In Laser & Manufacturing We know that being at the Forefront is fundamental to staying and strengthening in the current market of manufacturing. To achieve this we have new technology, machinery and software, which guarantees the fulfillment of your quality requirements and short delivery times that you are looking for. With a quick response in quotes and fair prices to our services, by contacting us you will realize why our excellent deal with the customer distinguishes us.

1. Jessica A. Madrid Lugo
CNC
MACHINING
WELDING
GTAW -GMAW
LASER
CUTTING
WATERJET
CUTTING
BENDING ELECTROSTATIC
PAINTING
ASSEMBLY AND
REWORKS

2. THE COMPANY

3. THE COMPANY
FOUNDATION:
2010
LOCATION:
Querétaro, Qro. México.
STRATEGIC SECTOR:
Manufacturing
Automotive
Aeroespace
Metal mechanic
Architecture and design
INTERNATIONAL OFFER:
Sheet metal and machining products
Laser Cutting
Waterjet cutting
Bending
Machining up to 5 axis
Welding
Assembly
ACTUAL
EMPLOYEES:
45.

4. Laser
Cutting.
Bending. Waterjet
Cutting.
CNC
Machining.
Assembly and
Reworks
.
Welding
GTAW -GMAW
Electrostatic
painting.
SERVICES WE OFFER

5. THE COMPANY
Facility 1
Av. 5 de febrero
Facility 2
Industrial Park B. Quintana
Land – 3, 300 sft
Constructed – 3,300 sft
15 people
Land – 16,000 sft
Constructed –10,700 m2
Under construction – 5,300 m2
30 people
3 shifts
Services we offer
1760 m2
Workforce:
45
Services we offer

6. ORGANIZATION CHART
GENERAL MANAGER.
PRODUCTION. LOGISTICS.QUALITY. PROJECTS. ADMINISTRATION
AND FINANCES
HUMAN
RESOURCES.
BUYER. ACOUNTING.
SALES. NEW
DEVELOPMENT
CUSTOMERS.
DRIVERS.
QUALITY
INSPECTOR.
CONTINUOUS
IMPROVEMENT.
DESING.
MARKETING
CNC
MACHINING
WELDING
GTAW -GMAW
LASER
CUTTING
WATERJET
CUTTING
BENDING ELECTROSTATIC
PAINTING
ASSEMBLY AND
REWORKS

7. MISION, VISION, QUALITY POLICY
Laser & Manufacturing strives to
perform laser cutting services and
bending services that meet
customer expectations and quality
requirements by maintaining the
commitment of continuous
improvement in our processes and
on the services we provide.
QUALITY POLICY
Laser & Manufacturing will
become a leader company
in Mexico on sheetmetal
solutions services,
machining and welding
VISION
To offer solutions to our customers
on the metal mechanic,
automotive and aerospace
industry, by providing services of
laser cutting, bending, waterjet
and machining that exceed
customer expectations based on
our customer requirements.
MISION

8. VALUES
Promote collective
talent in the company.
Be transparent.
Art of motivating and
leading people to
improve day by day.
Being committed to
the heart and mind for
the development of
our functions.
Pursuit of excellence.
LEADERSHIP:
COLLABORATION:
INTEGRITY:
PASSION:
QUALITY:

9. QUALITY CERTIFICATIONS
Thanks to the quality systems that
we have, we can attend different
types of customers and be able
to meet their requirements.
We are currently working in
obtaining the certification on IATF
(Automotive Certification).

10. 0
5
10
15
20
25
30
35
40
45
50
2014 2015 2016 2017 2018 2019
ADMINISTRATIVE PRODUCTION ENGINEERING
We are starting 2020 with 45 people
EMPLOYEES PROJECTION

11. WORKFLOW OF THE COMPANY
Customer service.
Customer
Sales
Programming
Production
Quality control
Delivery

12. OUR SERVICES

13. LASER CUTTINGCarbon Steel
Stainless Steel
Aluminum
Inconel
Special Alloys
Acrylic
Cooper
Bronze
Titanium
Hardened Steel - more that 40RwC
AVAILABILITY OF
OUR EQUIPMENT
35%
LASER MACHINES
Fiber Equipment
AMADA LCG FIBER
LASER 4000KW
CO2 Equipment
AMADA PULSAR
2415 NT 4000
KW
EQUIPMENT CAPACITY
Up to 1.5 m x 6 m.
We cut materials from 0.010 “to 1“ in
thickness.
Position precision: 0.0004 “.
MATERIALS WE PROCESS
PARTS WE PROCESS
We can cut plates and sheetmetal.
We can cut tubular profiles, beams,
angles and channels.
Parts that were already stamped.
2D and 3D parts.
We can manufacture our own fixtures.
High mix – low volumen.
Low mix – high volumen.
We can cut from one part or thousand parts.
CAPACITY

14. WATERJET CUTTING
EQUIPMENT CAPACITY
Up to 3 m x 2 m.
Maximun thickness we can cut is 5“.
Position Precision: +/- .0015” x 3“.
Foam
Plastic
Isolation Materials
Carbon Steel
Stainless Steel
Aluminum
Stone
Wood
Rubber
Marble
Bakelite
Composites
All types of material ferrous and non ferrous
WATERJET CUTTING
MACHINE
Flow waterjet mach3
AVAILABILITY OF OUR EQUIPMENT
40%
MATERIAL WE PROCESS
WHY CUTTING WITH WATER?
When the materials being cut are
sensitive to the high temperatures.
There are no heat affected zone (HAZ).
Ideal for mining and aerospace,
for cutting,shaping, and reaming.
Cutting free of burrs.
Ideal for very thick and hard materials.

15. CNC BENDING
Machine Capacity: 175 Tons.
Maximum bending length : 3.05 m.
Maximum thickness: 3/8”.
Crowning, tonnage adjustment and bending
compensation is completely automated.
Materials we bend: Carbon Steel, Stainless
Steel and Aluminum
High precisión in short and large vending
dimensions.
Repeatability in every piece we bend.
We have a large warehouse of tooling to be able
to process high difficult bends.
We have the capacity to make our ow toolings in
house of special applications.
We can bend prototypes
High and low volumes.
PRESS BRAKE
Press Brake
Machine
Mitsubishi
Diamond
Ultra
1 Press Brake
DURMA
AVAILABILITY OF OUR EQUIPMENT
35%
EQUIPMENT CAPACITY
OUR CAPACITY

16. CNC MACHINING
MILLING AND LATHES
CNC MACHINING
DESIGN AND MANUFACTURING SOFTWARE
Autocad.
Solidworks.
Camworks.
METROLOGY LAB
Trained Staff for operation and
measurement of parts.
VOLUMES
We can machine unique parts or high volumen
products.
Re engineering parts
TECHNICAL SPECS
From small parts up to parts of 1.5m X 3m in size.
20 tool capacity in our equipments.
Feedrate: 23 m / min.
MACHINERY CAPACITY
We have 3-axis and 5-axis equipment.
We have 2 live-tool equipments.
Our equipments can be adapted with an extra
axis if required.
AVAILABILITY OF
OUR EQUIPMENT
35%

17. VERTICAL MACHINING
CENTER VF-3
VERTICAL MACHINING
CENTER VF-4
VERTICAL MACHINING
CENTER TM-2P
VERTICAL MACHINING
CENTER GR-510
CNC LATHE ST-15Y
16.5 m/min. 10.2 m/min 20.3 m/min
20 tools 10 tools
11.0 in.25.0 in. 16.0 in.
20.0 in. 61.0 in.16.0 in.
121.0 in.40.0 in.40.0 in. 50.0 in.
ADVANCE :
CAPACITY :
WORK AREA IN
X:
Y:
Z:
Technical details of our machinery
Live tools at maximum
speed of 4000 rpm
Work área in:
X 121.0 in, Y 61.0 in, Z 11.0 in
Maximum part diameter :
16.5in.
Chuck Diameter :
8.3”
Maximum cutting length :
16”
Tool capacity :
12 seasons (6 VDI; 6 BOT).

18. WELDING
GTAW AND GMAW
Tanks
Hoppers
Steel Containers
Supports and Fixtures
Structures
Tooling
Go / No Go
Pipelines
Washers
Conveyors
Helicals
Transition Cones
WHAT DO WE DO?
CERTIFICATIONS
We have AWS (American Weldin Society) in our welders
staff ad our welding procedures (WPS).
We are able to certify any process in any material
according to AWS.
Low, medium and high specialized welding.
General welding.
Our Inconel Welding had been approved for very
high applications on the energy sector.
OUR CAPABILITIES
Our parts can be inspected by: NDT. Penetrant
Luquids Level I and Level II.
FPI – Fluorescent Particles.
QUALITY INSPECTION
Our specialty is Inconel, Carbon
Steel and Stainless Steel.
35%
AVAILABILITY

19. ASSEMBLY
We have laser cutting, waterjet cutting, bending, machining and welding services in house, that allow us
to deliver high precision ended products that meet high quality standars national and international.

20. PAINTING
Powder painting in different
systems such:
Epoxic
Polyester
Transparent
Hybrid
Polyurethane
ELECTROSTATIC PAINTING
POWDER PAINTING

21. EXAMPLES OF
WHAT WE DO

22. OUR
PRODUCTS
2D and 3D parts
Laser cutting
for the stamping
industry
Small
drilling
Low volume.
– high mix
Long bends
High Volume-
Low mix
Raw material of
large dimensions
Complex
bendings

23. LASER CUTTING

24. WATERJET CUTTING

25. BENDING

26. CNC MACHINING

27. WELDING
GTAW -GMAW

28. ASSEMBLY AND
REWORKS

29. ELECTROSTATIC
PAINTING.

30. OUR MACHINERY

31. LASER CUTTING

32. WATERJET CUTTING

33. BENDING

34. CNC MACHINING

35. WELDING GTAW -GMAW

36. ASSEMBLY AND REWORKS

37. ELECTROSTATIC PAINTING

38. SALES / SERVICES

39. AUTOMOTIVE 45%
AEROSPACE 10%
METAL MECHANIC 45%
sectors to which our clients
belong

40. CUSTOMERS
33

41. OUR CUSTOMERS
25% Small
Companies
50% Big
Companies
25% Medium
Companies
TYPE OF COMPANIES

42. AUTOMOTIVE
AEROESPACE
MANUFACTURING
OUR CLIENTS
GKN DRIVELINE
INDUSTRIA DE TURBO
PROPULSORES S.A DE C.V.
APEX TOOL GROUP
ARCHITECTURE AND
DESING
ALFA LAVALFB TRANSPORT
AERNNOVA
FB TRANSPORT KELLOOGGS AGROGEN
TECHOPS GE AVIATION PCC AEROSTRUCTURES
CYPA ARQUITECTOS CENTURY 21 LETREROS QUERÉTARO
BROSE TREMEC IMS GEAR SHAPE CORP KIRCHHOFF AUTOMOTIVE
TREMEC EISENMANN BOSAL FEG DE QUERÉTARO

43. COMPETITORS AND COMPETITIVE ADVANTAGE
High
Technology
PrototypesSpecialized
software and
personnel
Quick
quotations
Material
optimization
High and low
volume
Quality
products
On time delivery
QUALITY GUARANTEED BY CERTIFICATIONS
ISO9001:2015 AS9100 C

44. OFFER TO THE
INTERNATIONAL MARKET

45. Sheet metal parts that include laser cutting and machining.
NOVEM
Front and back
doors and front part
of the YUKON truck
of GMC
ITP
Fixtures
TREMEC
Engine
washer
ALFA LAVAL
Water
equipment
VRK
Wheel
system
OFFER TO THE
INTERNATIONAL MARKET
Experience on the international market

46. Experience on the international market
OFFER TO THE INTERNATIONAL MARKET
Directly to: Indirectly to:
Parts for the car suspention of BMW and Audi.
Bosal / ACPS Stereo adjustment system
Doors
Car´s gearbox
Wheels
Front Beam

47. OFFER TO THE INTERNATIONAL
MARKET
VALUE PROPOSITION
What do the customer need?
• Quick and on time quotations
• Quality according to specifications
• Material quality
• Short Delivery time
• Accomplishment of delivery time
• Custom service before and after service.
How do we make it happen?
• Continuous improvement system
• Certification ISO 9001:2008 and AS9100C
• New and high technology machinery.
• Qualified personnel through continuous training
• Engineering department.
• Continues improvement in production area.
Added value
• Machining process
• Welding process
• Special devices for our own use
Knowledge of what
the customer need
Expand our services offer to
our customers
Improve price strategy Accomplishment of
customer requirements

48. BUSINESS MODEL

49. BUSINESS MODEL
• SEMEDI S.A. de C.V. In
machining, welding
and NDT that they
could provide us.
• Suppliers in the
complementary
process.
• Raw material suppliers.
• Proven quality standars
of our suppliers.
• Laser cutting
• Waterjet cutting
• Cnc machining
• Bending
• Assembly and reworks
• Welding
• Gtaw –gmaw
• Electrostatic painting
• Innovative and new
machinery.
• Unique workforce skills
• Quality. The products
we supply are of high
quiality guaranteed by
certifications.
• Delivery. We provide
on-time delivery.
• Experience. 20 years of
experience in the
industrial market.
• Quick response. We
provide quick solution to
their demands.
• Dedicated personal assistance.
• After sale services.
• Close communication with our customer.
• Personalized services to each customer.
• Awareness. Sales man,
webpage, bussiness
ecounters.
• Evaluation. Surveys to our
clients to evaluate or
services.
• Purchase. Customer
service department and
direct negotiations with
the sales man.
• After sales. Continuous
communications whenever
is needed.
• Automotive industries.
• Aeronautical industry.
• Blanking and stamping manufactures.
• Metalworking and manufacturing industries.
KEY PARTNERS KEY ACTIVITIES
KEY RESOURCES
VALUE
PROPOSITIONS
CUSTOMER RELATIONSHIP
CUSTOMER SEGMENTS
CHANNELS

50. CRITICAL MILESTONES
(PREVIOUS AND FOR
THE FUTURE)
43

51. COMPANY
HISTORY
THROUGH THE
YEARS
ISO9001:2008 Certification.
Bending machine arrival.
Pre-acceleration Process complete.
Sales strategy began to operate.
Short term customers.
Beginning of operations.
Laser cutting service is being offered.
No lean and quality processes.
Planning of creating the company.
Laser machine was bought.
2010
2011
2012
2013
Laser + bending.
Sales team is formed.
Long term customers.
Machining service is being offered.
Management training in Germany.
PROCEI-Ciateq program for getting AS9100 certification.
2014
AS9100 Certification.
Whorkshop was remodel .
Waterjet machine was bought.
Participation in Aerospace events give us visibility to new possible customers.

52. COMPANY
HISTORY
THROUGH THE
YEARS
2015
2016
2017
2018
2019
Development of aerospace customers.
Waterjet and 5 axis machine development.
Aerospace team is being developed.
Training year.
We started to construct Planta 2.
Automotive industry is developing fast.
New fiber laser machine is installed at the new facility.
We won a contract for Audi and BMW.
We got a new CNC Equipment.
We are actually working for the aerospace and automotive industry.
We become a Tier 3 company.
We got a new CNC equipment.
We got a new CNC bending machine.
Acquisition of new laser equipment.
Expansion of facility 2, facility 3 and facility 4. To finish construction and be
ready to start operations.
Acquisition of land on an Industrial Park.
To triple Sales Target compared to 2018.

53. STRATEGIC
ALLIANCES

54. To guarantee an
integral offer to our
customers, we can
count on a strategic
alliance with SEMEDI
in order to offer
machining and
welding in case of
low capability in our
facility.
COMERCIAL ALLIANCE
SEMEDI

55. In Laser & Manufacturing we work continuously with new projects and relationships andmaking strategic
alliances that had helped us to generate a constant growth in an organized and planned way. Most of
the projects (including our certifications) had been supported by federal and regional support from the
Government and from our direct customers.
Acceleration
Program - in
Canada to develop
the strategy to
work on the
international
market.
Certification on
AS9100C - National
contest in which
Mexican and
European
Government
supported
Mexican SME’s
(Pymes) to get the
certification.
Lean
Manufacturing -
Regional program
for supplier’s
development
through a “drive
company” (Tremec
and ITP).
STRATEGIC ALLIANCES
Business
encounters -
Approach with
companies from
the automotive,
metal mechanic,
electro domestic
and services
sectors.
Trainings,
business
encounters,
programs,
information, etc.
International
vinculation –
Global markets
programs.
Training – “Fit for
partnership with
Germany”. Training
for doing business
with German
companies.

56. PUBLICATIONS
AND AWARDS

57. 2020
EPEAK magazine interviewed our Founder and
General Manager Jessica Madrid as a mexican
woman entrepenuer.
PUBLICATIONS AND AWARDS
Click aquí
2019
Participation at the German Embassy
representing the state of Queretaro.
Coverpage at the Entrepenuer Magazine. May
2019 Edition
Click aquí

58. 2018 Finalist at the Entrepenuer Price – Facebook. Social Impact
Company
2016
Berlín, Alemania. 2nd place at an INADEM National Contest (Instituto Nacional del Emprendedor) Fit for
Partnership with Germany. Project: Industry 4.0 in small companies. Price of $500,000.00 Mexican pesos
received by Enrique Jacob, president of INADEM.
2017
Singapure. Our Founder and General Manager was selected as part of the mexican delegation to participate
on the Bootcamp Latin Asia organizado por EDB (Singapure Economic Development Board) y PwC (Price
waterhouse Cooper)
PUBLICATIONS AND AWARDS

59. 2014
We were selected as 1 of the 20 companies selected out of 50 companies across Mexico to win the AS9100C
Certification by PROCEI (Competitive and Innovation Program between México and the European Union) and
CIATEQ (High Advanced Technology Center in México, one of the Research Centers of CONACYT). They payed
for 80% of the total cost of training and certifications. We were evaluated in financial, capacity, machinery,
stability of the business, innovation and growth.
2015
Busan, Corea del Sur. We were part of the mexican delegation invited by the BID (Banco Interamericano de
Desarrollo) to represent México on the Korea-LAC Business Summit.
2013
Westerham, Germany. Our Founder and General Manager was selected as 1 of the 30 entrepenuers selected
across Mexico to be part of the first generation of the program ‘Fit for partnership with Germany’, a 5 weeks
program organized by the IHK (Chamber of Commerce in Germany) and the Economy Secretary of México.
PUBLICATIONS AND AWARDS

60. Diciembre
2016
Aristegui Noticias.
‘”Mexican Companies
are recognized in
Germany fo high
competitiveness
JULIO
2015
El Financiero. Interviewed to
our founder: ‘‘Women
Entrepenuers in Queretaro,
breaking barriers”.
German SME’s Will
invest in Mexico.
Diciembre
2016
JANUARY
2015
Laser & Manufacturing
offering services to the
aerospace sector

61. EVENTS

62. PAST EVENTS
Latin America Bootcamp.
Singapure. 2017
October 2017
Participation on an event in
Singapur on how to do
business in the región of
Myanmar, Thailand,
Cambodia.
Event in Alliance with PWC.
Business Encounter Korea-
LAC. Busan, South Corea.
2015
March 2015
Participation in the Board
of Governors.
2nd place. Best Project Fit
for partnership with
Germany. Frankfurt. 2016
December 2015
Participation in the Board of
Governors. Bussiness
encounters.
Interamerican Bank of
Development

63. PAST EVENTS
Expo Encuentro
Querétaro
Meetings with Eaton, Irizar, Hi-lex,
Benteler, ABB México, Autoliv,
Imbera, Sanmina, Crane, Zoppas
Industries, Metalfrío Solutions.
SEPTEMBER
2014, 2015.
OCTOBER 2013 –
NOVEMBER 2014
Procei- Ciateq.
AS9100 C Ceritification
Program supported by European
funds for getting AS9100
Centification together with Ciateq.
OCTOBER
2014, 2015
Aerospace meeting
Guadalajara
Meetings with Aernnova,
Bombardier, Sanmina, Eaton.
SEPTEMBER
2014, 2015
Mexico’s Aerospace
Summit. Querétaro
Meetings with Aernnova, ITP.

64. Airtec Frankfurt
Meetings with Snecma, Bell
helicopter, Accituri, Elimco-Prettl, etc.
Fit for partnership
with Gernamy.
INADEM – IHK Academy. Selected
for a training course about how to
make business with German
companies.
PAST EVENTS
NOVEMBER
2013
NOVEMBER
2013

65. SPONSORSHIPS
We sponsor the ROCH TEAM
of the Aeronautical State
University of Queretaro UNAQ.
2019 2020
We sponsor car #5 at the
Serial Querétaro: “Fast
Racing series 2020”.