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Beginners Photography eBook

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Did you know that the majority of Latitude branding contains photography from staff members? We pride ourselves on not using stock photography and have created this beginners guide so anyone can start to create their own beautiful and original artwork for business and leisure.Unleash the budding photographer inside you!

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Beginners Photography eBook

  1. 1. 1 www.latitudegroup.com S N A P S H O T ThinkWorks A BEGINNERS guide to photography
  2. 2. 2 www.latitudegroup.com Share this ebook! Introduction 3 Choosing a camera 4 Phone cameras 7 Compact cameras 8 Bridge cameras 9 DSLR cameras 10 Context matters 11 Different types of lens 14 A quick guide to camera modes and functions 15 Exposure 16 Exposure triangle 17 Definitions 18 Camera modes 21 Tips for better mobile photography 23 Common Issues 24 Making the most of light 25 Other creative ideas 26 Contact us 27 Contents Emma Rose Graphic Designer Latitude Digital Marketing Author
  3. 3. 3 www.latitudegroup.com Share this ebook! Introduction Did you know that the majority of Latitude branding contains photography from staff members? We took this decision to avoid the often clichéd stock photography that is so prominent in B2B marketing. It was our way of standing out from the crowd and letting some of our personality and creativity shine through. If you are thinking of going a similar direction, or you need some striking imagery for your content/social media marketing it could be a good time to brush up those photography skills! We’ve put together this ebook to help get you started. Happy snapping!
  4. 4. 4 www.latitudegroup.com Share this ebook! Choosing a camera Before you start snapping away you’ll need to choose a camera. The following section will give you a basic overview of the sorts of cameras available and the pros and cons of each.
  5. 5. 5 www.latitudegroup.com Share this ebook! A photographer went to a socialite party in New York. As he entered the front door, the host said ‘I love your pictures - they’re wonderful; you must have a fantastic camera.’ He said nothing until dinner was finished, then; ‘That was a wonderful dinner; you must have a terrific stove.’ -Sam Haskins- “ “
  6. 6. 6 www.latitudegroup.com Share this ebook! Phone Compact Price Range: £50 - £200 Price Range: £100 - £300 Price Range: £250 - £4,000 Price Range: Depends on your contract Bridge SLR Everyone Beginners Beginners Beginners Hobbyists Hobbyists Hobbyists Professionals Everyone Everyone Everyone There are four main types of digital camera* *Actually - there are more, but for the purposes of amateur photography, there’s about four: Choosing the right camera depends on skill level, budget and what you’ll be using the photos for.
  7. 7. 7 www.latitudegroup.com Share this ebook! • Lightweight • In built flash • Up to 16 mega pixels • Photography apps such as instagram • iPhone • Samsung Galaxy S • Nokia Lumia • HTC One • LG G2 • You’ve nearly always got it with you • You can get inbuilt apps to post process your photos • Transfer to social media outlets/emails etc at the touch of a button • There are external bolt ons you can buy to enhance them Portraits Landscapes Still Life • They don’t cope well with low light conditions • You don’t have a lot of controls over many settings which limits your creativity or experimentation • Photos aren’t as good quality as other cameras can produce Types of photos you can take Pros Cons General Specs Examples 3 6 Phone Cameras Fact Sheet Taken on an iPhone
  8. 8. 8 www.latitudegroup.com Share this ebook! • Lightweight • In built flash • Up to 16 mega pixels • In built settings and features • Panasonic Lumix DMC • Nikon COOLPIX • Kodak easy share • Samsung Smart Camera • Canon Powershot • Small and lightweight for carrying around • In built settings such as ‘face recognition’ and ‘red eye removal’ • Easy to use Portraits Landscapes Still Life • They don’t cope well with low light conditions • The lens quality isn’t as good as SLR lenses which produces a flatter looking image • You don’t gain a huge amount over most smart phones nowadays Types of photos you can take Pros Cons General Specs Examples 3 6 Compact Cameras Fact Sheet
  9. 9. 9 www.latitudegroup.com Share this ebook! • In built flash • Up to 20 mega pixels • In built settings and features • Pentax X5 • Fujifilm FinePix • Sony Cyber-shot • GE X400 • Hiatchi Bridge • Great for enthusiasts that aren’t quite ready for an SLR • More control over settings than phones and compacts • They produce great quality images Portraits Landscapes Still Life Sports/Action • They can be the same price as some entry level DSLRs • Can’t change the lens Types of photos you can take Pros Cons General Specs Examples 3 6 Bridge Cameras Fact Sheet
  10. 10. 10 www.latitudegroup.com Share this ebook! • Up to 30 mega pixels • Changeable Lens • Canon EOS 1100D • Canon EOS 5D • Nikon D3200 • Sony A7 • Extremely versatile and can be used for many different types of photography • Professional quality images • Can be adapted by additional kit - for example lenses and flashes Portraits Landscapes Still Life Sports/Action Macro Nature • They can be expensive • They are heavy Types of photos you can take Pros Cons General Specs Examples 3 6 DSLR Cameras Fact Sheet
  11. 11. 11 www.latitudegroup.com Share this ebook! Portraits Landscapes Still Life Sports/Action Macro Nature Context Matters Ask yourself ‘what kind of pictures do I want to take?’. Some cameras handle certain types of photo better than others. Here are the main categories.
  12. 12. 12 www.latitudegroup.com Share this ebook! Context Matters Where the photos will be used will also play a key part in selecting the right camera for the job too. For example photos you are taking for blogs won’t need to be as high quality as large fine art prints you intend to sell. Social Media Print/Books Blogs Sell them for money
  13. 13. 13 www.latitudegroup.com Share this ebook! Landscapes Phone SLR with zoom lens + + = = Nature Social Media Sell them for money Context Matters Using the camera fact sheets, you can work out what the best camera would be. For beginners, its often best to start with a camera phone or a bridge camera and work up to a DSLR. If you want to sell your photos, or use them in a professional setting a bridge camera or DSLR is advised because you will achieve higher resolution photos with a wide range of tones and richer colours.
  14. 14. 14 www.latitudegroup.com Share this ebook! Different types of lens Lenses are measured in mm. The lower the number, the wider the angle will be. For example, with an 18mm lens you could stand quite close to a something but still get a large amount in the frame of the photo - similar to your peripheral vision. The higher the number the more narrow your view will be - but the further away you can see. For example if you were taking a picture of a bird on a tree 20ft away it would be best to use a 200-300mm lens, like a telescope. Wide Angle Special Effects Lenses 50 - 70mm 100 - 400mm Normal Tilt Shift Fish Eye Telephoto18 - 50mm
  15. 15. 15 www.latitudegroup.com Share this ebook! A Quick Guide to Camera Modes Functions
  16. 16. 16 www.latitudegroup.com Share this ebook! EXPOSURE “Correct exposure may be defined as an exposure that achieves the effect the photographer intended” Exposure is the culmination of all the settings a photographer uses to take a photograph. The term comes from film cameras, for example when you took a photo you would ‘expose’ the film to light, and that would allow you to create an image on the film. The amount of light you let into the camera, the length of time you expose the film and the type of film you use would all have an effect on how the finished photo would look. Settings on digital cameras work in almost the same way, however you get instant results so you can improve your photography quicker.
  17. 17. 17 www.latitudegroup.com Share this ebook! EXPOSURE TRIANGLE Shutter Speed ISOAperture You may hear people talk about the ‘exposure triangle’, these (shutter speed, aperture and ISO) are the three main factors that photographers use to take a photo. It is at the intersection of these three elements that an image’s exposure is worked out. Over the next chapter, I will explain these settings and how to control them for the effect you want to achieve.
  18. 18. 18 www.latitudegroup.com Share this ebook! DEFINITIONS ISO Aperture SHUTTER SPEED The measure of a digital camera sensor’s sensitivity to light The size of the opening in the lens when a picture is taken The amount of time that the shutter is open
  19. 19. 19 www.latitudegroup.com Share this ebook! Window metaphor Imagine you are in a room with one window that lets light in. The aperture would be the size of the window to the room. The shutter speed would be the time you left the shutters of the window open and the ISO would be the strength of the sunglasses you are wearing inside the room. By altering any of these factors there would be more or less light coming into the room and effecting the exposure of the photograph. If there is too much light, the photo will be ‘over exposed’, it will look bright and flat and the colours will be washed out. If it is underexposed, the photo may be too dark
  20. 20. 20 www.latitudegroup.com Share this ebook! Aperture shutter speed ISO TOO large... TOO slow... TOO HIGH... The key is too find a balance between the settings depending on the scenario your are photographing as they all have down sides as shown below. If the aperture is too large, the background data will become lost, yet the objects closer to the camera will be in perfect focus. If the shutter speed is too slow, the photo will become blurry when there is the tiniest bit of camera shake, and if the ISO is too high, the photo will become grainy. Experiment in different lighting conditions to see how different settings effect your photo.
  21. 21. 21 www.latitudegroup.com Share this ebook! Camera modes All DSLRs and most bridge cameras will have a number of camera modes to choose from using the dial on the top of the camera. Here’s what they all mean... Full Auto As the name suggests, this is a fully automatic mode where the camera tries to figure out the best settings for you. This can produce some great results, however you may want to try different effects and your camera isn’t psychic. Portrait The camera sets the aperture as wide as possible the background blurs, but the subject remains in focus. Some cameras also have human face recognition to get the focus as sharp as possible. Landscape The camera usually sets a small aperture value to gain a greater depth of field - i.e keep as many things in focus as possible, even if they are in the distance.
  22. 22. 22 www.latitudegroup.com Share this ebook! Sports On sports mode your camera will usually set it to take short bursts of photos so you don’t miss the action. It will also set the ISO and shutter speed as high as it can for the amount of light Aperture Priority In this mode you set the aperture and the ISO and the camera will select the shutter speed for you based on the amount of light. Particularly good for close up work Shutter Priority In this mode you set the shutter speed and the ISO and the camera will try and select the best aperture for you based on the amount of light available. This is good for action shots, providing you have plenty of light Manual As the name suggests, use this mode when you want full control over all the settings. A/V T/V M
  23. 23. 23 www.latitudegroup.com Share this ebook! Tips for better mobile photography
  24. 24. 24 www.latitudegroup.com Share this ebook! Common Issues Here are some of the common problems faced by mobile phone photographers. Camera shake When the image appears messy with light streaks Solution: Use a tripod in low light situations, it will allow you to use a longer shutter speed Solution: Try moving away from the subject if you are too close. Also you can make use of your phones in built focus features Solution: Ask your subjects to keep as still as possible, especially in low light situations Solution: Always be mindful of how much light is available, mobile photos are best when there is an abundance of natural light Out of focus When the subject isn’t in focus Motion blur When you get subjects blurred across the image Low light When the image appears grainy and dark
  25. 25. 25 www.latitudegroup.com Share this ebook! Making the most of light Some of the best photos you can take on a mobile is where light it used to maximum effect. Here are some experiments you can try. Silhouettes Shoot against the light for dramatic pictures. Reflections Look out interesting reflections in water, mirrored objects, windows etc Shadows Long shadows can make a boring portrait really interesting.
  26. 26. 26 www.latitudegroup.com Share this ebook! Other creative ideas Here are some other creative approaches you can use in your photography. Lead the viewers eye Compose your photo so that you lead the viewer to a point in the photo. Shoot from a low angle Mobiles have wide angle lenses so shoot from below looking up at your subject to get a dramatic image. Rule of thirds When photographing people, make sure their eyes are 1/3rd down the image. Focus on the hero Focus on one subject and leave a large amount of flat space around it for added drama.
  27. 27. 27 www.latitudegroup.com Share this ebook! 27 www.latitudegroup.com 27 www.latitudegroup.com Struggling to do it all your digital marketing by yourself? We can help. Get in touch: W: www.latitudegroup.com E: hello@latitudegroup.com UK: 08450 212223 Dubai: +971 4437 5737

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