2. The customer
always comes first
• We look after them and
participate their problems
• We quickly identify their needs to
offer them the best solution
• We innovate to créate tangible,
quality benfits for our customers
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3. Positive
attitude
• We smile and work
enthusiastically and honestrly
• We dare to do things differently
• We enjoy working, we learn from
mistakes and we celebrate our
successes as a team
02
4. Simplicity
• We are pragmatic and fast
• We look for simple solutions
• We avoid unnecesary red tape
03
5. Sustainability
• We prioritise long-term value
over short-term gains
• We aim to create a positive
impact on our customers,
employees, partners,
shareholders and society
• We look after our surroundings
and the environment
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