. 26. Por1olio  formats   Web  site   Web  links   .pdf   Other  formats  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   26  
  27. 27. Hiring  managers  say…    “We  expect  someone  to  have  a   por4olio  site.  They  can  send  a  .pdf,   but  you’re  working  for  screen-­‐based   users,  it’s  essen9al  to  have  a   screen-­‐based  por4olio.”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   27  
  28. 28. Hiring  managers  say…    “A  por4olio  is  a  showcase.  It  should   catch  the  eye  and  tell  the  story  that  you   can  do  the  work.”    License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   28  
  29. 29. What  goes  in  your  por1olio?   Who  you  are   3-­‐7  pieces  of  client  work   Frame  the  deliverables   Show  your  process   Demonstrate  adaptability  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   29  
  30. 30. Tricky  situaTons   Team  Projects   ConfidenTality      Explain  role   Anonymize      Credit  others   In-­‐person  only   A  personal  project  or  two  can  help   round  out  your  por4olio  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   30  
  31. 31. Por1olio  bloopers   Too  large,  work  too  similar   Fail  to  frame  the  work   Show  only  the  finished  product   Show  a  small  sliver  of  the  product   Show  work  that  is  not  yours  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   31  
  32. 32. Hiring  managers  say…    “I’m  incredibly  busy,  I  want  to  get  a   good  first  impression,  not  slog  through   a  lot  of  stuff.”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   32  
  33. 33. Hiring  managers  say…    “We  see  a  lot  of  por4olios,  I  want   someone  to  tell  the  story  quickly  about   key  projects  they  are  proud  of.”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   33  
  34. 34. Case  studies  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   34  
  35. 35. Where’s  your  starTng  point?   Already  working  in  field   Just  starTng  out   Changing  careers  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   35  
  36. 36. Let’s  review  some  examples  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   36  
  37. 37. Thank  You!   Lane  Halley   Chris  Chandler   @thinknow   @chrischandler  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   37  

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