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AMA B2B SIG 1-20- 09

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Lara Kretler
Lara Kretler

Social media presentation for the Columbus AMA chapter's business to business special interest group 1-20-09 at Sterling Commerce

EmpresarialesTecnología
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BLOGGING AND BEYOND: B2B SOCIAL MEDIA AMA B2B SIG January 20, 2009
[object Object],[object Object],[object Object],[object Object],[object Object],Today’s Discussion
The time is now
 
New frontiers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continuing evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s reality ,[object Object],[object Object],[object Object],[object Object]
Social media guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT ABOUT B2B?
Is it really for us? ,[object Object],[object Object]
[object Object],[object Object],[object Object],Can we afford to ignore it?
Top 10 reasons to monitor social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 reasons to monitor social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
The big picture
Why blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Top B2B social networking sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networking fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDIES
Experience Columbus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ansell Safety Community ,[object Object],[object Object],[object Object],[object Object]
GETTING STARTED
Four Stages of Engagement I. Listen IV. Evaluate III. Contribute II. Participate
[object Object],[object Object],[object Object],[object Object],[object Object],Contributing to the community
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Monitoring/measurement tools
Emerging PR 2.0 resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online reputation management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Five things to take away
QUESTIONS? [email_address] @LaraK on Twitter Blog at www.larakretler.com 614-383-1618 (w) 937-271-9151 (c) http:// www.linkedin.com/in/larakretler

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