Branson tells the story of Dylan Jonsson who is a
chef and started his own restaurant that ended
up failing due to poor planning.
In a recent article by him in the entrepreneur magazine :
Jonsson has since launched “A Thyme to Dine” that
incorporates cooking and catering and also sells 4
types of chocolate balsamic reductions.
Jonsson developed the reductions while he was
running his restaurant that failed to be successful.