6. @ricemedia | @lauralouise90 | #SearchLondon
get webmaster tools and places set up
as a minimum….
yes, it’s a little behind but lots of
opportunity….. get your ppc on there too
11. @ricemedia | @lauralouise90 | #SearchLondon
we’re bored of hearing it….
…. but it’s kinda important
mobile conversion journey process
mobile bid adjustments, mobile specific ad text. site speed,
mobile friendly ad extensions (price, app & promotion)
mobile landing page experience & qs….
even more important on shopping plas
14. @ricemedia | @lauralouise90 | #SearchLondon
i <3 competitor targeting & pop culture
targeting
always do retargeting… and if you’re ecom
get a product feed live and retarget
…...it’s really cheap
Nationwide Cars - updated metas to be longer and saw CTR and Av Position increase within a week.
These are just a few of our favourite scripts, we pace and daily manage but these are fab for bigger account, especially e-comm
We need to be thinking mobile first with adwords and bing too…. Lets not forget we now pay for things with our face and details are stored on mobile…. Sometimes it’s actually easier to checkout on mobile than desktop!
We need to be thinking mobile first with adwords and bing too…. Lets not forget we now pay for things with our face and details are stored on mobile…. Sometimes it’s actually easier to checkout on mobile than desktop!
We need to be thinking mobile first with adwords and bing too…. Lets not forget we now pay for things with our face and details are stored on mobile…. Sometimes it’s actually easier to checkout on mobile than desktop!
Give example of P&Co targeting by Sons of Anarchy and DH Product Retargeting